August 24 2010

Canon SeIpby
FUN & EASY CAMPAIGN
Digiial Marlciing Proosal
@fget Aud|ence
Cff|gn Cb[ect|ves
Cn||ne 8fnd s|t|n
Cff|gn Afch
D|g|tf| @|
D|g|tf| |fn
Act|n |fn
kCI Anf|ys|s ket C|te|f
Agenda
%arget AudIence
Infft|n cun|cft|n entetf|nent (fun) fe hefvy n||ne hfb|ts
f net sufes
Infft|n cun|cft|n entetf|nent (fun) fe hefvy n||ne hfb|ts
f net sufes
326
14
243
436
7
Source 1nS 2009 Source 1nS 2009
%arget AudIence
1843
?oung people
Core ?oung famllles
Love Lo phoLograph
Camera owners
speclally used Canon
1843
?oung people
Core ?oung famllles
Love Lo phoLograph
Camera owners
speclally used Canon
I wfnt y ||fe
t be fun efsy
I wfnt y ||fe
t be fun efsy
CampaIgn ObjectIves
W rand awareness for Selphy
W LducaLe Lhe feaLures beneflLs of Selphy Lo
young people speclally young famllles
W Lncourage LargeLs Lo own one
CampaIgn ObjectIves
OnIIne Brand ProposItIon
9n1 1 ?CuSLLl 9n1 1 ?CuSLLl
xcloslve commoolcotloo 1hlngs are fun easy wlLh Selphy" xcloslve commoolcotloo 1hlngs are fun easy wlLh Selphy"
Lll l5 84u1lluL wnN 1nlN65 4k
luN 45Y
Lll l5 84u1lluL wnN 1nlN65 4k
luN 45Y
OnIIne Brand ProposItIon
CampaIgn Approacb
W SeL up a lacebook lan 9age as an
offlclal plaLform where onllne
users can lnLeracL wlLh Lhe
campalgn Lhe brands
W 1he lacebook lan 9age wlll Lalk
abouL Lhlngs whlch are fun
easy and lnvlLe people Lo [oln
wlLh
CampaIgn Approacb
W Jhlle [olnlng ln Lhe lan 9age Lhey wlll
be lnformed Lhe acLlvlLles whlch are
organlzed by Selphy [oln ln as well
W uurlng Lhe acLlvlLles Lhey wlll be
educaLed Lhe feaLures of Selphy Lhrough
noLes/phases of acLlvlLles/eLc
W uLlllze soclal neLworks onllne forums
Lo creaLe vlral wave and aLLracL users lnLo
Lhe campalgn
CampaIgn Approacb
IgItaI %rIp
Digital Trip
- BUZZ the campaign to targets by the Facebook Fan Page oI 'Society oI
people who like things to be Iun & easy
- INVITE & ATTRACT targets to be come a Ian
- UPDATE inIormation which is about things around the liIe and encourage
them to make it to be Iun & easy
088,08 iIe is beautiIul when things to be Iun and easy
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Teaser
- AUNCH the campaign by ANDING PAGE which announce the
activities & Selphy
- Totally launch all tools to ATTRACT targets to Facebook Fan Page
- STIMUATE the targets to discover Ieatures oI Selphy through trial-
program
088,08 Things are Iun & easy with Selphy
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- Targets will be ENGAGED to visit the Facebook Fan Page by activities
('Feel about Selphy writing contest, 'Create with Selphy photo contest) &
prizes through: Other blogs & social networks pages, Shared photo networks,
Y!M & Seeding Iorums
- They will visit the Facebook Fan Page, go around & register to join in
activities (CONVERT)
088,08 Try it create it enjoy it with ease! 1 minute to create your
photo! Photograph, print and enjoy in 30 seconds! Own a photo printing
agency at home?
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Chnh
thc