BUSINESS PLAN

FOR BAKERY SHOP

YUMM

EXECUTIVE SUMMARY

The taste and preferences of the people for Bakery products are changing by more competition as well as rationality of consumers. The demand for Bakery products is going high because of changing lifestyle of people. They preferred breads, pastries and many other products related with Bakery. Every person in his busy professional lifestyle, wants some quick and fresh services. The plan is to construct an BAKERY SHOP. As per careful market studies done by the team, it has been observed people go for the Breads more than any other product to buy and eat. They just dont want to buy Breads but also other products like Cakes, Muffins etc.

 All

the Bakery shops present today just cater for people who want to buy Breads and biscuits only. we are going to produce and cater for specialty in Cakes ,Muffins and Pastries. The Bakery shop is focused only on this idea.

MAIN IDEA
The basic plan is to provide best services under one roof with good quality which can satisfy their need. After studying the feasibility of this venture, the team feels very satisfied with its safety and potential for profit. The Bakery industry, in the service business has a long life and it is definitely profitable according to the data sourced.

THE YUMM BAKERY:

Yumm bakery is incorporated in the state, himachal pradesh at Bilaspur city. It is equally owned and managed by its partners. The company intends to hire six full time bakers and four part time baristas to handle customers service and day to day operations.

MARKET RESEARCH ANALYSIS

The bakery industry in Himachal has recently experienced rapid growth due to the cool climate in Kangra and stimulates consumption of hot beverages throughout the year. Yumm bakery wants to establish large regular customer base, and will therefore concentrate its business and marketing on local residents. This will establish a healthy, consistent revenue base to ensure stability of the business. Tourist traffic is expected to comprise approximately 35% of the reveneue. The competion is not available in the market-since this kind of plan doesnt exists in Kangra.

PRODUCTS AND SERVICES

Yumm bakery offers a broad range of Cakes and Biscuits products all made from high quality bakery items. Most popular products are : Cakes , Sandwiches , Pastries ,Puffs ,Pizzas Muffins, Biscuits etc. Concepts of retail bakery is that the chain has a central kitchen which produces all these products and then from these kitchens products are moved out to retail shops on regular intervals .

BUSINESS OPERATION
The business will operate as a retail brand, the management will run the whole project. Human resources for the operation will be from the hotel industry , they will be acquired on salary basis from local area also. The popular product:-pastries, cake,dough nuts, bagels, muffins, puffs, rusk, buns,pies etc.

TARGET MARKET

We have specifically targeted segments of people with an appreciation for delicious desserts and a need for comfort and relaxation. Yumm bakery is a haven for the busy & successful who want to treat themselves to something soothing and a little sinful! It doesn't take a lot of time, yet is so rewarding. These people will value the high quality product presented without pretension.

MARKETING PLAN

The promotion strategies involve giving ads by pamphlets, boardings and ads in newspaper. Ads by using banners, advertisements in electronic and print media, mailer coupons, and pamphlets.

Other areas of advertising will be implemented after the business is more established.
Obviously, quality customer service with quality product is an extremely important aspect of any businesss ability to attract and keep customers. The employees must be mentally and physically focused on producing a quality product and pleasing the customers.

FINANCIAL PLAN/PROJECTIONS
We will take a Building on monthly rent basis. We expects to raise Rs.5,00,000 of own capital and to borrow Rs.15,00,000 guaranteed by the ICICI bank as a five year loan. Yumm bakery anticipates sales of Rs.4,80,000 in the first year, 5,70,000 in the second year and 7,10,000 in the third year of the plan.

BUILT UP AREA LAND PROJECTION

TYPE OF UNIT
1. MAIN SALE COUNTER 2. PRODUCTION BASED AREA

NO. OF UNITS
1 2

AREA/UNITS( TOTLE in sq. ft) AREA(in sq. ft)

300 300 300 600

3. STORE

100

100

TOTAL EXPENDITURE
1.BUILDING RENT 2. MACHINARY AND OTHER EQUIPMENTS Rs. 15,000 p.m. Rs.2,50,000 Rs. 1,80,000 p.a. Rs. 2,50,000

3.FURNITURE AND FIXTURES

4. WATER CHARGES 5. ELECRICITY BILL 6. RAW MATERIAL FOR PRODUCTION 7. ADVERTISEMENT EXPENSES 8.PACKAGING SERVICES 9.MAINTENANCE EXP.

Rs. 60,000
Rs. Rs. 600 p.m. 1,500 p.m.

Rs.
Rs. Rs.

60,000
7,200p.a. 18,000p.a.

Rs. 25,000p.m. Rs. Rs. Rs. 500p.m. 700 p.m. 1,000p.m.

Rs. 3,00,000p.a. Rs. Rs. Rs. 6,000 p.a. 8,400 p.a. 12,000 p.a.

10.WORKING CAPITAL

Rs.

25,000 p.m.

Rs. 3,00,000 p.a.

STAFF PAYMENTS
1. PRODUCTION WORKERS 2. SALES MANAGER 3.PRODUCTION MANAGER Rs. 5,000 p.m. to 10 workers Rs. 15,000 p.m. to 2 managers Rs. 15,000 p.m.to 1 manager Rs. 6,00,000 p.a. Rs .3,60,000 p.a. Rs. 1,80,000 p.a.

COST RECOVERY AND ANNUAL FINANCIAL EARNINGS

OVERALL

REVENUES : FIXED REVENUE: Rs.3,60,000 PER ANNUM REVENUE: Rs.4,80,000 OPERATIONAL COSTS: Rs.12,00,000 TOTAL PROJECT COST:

THANK YOU