UNILEVER PAKISTAN LIMITED UPL

INTRODUCTION
Unilever was founded in 1930 merger between Margarine Unie of the Netherlands and Lever Brothers Ltd of the UK. Unilever Pakistan Limited

PRODUCT LINE
Personal wash Fabric & home care Oil & dairy best foods Tea Ice cream

INTERNATIONALIZATION PROCESS
FDI UNILEVER have portfolio of brands that are popular across the globe - as well as regional products and local varieties of famous-name goods. This diversity comes from two of their key strengths: Strong roots in local markets and first-hand knowledge of the local culture. World-class business expertise applied internationally to serve consumers everywhere.

Production plant of Unilever

1. 2. 3. 4. 5. 6. RAHIMYAR KHAN (RF) KARACHI TEA FACTORY KARACHI EDIBLE FACTORY ICE CREAM FACTORY TEA PROCESSING PLANT (Mansehra) BEST FOODS FAISALABAD

Impacts of Unilever

Unilever Impact
Make a positive difference to the lives of low income consumers. Create new opportunities for growth. Add vitality to life. The health of employees and consumers is a major focus for company. When it comes to foods and drinks that means giving the healthiest choices without compromising on taste convenience or price. Enhance peoples health, hygiene and well-being and achieve lasting improvements in health and nutrition by encouraging change in everyday habits.

STRATEGIC MANAGEMENT PROCESS

STEP 1

Identification of basic Mission statement

STEP 2

Objectives

 To meet the everyday needs of people everywhere. Total commitment to exceptional standards of performance and productivity. To maintain highest standards of corporate behavior.

Contribution to GDP
Less dependence on import through local manufacturing.

Foreign exchange earnings through exports

STEP 3

Environmental Analysis

STRENGTHS
Research and development and financial support from parent Unilever. Sound and experienced management. Excellent marketing department.

WEAKNESSES
About 80% of raw material is imported for the manufacturing of the consumer goods. Raw material constitutes about 85% of manufacturing cost, leaving Levers margin exposed to rupee devaluation.
Low liquidity of stock due to higher prices.

OPPORTUNITIES

The rapid expanding urban population is the key opportunity.

Threats
P& G is the significant multinational threats with presences in soap, detergents and personal products.
Purchasing power can affect demand due to depressed economy resulting in inflation.

STEP 4 Implementation
just in time inventory. They implement their plans according to needs and demand of there customers.

STEP 5: Evaluation and Control

Challenges faced by Pakistan

are;

Poverty, malnutrition climate change water scarcity

Campaigns for solving problems

Lifebuoy Hand washing day Surf - Every Child has the Right

Blue Band's commitment to nutrition

Empowerment through education

Cultural Elements

Language
Focused on the regional language
Labeling and promotion is in Urdu

Religion

Use Hilal ingredient in the products

Values and Attitude

Kept the following values and attitudes in the mind; Integrity Openness Respect of human rights Interest for the employees Commitment to provide the consumer with safe product

CULTURAL DIMENSION

 POWER DISTANCE

UNCERTANITY AVOIDANCE

COLLECTIVISM
We have societies in which people from birth onwards are integrated into strong, cohesive in-groups and extended families. So Company give employees family benefits and medical allowances.

PRODUCTION STRATEGIES
Unilevers strength lies in the deep understanding we have of local culture and markets. Unilevers strategy is to focus research and development and marketing on their top performing brands

Suppliers:
Unilever Pakistan Limited is associated with Packages Pakistan in terms of Packaging Boxes. Unilever Pakistan Limited is associated with I.C.I. in terms of chemicals and seeds. Unilever Pakistan Limited is associated with BLAZON ADVERTISING, ADSERVICE in terms of Television Adds. Unilever Pakistan Limited is associated with ITTEHAD CHEMICALS in terms of chemicals supplies Unilever Pakistan Limited is associated with HENERY OILS & FATS OF AUSTRALIA in terms of Soybean Oil, Animal fats.

RAW MATERIAL:
According to the standard

Selection of sample

Supply chain
Retailers

Customers

Wholeseller Finished Goods

Factory

Raw Material

MARKET MIX

Product Price Placement Promotion

Product
Unilever is a quality conscious firm, they never compromise on quality thats why their products are No. 1 in the market and they are market leader.

Place
Distribution strategies Consumer Retailer Distributor Company Wholesaler

Price
Pricing Strategies Price to Distributors Prices Charged by Distributors to Retailers Prices Charged by Retailers to Ultimate Consumers

PROMOTION:
Advertising

Sales promotion Personal selling

COMPETITIVE STRATEGIES

COMPETITORS
Zulfiqar industry- Capri Soaps factory located in Karachi. Colgate Palmolive, Express, Brite, Bonus, Max factory located in Hyderabad. Procter & Gambler located in Karachi. CAMAY Transpark industry with the name of Sparkle tooth paste. Kohinoor detergent industry. Tapal Tea factory located in Karachi. Ispphahani tea factory located in Karachi

BCG MATRIX

Brand Position

STARS
Lux Sunsilk Walls Fair & lovely Rafhan Energile

CASH COWS
Surf excel Ponds Lipton Close up Blue band Lifebuoy soap Rexona Knorr

DOGS
Wheel
Supreme tea Lifebuoy shampoo

QUESTION MARKS
Clear shampoo Rin Comfort

HUMAN RESOURCE PLANNING

This purpose it makes long term and short term plans to make the labor available for production. Short term Plans are made for those places where workers have gone on holidays or absent. Under these plans it has two types of recruitment: Badli Temporary

COMPANY STRUCTURE
EXECUTIVE COMMITTEE REGIONAL PRESIDENT ADVISORY DIRECTORS SENIOR CORPORATE OFFICERS

Organizational Chart

Chief Executive Officer

Executive Directors

Non-Executive Directors

Unilever Executive(UEX)

Senior Corporate Officer

Group Chief Executive

President

Chairperson

Chief Financial Officer

Chief HR Officer

Group Chief Executives

President

Group Secretary

Chief Auditor

Deputy Chief Financial Officer

Group Treasurer

Group General Counsel

TRAINING AND DEVELOPMENT

Executive Development Course Basic English Language Course Basic Labor laws of Pakistan In-Housing Training School

Company Management
Seven members known as manage committee Responsible for initiating the policies The management of the company is composed of a mix of international and Pakistans business professionals.

CONCLUSION