PRFSFtTATl0t

0t
resenLed by
AmlL kumar Slngh
AmlL kumar
AnlkeL kumar
ALul nagar
CheLan Sharma
$$
nLroducLlon
roducLs SegmenLs
MarkeLlng SLraLegy
SWC1 Analysls
Mlsslon vlslon values
CompeLlLors
AchlevemenLs
ltTR00uCTl0t
WlndusLan unllever LlmlLed (uL) ls ndlas
largesL lasL Movlng Consumer Coods
Company Louchlng Lhe llves of Lwo ouL of
Lhree ndlans
W L has 20 dlsLlncL caLegorles ln ome
ersonal Care roducLs and loods
8everages
W 1he company's 1urnover ls 8s 17323
Crores (for Lhe flnanclal year 2009 2010)
W uL ls a subsldlary of unllever
ltTR00uCTl0t
WLever 8roLhers was a 8rlLlsh manufacLurer founded ln
1883 by Wllllam eskeLh Lever and hls broLher !ames
L merged wlLh Margarlne unle a uuLch company ln
1930 Lo form unllever
Wn 1931 unllever seL up lLs flrsL ndlan subsldlary
lndusLan ManufacLurlng Company
W8rooke 8ond [olned Lhe unllever fold ln 1984
Wn 1977 LlpLon 1ea (ndla) LlmlLed was lncorporaLed
Wond's (ndla) LlmlLed had been presenL ln ndla slnce
1947
PR00uCT SF6HFtTS
W Inundry - w4ee, 8ur( -e
W 8on - Iu, ove, Ii(e0uoy
W Hnir -nre - ovet84nmoo & ondilioner
W Home -nre - vim, Pureil-wnler Puri(ier
W $en - rooq ond
W rn nre - Peodenl & oe k
W 8qin-nre - Inir & Iovey , vneine,Pond
W eodornnl - Ae
MA8kL1nC S18A1LCLS
Cl uL
HARKFTlt6 STRATF6Y 0F Hul F0R uRAt
lt0lA
WAdopLed 1oLal roducLlve MalnLenance(1M) Lo meeL zero
error zero loss
Wlocuses on shorL supply chaln for dlsLrlbuLlon
W1o meeL Lhe every needs of people everywhere
WAlso uses ulrecL selllng Channel(un) franchlse Lo reach
everyone eg Avlance Ayush
W8ulld segmenLs markeL for Lhe fuLure where unllever has
sLrong experLlse
HARKFTlt6 STRATF6Y 0F Hul F0R
RuRAl lt0lA
Wlor long Lerm beneflLs uL sLarLed ro[ecL SLreamllne ln 1997
WAppolnLed 6000 SubsLocklsLs LhaL dlrecLly covers abouL 30000
vlllages 230 mllllon cusLomers
WnLegraLe Lconomlc LnvlronmenL Soclal ob[ecLlves wlLh
8uslness Agenda
Wro[ecL ShakLl parLnershlp wlLh Self help groups of 8ural
women covers 3000 vlllages ln 32 dlsLrlcLs ln dlfferenL sLaLes
Sw0T AtAlYSlS
8lrenql4:
WSLrong brand porLfollo prlce quanLlLy
varleLy
WnnovaLlve AspecLs
Wresence of LsLabllshed dlsLrlbuLed neLworks ln boLh
urban and rural areas
WSolld 8ase of Lhe company
WCorporaLe Soclal 8esponslblllLy (CS8)
wenqnee:
WLow exporLs levels
Wlgh prlce of some producLs
Wlgh AdverLlslng CosLs
Sw0T AtAlYSlS
orlunilie:
WLarge domesLlc markeL over a bllllon
populaLlons
WunLapped rural markeL
WChanglng llfesLyles
WLxporL poLenLlal and Lax duLy beneflLs for seLLlng
exporLs unlLs
$4renl:
W1ax and regulaLory sLrucLure
WMlmlc of brands
W1emporary Slowdown ln economy can
have an lmpacL on lMCC ndusLry
88, v8 & vAIk8
88
WWe've creaLed pollcles and guldellnes
Lo ensure we always acL responslblllLy
WWe always acL responslblllLy when lL
comes Lo healLh and nuLrlLlon
WWe alm Lo acL responslbly and have
and have a sLrong nuLrlLlon pollcy
88, v8 & vAIk8
viion
W We work Lo creaLe a beLLer fuLure everyday
W We Lo help people feel good look good
W We wlll lnsplre people Lo Lake small acLlon everyday
LhaL can add up Lo a blg dlfference for Lhe
world
W We wlll develop new ways of dolng buslness LhaL
wlll allow us Lo double Lhe slze of our company
88 , v8 & vAIk8
vAIk8
WCreaLlng long Lerm value for our shareholders
our people and our buslness parLners ls our
road Lo susLalnable proflLable growLh
C0HPFTlT0RS
AwAR0S At0 ACHlFvFHFtTS 0F Hul
WWorld 8u Congress 2010
'1he MosL Admlred 8esL 8 1eam Award'
Wadma 8hushan
WCusLomer And LoyalLy Award 2009
WCn8C 1v18 Clobal ndlan Award
WCn8C AWAAZ Consumer Awards 2009
WClobal Achlever Award
Wndla's MosL 1rusLed 8rands