Hi5nieI india pvt Itd

merchant
1eom
eo- Miss.Nitha
Finance managers-
Mr. NikhiI ,
Mr. Rajeesh c
Marketing manager-Mr. Rejish xaviour,
Mr. Ramesh
HR Manager-Mr.Ramsheed
xecutive Summary
We offer marketing services to
companies that are Iooking to
empIoy emaiI marketing
techniques as the cornerstone
of their marketing program.
,
dvertising emaiI campaigns wiII
grab readers immediateIy and drive
home the right message to the right
audience. We wiII exceed our
customers' expectations for
campaign
vision
we offers marketing services to
companies that are Iooking to empIoy
emaiI marketing techniques as the
cornerstone of their marketing
program. It is estimated that in Year 1,
over 250 biIIion emaiIs wiII traveI
across cyberspace
objectives
,eet tbe oeeJs ooJ expectotloos of
tbe soclety
ltovlJe poollty setvlce
ltovlJe qooJ wotkloq cooJltloos to tbe
loboot
1o bove soclol tespooslblllty
osote folte compeosotloo to
employees
Startup Summary
markeLlng
Strategy a Imp|emetat Summary
wlll use lLs lnLernal experLlse Lo launch an emall markeLlng campalgn dlrecLed aL a selecL
group of lLs LargeL cusLomers
,arketg Strategy
JlLh over Lwo mllllon poLenLlal cusLomers AdverLlslng wlll focus an emall campalgn on a
selecL group of 30000 buslnesses each flscal quarLer Je esLlmaLe a flve percenL response
raLe Lo Lhe campalgn whlch wlll generaLe 1230 leads 1hese leads wlll Lhen be used Lo
generaLe buslness conLacLs Cver Lhe year we wlll generaLe 3000 leads
Sa|e Strategy
AdverLlslngs sales sLraLegy ls slmple Je wlll use Lhe emall markeLlng campalgn dlrecLed aL
our cusLomer base as a model of whaL we can accompllsh for Lhem Je anLlclpaLe LhaL
onllne companles wlll be mosL accesslble Lo our servlces Je wlll be successful wlLh offllne
companles overLlme buL lnlLlally sales wlll be weak wlLh Lhls group
Sa|e Irecat
1he followlng ls Lhe sales forecasL for Lhree years Je have no cosL of sales as all of
our dellverables are elecLronlc and our labor cosLs are lncluded ln Lhe ersonnel Lable
Market Segmentation
Advertising is focused on:
Online companies with e-
commerce
Offline companies
Servce
esign the campaign
PersonaIization and targeting
maiI Iist management
BuiIding depIoyment system
Testing the pIan
ImpIementing the campaign
Tracking the campaign's progress in reaI-time
Instant measurabiIity for ROI anaIysis
Post-campaign anaIysis
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Se|ect prce
1rade promoLlon ManagemenL
erform Lhe assessmenL of Lhe process and
Lechnology supporLlng Lrade promoLlon
managemenL ldenLlfy Lhe gaps and
recommend soluLlons
ueflne a clear sLraLegy and buslness process
maps Lo sLreamllne Lhe Lrade promoLlon
process
1M appllcaLlon evaluaLlon enablemenL and
deploymenL
Tnk u aII..