Soclal Networklng Soclal Networklng

at ls a Soclal Networklng??? at ls a Soclal Networklng???

O A soclal network servlce ls an onllne servlce,
plattorm, or slte tat tocuses on bullolng ano
retlectlng ot soclal networks or soclal
relatlons among people, e.g., wo sare lnterests
ano/or actlvltles.
O A soclal network servlce essentlally conslsts ot a
representatlon ot eac user (otten a protlle),
ls/er soclal llnks, ano a varlety ot aooltlonal
servlces.
%yplcal structure %yplcal structure
%yplcal structure %yplcal structure
O |nolvloual users are encourageo to create protlles
contalnlng varlous lntormatlon about temselves.
O Users can otten uploao plctures ot temselves to
telr protlles, post blog entrles tor oters to reao,
searc tor oter users wlt slmllar lnterests, ano
complle ano sare llsts ot contacts.
O |n aooltlon, user protlles otten ave a sectlon
oeolcateo to comments trom trlenos ano oter
users.
O %o protect user prlvacy, soclal networks usually
ave controls tat allow users to coose wo can
vlew telr protlle, contact tem, aoo tem to telr
llst ot contacts, ano so on.
oblle Soclal Networklng oblle Soclal Networklng
Aooltlonal teatures Aooltlonal teatures
O Aooltlonal teatures-ablllty to
create groups tat sare common
lnterests or attlllatlons, uploao or stream
llve vloeos, ano olo olscusslons ln moblle
pones .
O oblle soclal networklng as become
popular.
O oblle pone users are baslcally open to
every optlon tat someone slttlng on te
computer as.
Soclal lmpacts Soclal lmpacts
O eb baseo soclal network servlces make lt
posslble to connect people wo sare
lnterests ano actlvltles across polltlcal,
economlc, ano geograplc boroers.
O |ntormatlon ls partlcularly sulteo to gltt
economy, as lntormatlon ls a nonrlval
gooo ano can be gltteo at practlcally no cost.
O Facebook ano oter soclal networklng tools
are lncreaslngly te object ot scolarly
researc.
O Scolars ln many tlelos ave begun to
lnvestlgate te lmpact ot soclal networklng
sltes.
Soclal lmpacts Soclal lmpacts
O Several websltes are beglnnlng to tap lnto te
power ot te soclal networklng mooel
tor pllantropy.
O Suc mooels provloe a means tor connectlng
oterwlse tragmenteo lnoustrles ano small
organlzatlons wltout te resources to reac a
broaoer auolence wlt lnteresteo users.
O Soclal networks are provlolng a oltterent way tor
lnolvlouals to communlcate olgltally. %ese
communltles ot ypertets allow tor te sarlng
ot lntormatlon ano loeas, an olo concept placeo ln
a olgltal envlronment.
uslness ooel uslness ooel
uslness ooel uslness ooel
O Companles suc as yspace ano Facebook
sell onllne aovertlslng on telr slte.
O %elr buslness mooel ls baseo upon large
memberslp count, ano carglng tor memberslp
woulo be counterproouctlve.
O Some belleve tat te oeeper lntormatlon tat
te sltes ave on eac user wlll allow muc better
targeteo aovertlslng tan any oter slte can
currently provloe.
Cont.. Cont..
O Soclal networks operate unoer an
autonomous buslness mooel, ln wlc a
soclal network's members serve oual roles
as bot te suppllers ano te consumers ot
content.
O %ls ls ln contrast to a traoltlonal buslness
mooel, were te suppllers ano consumers
are olstlnct agents.
O Revenue ls galneo vla aovertlsements, but
subscrlptlon-baseo revenue ls posslble wen
memberslp ano content levels are
suttlclently lg.
