MARKETNG STRATEGY

ABL1 UL3LR1 3AlARl

THNK YOU HAVE ENJOYED THE DESSERT
LFE ENOUGH.
1lNK A0AlN!!!
ENJOY LFE THE BEDOUN STYLE
NTRODUCTON
Population:
uAL(_)
Abu Uhabi
visitor Population:
0UP & Per Capita lnoome:
1ourism lndustry:
uAL
Abu Uhabi
Uesert 3afari visitors Uubai (2010): 800K
web 3earohes for Uesert fun:
MARKET RESEARCH
Uemographios
Customer 3pending Power
1arget Market 3egmentation
3ervioe Preferenoe
visiting lrequenoy
Paokage Preferenoes
Competitor Analysis
MARKETNG SERVCE COMPONENTS
Market 3trategy lormulation (Marketing Mix,
1heme & Campaign Uesign work eto.)
0nline Marketing & web Analytios (3L0, 3MM,
Lxternal Link Building, Content writing, Ad
oampaign eto.)
website Uesign & lntegration
lntroduotory video Uesign & Uevelopment
Print Ad Uesign
PRODUCT MANAGEMENT
COMPONENT
3ervioe lnnovation & Uifferentiation
1arget Market 3egmentation & 3ervioe Map
3ervioe Line & Roadmap Planning
Prioing Paokaging & Bundling
3upport Uelivery Prooess Management
Customer Lngagement Prooess Uefinition
lmplementation of 1ools for Prod Mgmt
BUSNESS PLANNNG COMPONENTS
lnnovative Business Model lormulation
Business & linanoial Planning
Revenue and Profit 1rend loreoasts
Presentation for venture Capital lunding
SEO ACTVTES
Review and Analysis (Month 1)
1. ln-depth 3ite Analysis
2. Competitive Analysis
3. Keyword Researohed and linalized
4. lnitial Rank Report
5. 30 keywords / terms
0n Page 0ptimization (Month 1 - 6)
6. eader 1ags 0ptimization inoluding titles, meta desoriptions & keywords
7. 1ML Code Cleanup & 0ptimization
8. w3C validation
9. lnternal link struoturing and optimization
10. Content rewriting through Latent 3emantio lndexing
11. Page tags optimization (h1/h2/h3)
12. lmage & yperlink 0ptimization (Alt tags, Anohor 1ext and 1itles)
Review and Analysis (Month 1)
1. ln-depth 3ite Analysis
2. Competitive Analysis
3. Keyword Researohed and linalized
4. lnitial Rank Report
5. 30 keywords / terms
0n Page 0ptimization (Month 1 - 6)
6. eader 1ags 0ptimization inoluding titles, meta desoriptions & keywords
7. 1ML Code Cleanup & 0ptimization
8. w3C validation
9. lnternal link struoturing and optimization
10. Content rewriting through Latent 3emantio lndexing
11. Page tags optimization (h1/h2/h3)
12. lmage & yperlink 0ptimization (Alt tags, Anohor 1ext and 1itles)
13. 1ML 3ite Map Creation/0ptimization
14. XML 3itemap Creation & 3ubmission in 0oogle, M3N, ahoo!
15. 0oogle Analytios 3etup & lntegration
16. 0oogle webmaster 1ools Aooount 3etup & Monitoring
17. Bing webmaster 1ools Aooount 3etup & Monitoring
0ff Page 0ptimization (Month 1 - 6)
18. Uireotory 3ubmission to 500 free web direotories
19. 100 Baok links from PR1 to PR 4 sites
20. 3ooial Bookmarking. our site submitted to 500 1op sooial bookmarking
websites
21. 10 3L0 artioles writing and submission to 100 artiole direotories eaoh.
22. 6 Press Release writing and 3ubmission on 50 press release
distribution sites
.
13. 1ML 3ite Map Creation/0ptimization
14. XML 3itemap Creation & 3ubmission in 0oogle, M3N, ahoo!
15. 0oogle Analytios 3etup & lntegration
16. 0oogle webmaster 1ools Aooount 3etup & Monitoring
17. Bing webmaster 1ools Aooount 3etup & Monitoring
0ff Page 0ptimization (Month 1 - 6)
18. Uireotory 3ubmission to 500 free web direotories
19. 100 Baok links from PR1 to PR 4 sites
20. 3ooial Bookmarking. our site submitted to 500 1op sooial bookmarking
websites
21. 10 3L0 artioles writing and submission to 100 artiole direotories eaoh.
22. 6 Press Release writing and 3ubmission on 50 press release
distribution sites
.
MONTHLY REPORTNG
23. 3L0 0verview Report
24. 3earoh Lngine Ranking
25. Uireotory 3ubmission Report
26. PR 3ubmission Report
27. Artiole 3ubmission Report & updation
28. 0oogle Analytios Analysis Report
.
23. 3L0 0verview Report
24. 3earoh Lngine Ranking
25. Uireotory 3ubmission Report
26. PR 3ubmission Report
27. Artiole 3ubmission Report & updation
28. 0oogle Analytios Analysis Report
.
CURRENT STATUS
-1itle 1ags-
Laoh page should have a title that desoribes that page. 1he titles of your webpages are not
unique and their relevanoe with the popular keywords needs to be analyzed too.
-Meta Uesoription & Key words-
Laoh page should have a unique synopsis of the oontent on that page or at least a brief
produot desoription for that produot.
1here is no use of metatags for keywords or desoription on any of the pages whioh reduoes
the ohanoes of the website beooming notioed in web searohes.
-eader 1ags-
1here is no use of eader tags
-Alt tags -
1he tag names used are very generio and not oapable of improving relevant searohes for
the website signifioantly
CURRENT STATUS (CONTD.)
-Alexa Rank - 6,088,673
0oogle Uata
0oogle Page Rank: 1 / 10
0oogle lndexed Pages: 9
0oogle Baok Links: 0
Alexa Uata
Alexa Popularity: 6,088,673
Alexa Baok Links: 5
ahoo Uata
ahoo Uireotory: es
ahoo lndexed Pages: 1
ahoo Baok Links: 0
Bing Uata
Bing lndexed Pages: 6
Bing Baok Links: 7

Aol Uata
Aol lndexed Pages: 1
Aol Baok Links: 0
CURRENT STATUS (CONTD.)
3ooial Media lnformation
Reddit Response: 0 results
3tumbleupon Response: 0 results
Uigg Response: 0 diggs
Uelioious Response: 0 marks
Uiigo Response: 0 pages

-Uomain age - 2 years and 4 months (Uomain was oreated in 19-apr-2009)

All searoh engines reward older domains as authoritative. 1hus, new domains require
intensive efforts to be indexed and ranked subsequently.

-Last 0oogle Crawl Uate - 2 Aug 2011 10:18:14 0M1

-Permanent Redireot Not lound -
Page not found
CURRENT STATUS (CONTD.)
-Robots.txt-
Robots.txt is not found on your site. ou should use Robots deolarations to oontrol 3earoh-
Lngine aooess.
-xml sitemap not found
-Code 0ptimization-
Currently, a lot of oode hinders searoh engine oapability to read only the useful oontent for
your website.
Currently you have the following numer of errors
tml validity: 37 Lrr.
Css validity: 2 Lrr.
-Most relevant keyword:
Al Badeyah Lyes 1ourism: 1his is hardly something that will help in inoreasing searohes
where the keywords we need to optimize should be others.
PROJECT COST
Projeot Uuration: 6 months
1otal Projeot Cost: $ 6,500
lnitial Advanoe: 30
Remaining Payments: $ 950/month
3ubsequent months: $ 450