TPAVELOCITY.

COM
Indusfry onoIysis of onIine froveI ogencies..
resenLed 8y
Sneha Shah 111
enda
lnLroducLlon
SWC1
value reposlLlon
lnLroducLlon
SABRE Holdings set up a traveling website
Associated with AOL's Travel portal
Merge with Preview Travel
Entry of Expedia and orbitz, remerged ino
Sabre as a subsidy
Redesigned website - Changed logo
Acquired Last Minute Travel specialist
Travelocity ndia was setup
Acquired Zuji.com
1996
1999
2000
2002
2004
2005
2007
2009
CeL a feel
S1kLNG1nS
- Leadln Lechnoloy searches Lhe lowesL
fares from hundreds of alrllnes and lves
Lhe cusLomer access Lo Web lares
- Leveraln Lhe power of M
- 8elonal arLners Lo undersLand Lhe markeL
- userfrlendly web slLe
- CusLomerorlenLed approach
- lncreasln revenues
WLAkNLSSLS
- Seasonal 1ravelln
- lncreasln cusLomer acqulslLlon cosLs
- CusLomer relucLance Lo pay ln advance
Lhrouh onllne medla speclally ln
lndla
CCk1UNI1ILS
- lncreasln Lravel demand as purchasln
power ls lncreasln
- CrowLh of Lravel and Lourlsm lndusLry
- 8epeaL cusLomers 8uslness 1ravelers
- lncrease ln producL caLeorles
1nkLA1S
- Many onllne compeLlLors
- new lnnovaLlons of compeLlLors
- Some alrllnes lve dlfferenL aencles
dlfferenL fares
- 1raveloclLy's LlS alo ls based on Sabre's
Lechnoloy for LradlLlonal aencles whereas
compeLlLors bullL Lhelr own LlS sysLems
1raveloclLy
- 1raveloclLy are sLrlvln Lowards ensurln LhaL Lhelr brand ls Lhe mosL reconlsed
and LrusLed avallable ln Lhe lnLerneL 1ravel markeLplace 1helr mosL lmporLanL
core compeLency ls Lo offer an lnLeraLed easyLouse and lnLulLlve webslLe LhaL
keeps people wanLln Lo come back Lo lL much more LhaL any compeLlLor ln Lhe
fleld
1raveloclLy
Core
CompeLences
- recent|y |ntroduced the|r 8||| of k|ghts onto the|r webs|te Customers have the
r|ght to
- 1)CeL whaL you booked
- 2) 1he besL overall value ln Lravel
- 3) ccuraLe and ob[ecLlve lnformaLlon upfronL
- 4) llnd whaL youre lookln for qulckly and easlly
- 3) sLralhLforward presenLaLlon of your opLlons
- 6) Speak wlLh someone and eL help anyLlme
- 7) 8e lnsplred by your Lravel company
1raveloclLy
CompeLlLlve
dvanLae
value reposlLlon 1ravel 8eLaller
onllne reLall was a new channel for Lhe Lravel lndusLry very llLLle by way of Lools
processes or analyLlcs exlsLed Lo supporL suppllerreLaller parLnershlps or Lo
opLlmlze reLall operaLlons
rlor Lo laLe 2002 1raveloclLy could noL even calculaLe lLs own alrllne revenues buL
raLher relled on suppllers Lo lnform lL of earned commlsslons and overrldes several
weeks afLer Lhe end of Lhe reporLln perlod
uevelopmenL of Lhe enLerprlse neLwork Model (LnM)
undersLandln Lhe onllne reLall Lravel buslness
ldenLlfyln Lhe drlvers and callbraLln Lhelr lnfluence on onllne reLall
proflLablllLy
uevelopln Lhe capablllLy Lo forecasL and lnfluence fuLure performance
1rave|oc|ty based |ts va|ue propos|t|on on connect|ng supp||ers and
customers 1raveloclLy's sLore ls lLs Web slLe
lLs buslness performance depends on eLLln Lhe rlhL producLs lnLo Lhe sLore
Lhrouh relaLlonshlps wlLh Lravel suppllers eLLln Lhe rlhL cusLomers lnLo Lhe
sLore Lhrouh brandln promoLlons and adverLlsln and Lhen provldln accuraLe
compellln responses Lo cusLomer's requesLs
1he enLerprlse neLwork model (LnM) lmproves 1raveloclLy proflLablllLy by opLlmlzln
whaL Lravel producLs Lo dlsplay and prlce 1he LnM comblnes a varleLy of cusLomer
cholce slmulaLlon and opLlmlzaLlon models
Servlce of 1raveloclLycom