Aovantages Aovantages
O O Business AppIications Business AppIications
l. Connect people at low cost
ll. Aovertlse to epano (generally tor start-up
tlrms)
lll. |nterconnects protesslonals globally ( e:
llnkeo|n)
lv. |oeal tor brano networklng
v. Learnlng cultures across globe
Aovantages Aovantages
O O /ucationaI AppIications /ucationaI AppIications
l. Users olscuss eoucatlonal toplcs ln groups
ll. Havlng teacers connecteo onllne elps access
to tem easlly
lll. Loucatlonal blogs are elplng stuoents tlnk ln
broaoer aspect
lv. Sarlng loeas ano olscusslons are usetul
Aovantages Aovantages
O O ating AppIications ating AppIications
l. Opportunlty tor people to communlcate wlt
new people
ll. Allows users to searc baseo on genoer, age,
locatlon, lnterests ano peraps a plcture
lll. People engage temselves ln oatlng or even
long-term relatlons
lv. A gooo number ot matrlmonlal sltes also
present
Aovantages Aovantages
O O e/icaI AppIications e/icaI AppIications
l. Protesslonals manage lnstltutlonal knowleoge
ll. Hlgllgt lnolvloual pyslclans ano lnstltutlons
lll. Aovertlslng agalnst uses ot tobacco ano
alcools
lv. Llnklng patlents wlt same symptoms to elp
eac oter ln terms ot yglene ano precautlons
Aovantages Aovantages
O O overnnent AppIications overnnent AppIications
l. Useo as tool tor people vlews on any current
appenlng.
ll. Keep te people upoateo tor recent actlvltles
lll. Healt ano azaros awareness troug
oemonstratlons
lv. %ese sltes ave gooo tecnlcal lntormatlon
even tor te establlseo tlrms or government.
lsaovantages lsaovantages
O !rivacy
l. Users ot tese servlces also neeo to be
aware ot oata tett or vlruses.
ll. %ere ls an lssue over te control ot oata or
lntormatlon tat was altereo or removeo by
te user may ln tact be retalneo ano/or
passeo to 3ro partles.
lsaovantages lsaovantages
O !otentiaI for nisuse
l. %e relatlve treeoom attoroeo by soclal
networklng servlces as causeo concern
regarolng te potentlal ot lts mlsuse by
lnolvloual patrons.
W #isk for chiI/ safety
l. Cltlzens ano governments ave been concerneo
by a mlsuse by cllo ano teenagers ot soclal
network servlces, partlcularly ln relatlon to
onllne seual preoators.
lsaovantages lsaovantages
O %roIIing
l. A common mlsuse ot soclal networklng
ll. Onllne bullylng ("Cyber-bullylng") ls a
relatlvely common occurrence ano lt
can otten result ln emotlonal trauma tor
te vlctlm.
lll. |nerently lnolvlouals are glven te
power to post ottenslve remarks or
plctures tat coulo potentlally cause a
great amount ot emotlonal paln tor
anoter lnolvloual.
Lmerglng trenos ln soclal networks Lmerglng trenos ln soclal networks
O At te toretront ot emerglng trenos ln soclal
networklng sltes ls te concept ot "real tlme" ano
"locatlon baseo."
O O #eaI tine #eaI tine allows users to contrlbute content,
wlc ls ten broaocasteo as lt ls belng uploaoeo
te concept ls slmllar to llve televlslon
broaocasts.
O |n Iocation base/ Iocation base/ soclal networklng lt allows
users to "ceck-ln" to places tat tey are
trequentlng at tat moment.
Conto.... Conto....
O O $ociaI pIug $ociaI pIug- -in in -Soclal pluglns wlll allow users to
olo conversatlons wlt telr trlenos on te
webslte wltout te neeo to go to te soclal
network webslte or even log ln to te slte.
O |n essence, tese soclal pluglns create a soclal
networklng sloe ot vlrtually any webslte tat uses
tem.
O Soclal networklng sltes wlll become an
encyclopeola ot lntormatlon about eac ot us
users.
O %ls not only allows soclal networklng sltes to
create smarter aovertlsements tat can better
target an auolence.
Concluslon Concluslon
O Soclal networks are te gateway ot
oltterent eperlences
O Caretulness lncreases te tun ot onllne
sarlng ot loeas ano oata
O Prlvacy ls te blggest tactor
O Plattorm tor buslness aovertlslng
O %lro party appllcatlon creators galn
attentlon ano money
"uestions
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