INDIAN L1nCS AND

MANAGLMLN1
L1nCS
Cambridge Advanced Learner's Dictionary defines Ethos as "the set
of beliefs, ideas, etc. about social behaviour and relationship of a
person or group while Oxford Advanced Learner's Dictionary
defines it as "the moral ideas and attitudes that belong to a particular
group or society. ndian Ethos is all about what can be termed as
"national ethos. Formally, the body of knowledge which derives its
solutions from the rich and huge ndian system of ethics (moral
philosophy) is known as ndian Ethos in Management (EM). s EM
some kind of Hindu concept of management? Certainly not.
Management is behavioral science and it has to be culture specific.
EM has as its basis, the culture base of ndia and as a country
whose culture has its roots in religion - it does draw its lessons from
the religions of the land - be it Hinduism, Buddhism, or any other
lLA1u8LS Cl lnulAn L1PlCS
lf you are good world ls good Lo you
lndlan eLhos emphasls on duLles
responslblllLy noL rlghL and prlvlleges
8alance beLween deslre and deslrelessness
maLerlallsm splrlLuallsm
ulvlne values are based on behavlour
characLer ls based on dlvlne values
Maln emphasls ls based on wlsdom whlch
come Lhrough experlence
MaLerlallsm wlLhouL splrlLuallsm ls noL
accepLable Lo lndlan eLhos
uharma should upheld aL all Llmes whlle goals
should achleved Lhrough u8SPA81P
lndlan need Lo arLlculaLe Lhelr own A81PA
nl1l by lndlan LradlLlon
unlversal humanlsm wlll be governlng
economlc englne
lnulAn LP1CS Anu MAnACLMLn1
Lach socleLy has Lo draw lesson on eLhlcs from
lLs own culLure speclflc area lLs own
psychologlcal make up lL cannoL draw lesson
from anoLher socleLy Pence Lhe body of
knowledge whlch derlves lLs soluLlons from
Lhe rlch and huge lndlan sysLem of eLhlcs are
known as lndlan LLhos ln ManagemenL
ManagemenL ls behavloral sclence and lL has
Lo be culLure speclflc lLM has as lLs basls Lhe
culLure base of lndla and as a counLry whose
culLure has lLs rooLs ln rellglon lL does draw
lLs lessons from Lhe rellglons of Lhe land be lL
Plndulsm 8uddhlsm or any oLher
1he MahabharaLha Lalks of 4Lypes of deallng
wlLh people Saam (LreaLlng equally) daan
(rewardlng) bhed (dlscrlmlnaLlon) and dand
(punlshmenL) Cne has Lo [udlclously use one of
Lhese meLhods ln deallng wlLh people
Accordlng Lo our scrlpLures people are orlenLed
Lowards 3 characLer seLs 1amaslk (Lhe
slmpleLon) 8a[aslk (Lhe forceful/amblLlous) and
SaLwlk (Lhe wlse) 1hls ls how do we conducL
Lhese 4 Lypes of LransacLlons wlLh Lhe 3 characLer
seLs
Methos 1amas|k ka[as|k Satw|k
Saam Culde lnform ConsulL
uaan 8eward Lmpower 8ecognlze
8hed CrlLlclze Challenge Sllence
uand ConLrol Warn MonlLor
This is an exampIe on how one can work with
ones subordinates.
rlshna Lells Ar[una ln Lhe ClLa lLs your duLy
Lo klll your enemles for Lhe upkeep of
uharma
Analyslng Lhe nonvlolenL sLraLegy of Candhl
and lLs rooLs from Lhe 8hagavaL ClLa Lhe
Amerlcan managemenL guru Chlnnlng Chu
says lf Candhls adversary had been PlLler
lnsLead of Lhe honorable 8rlLlsh he would
have employed a dlfferenL sLraLegy
Slx 8lnClLLS Cl lLM
1 1he 8aslc rlnclples Lach soul ls essenLlally
dlvlne dlscoverlng ulvlnlLy ls Lhe purpose of
work
(a) 1aL 1vam Asl ?ou are LhaL (Supreme)
Lverybody can make hlmself Cenlus
(b) Aham 8rahmasml l have lmmense
poLenLlal l can make Lhe lmposslble
posslble
Why work ?
lor my personal growLh
lor Lhe welfare of Lhe world
1o purlfy Lhe mlnd and Lhe hearL (ChlLLashuddhl')
and Lo become wlse Lo provlde publlc beneflL
3 WhaL ls work?
1o nurLure each oLher lL ls a form of ?agna
sacrlflce lL ls Lhe worshlp of Lhe ulvlne
4 Seva + 1ayag
Serve oLher glve your food Lo oLher
3 SplrlL of work
Lxcellence and perfecLlon ln work
6 1he resources
Sukshma / Sub[ecLlve facLors are more lmporLanL
Lhan SLhula / Cb[ecLlve of gross facLor Sub[ecLlve
facLors are lnLanglble and Cb[ecLlve facLor are
1anglble and vlslble