HC00tAl0'S C0RP0RATl0t

Preenled 0y :
Adilyn eriynnn
Iilri i Aluli
Pricn 0clnvin Jndrnnli
ynnunr Heru Prnqon
1948
1
sL
Mcuonald's drlve
ln resLauranL
1934
8ay kroc became Lhe
1
sL
franchlslng agenL
1961
Mcuonald's sold Lhe
company Lo 8ay kroc
1999
CeneraLed blg
amounL of money
lsLorlcal CrowLh
1hree key e/ements
(1) Addlng resLauranLs
(2) Maxlmlzlng sales and proflLs aL exlsLlng resLauranL
(3) lmprovlng lnLernaLlonal proflLablllLy
W ency cost ranchlslng avolds Lhe monlLorlng cosL
LhaL wlll rlse wlLh an lncreaslng labor/ouLpuL raLlo
W 1urnover currenL Lurnover was abouL 130133
percenL flve years ago and down from peak of 170
percenL abouL Len years ago
orporaLe SLraLegy
1he three wor/dwide stroteies ore
(1) be Lhe besL employer for lLs people around Lhe
world
(2) dellver operaLlonal excellence
(3) achleve endurlng proflLable
orporaLe SLraLegy
ustomer 5otisfoction
W heo/thier food lean ground beef sandwlch buns vegeLable oll low faL
mllk and less sodlum
W food quo/ity ond nutrition sLrlngenL producL sLandards operaLlng
procedures and close worklng relaLlonshlps wlLh suppllers ood
preparaLlon monlLorlng cooklng and equlpmenL malnLenance and
procedures
W orer menus break fasL menu and addlLlonal menu such as chlcken
sandwlches chlcken McnuggeLs and salads
W estouront diversity self servlces sLores drlve Lhrough cafe and
cusLomlzes ouLleLs
orporaLe SLraLegy
ids
uS populaLlon ln Lhe 313 years old age group
ls expecLed Lo grow
Mcuonalds has LargeLed Lhem wlLh nonfood
relaLed producLs such as playland cloLhes
and Loys
onfllcL ln 8razll (Mcu vS)
Mcu
1he aggresslve growLh
ulfference renLal fees
ranchlse
hlghly compeLlLlons
reduce Lhe margln
omplalnL for hlgher renLal
fees Lhan uS
Mcu
Clobal pracLlce of work
hours
Lmployee
WanL Lo regular work hour
and longer
LxslsLlng 8 sLraLegles
W Servlng up employemenL opporLunlLles Lhrough Mc!obs program (for Lhe
dlsabled person) and McMasLers program (for elderly)
W 1ralnlng for managers LhaL ldenLlfles dlverslLy from a value added
perspecLlve
W 1ralnlng compeLences exLend Lo Mcu's CuallLy ManagemenL
programs(MCM)
W ueslgn career developmenL programme for varlous mlnorlLy groups
W ome offlce decenLrallzed (enLrepreneurlal sLyle)
W 8eneflL pollcy roflL sharlng refrred rovlder CrganlsaLlon (C)
LducaLlonal AsslsLance rogramme sabbaLlcals and chlld care
Dom|nat|on of the Industry
Mcuonald's orporaLlon
W klng of Lhe fasLfood burger
segmenL
W domlnaLes 431 of Lhe
markeL
W markeL share ln unlLed
SLaLes [usL abouL 73
W lL ls posslble for Mcuonald's
Lo expand from lLs currenL
base alLhough lL mlghL be ln
nonburger fasLfood markeL
CrowLh

st
s|x month
Mcuonald's global food
servlce buslness
expanslon
poslLlve comparable sales
sales 7
revenues 10
ln AugusL 2000 sales ln lLs resLauranL worldwlde rose
43 Lo amounL of $36 mllllon
unlLed Sales
rose 3
Lurope
remaln unchanged
lnLernaLlonal SecLor
1994 1999
Mcuonald's lnLernaLlonal
resLauranLs has more Lhan doubled
1967
Mcuonald's has expanded
LhroughouL Lhe world