Lahore Business SchooI Lahore Business SchooI

The University of Lahore The University of Lahore

SuHlTTF0 T0
Sir Jasim Tariq
Waqas AII JaIrI
HasbIm 2Ia BaIg
AbduI Majeed
2ubaIb Mubammad
SaqIb Musbtaq
#UP MEMBE#S
CounLry of 8eglon
SEOUL, SOUTH
KOREA
nIS1Ck
Innwo| koo
roup lounder
narmony and So||dar|ty
|oneer|ng Sp|r|t
kesearch and Deve|opment
1he LG Group |s South koreas th|rd |argest
cong|omerate or chaebo| produc|ng a range
of products |n three spec|f|c |ndustr|es
spann|ng profess|ona| and consumer
e|ectron|cs to |ndustr|a| and househo|d
chem|ca|s w|th one hundred and fortyn|ne
subs|d|ar|es operat|ng |n over e|ghty
countr|es 1he group |s engaged |n chem|ca|s
e|ectron|cs and te|ecommun|cat|ons and
serv|ces 1oday they emp|oy thousands of
peop|e and the|r assets cons|sts of a tota| of
f|ftyone compan|es w|th n|ne |n e|ectron|cs
e|ght |n chem|ca|s and th|rtyfour |n
te|ecommun|cat|ons w|th |ocat|ons a|| around
the wor|d
O kCC 8CN MCC
%Chalrman CLC)
O CNG NAM
%Ilce Chalrman CLC)
O DkWCC AIk
%9resldenL Chlef 1echnology Cfflcer)
O SIMCN kANG
%9resldenL CLC / Pome LnLerLalnmenL
Company)
O SCCN kWCN
%9resldenL CLC / 8uslness SoluLlons
Company)
LG STAFF MEMBERS
Organizational Profile:
1ype ub||c
Iounded 19S8
kevenue 5 78891 b||||on
Lmp|oyees 186000
Net Income 5 120S b||||on
1ota| Assets 5 S91S7 b||||on
D|g|ta| App||ance
lr CondlLloned
8efrlgeraLor
Washlng Machlne
Iacuumed Cleaners
Mlcrowave Cven
lrcondlLloned Compressor
Cool lr Compressor
M1 MoLors
LG Products
D|g|ta| D|sp|ay
1Is
MonlLors
99s
Ildeo 1apes
I8 lsc
9rlsm SheeL
reen SheeL
LG Products
D|g|ta| Med|a
CpLlcal SLorage
noLebook 9C
I 9layer
I 8ecorder
9
1elemeLrlc
LG Products
LG Products
Mob||e Commun|cat|on
Moblle 1elecommunlcaLlon
W PandseLs
1elecommunlcaLlon SysLem
1ransmlLLers Lxchangers
key 9hone
T0 20 0RFA'S
HlST0RY 0F FlFCTR0tlCS'
19S8
n 1958, Lucky-Gold star
entered the electronics industry
with the formation of
Gold star Company.
chlevemenLs
ln 1939
llrsL korean company Lo
bulld a kad|o kad|o
ln 1963
8ulld Lhelr flrsL
kefr|gerator kefr|gerator
ln 1966
koreas flrsL
1e|ev|s|on 1e|ev|s|on
ln 1980
korea's flrsL
M|crowave Cven M|crowave Cven
ln 1989
afLer a serles of flnanclal
managemenL lL Lurns Lo ucky
old sLar and belng handed Lo
ee Pun!o 27 year
ln 1994
1994 old sLar had regalned lLs
number one poslLlon ln Lhe SouLh
korean markeL for color
Lelevlslons refrlgeraLors and
washlng machlnes and lncrease
lLs manufacLurlng ln norLh
merlca
ln 1993
ln 1993 Lhe company
abandoned Lhe uckygold sLar
name and adopLed a new
corporaLe name LlecLronlcs
and Lhe slogan lfe's ood" and
secure lLs sLrong poslLlon
ln 1997
ln 1997 Lhe LlecLronlcs brand
was launched ln usLralla wlLh
new mlllennlum screen drlve
lnnovaLlon
ln 2000
launched Lhe world's flrsL
lnLerneL refrlgeraLor
ln 2001
ln 2001 launched wlLh Lhe
world's flrsL lnLerneL enabled
washlng machlne alr
CondlLloner and mlcrowave oven
ln 2006
1he flrsL model ln 's black abel
serles of premlum handseLs
ChocolaLe was lnLroduced ln
2006
ln 2007
ln 2007 Lhey sold abouL
73mllllon handseLs unlLs' world
wlde ln 2007 launched Lhe
lndusLryflrsL dual formaL hlgh
deflnlLlon dlsc player and drlve
WlLh consolldaLed sales of uS
$377 bllllon and overseas sales of
uS $ 326 bllllon %86 of LoLal
sales)
ln 2008
In 2008 LG |aunched a|r
cond|t|oner by the name g|ory
ls Lruly a global leader and
Lechnology lnnovaLor ln
consumer elecLronlcs More Lhan
160000 people worklng ln over
operaLlons lncludlng 81
subsldlarles around Lhe world
ln 2009
In 2009 LG |aunched f|rst LLD nD
D 1V (S 80)
slngle layer deslgn wlLh fronL fllLer
glass Lo emphaslze Lhe clean
ln 2009
Sty||sh DVD |ayer(DV4S)
lmplemenLed Lhe plaLform whlch
makes lL look llke a 18mm sllm panel
maklng a break from Lhe LradlLlonal
box Lype
ln 2009
IourDoor IrenchDoor
kefr|gerator (LMk2S981)
1he double drawers of Lhe 3door
refrlgeraLlon comparLmenL dlvlded
lnLo Lwo parLs provlde users wlLh
opLlmum convenlence and space
efflclency
ln 2010
1he new ||ne of LG |asma 1Vs
s a 1I maker LlecLronlcs
malnly concenLraLes on lLs
C/L P1I llne
ln 2011
Smart hone
1he has announced flrsL 4 1L
smarL phone
ln 2011
Smart 1V Upgrader
1he has manufacLured smarL
1I and lL has numerous and
exLenslve dlsplays ln Lhelr booLhs
on lnLerneLconnecLed smarL 1Is
ln 2011
LCD Mon|tors
Com|ng Soon
1he 72mm Super Sllm body and
meLalllc look
launches lLs flrsL Solar
Pybrld lr CondlLloner l
C232SS
1hls laLesL C uLlllzes Lhe
solar energy as Lhe parL of
lLs power supply
nMC361nC
Plghlander CasseLLe
wlLh SmarL varlable
conLrol 1ops ln Celllng lr
condlLloners
Mlsslon SLaLemenL
Lvery Pome
Lverywhere wlLh 9rlde
9asslon 9erformance
We creaLe Lhe World's besL home appllance
1o achleve global Lop 3 sLaLus
Lop lnnovaLlve LlecLronlcs Company
8elleves ln Lmployees
Ilslon SLaLemenL
reaL people creaLe greaL companles
lasL lnnovaLlon
lasL rowLh
9roducL eadershlp
MarkeL eadershlp
9eople cenLered leadershlp
reaL Company
reaL 9eople
Company's CompeLlLors
Symbol
Company
Name
Fxchange
MarkeL
Cap
FPS
FsLimaLe
(NexL
QLr)
FPS
FsLimaLe
(ear)
FPS
CrowLh
(ear)
Sales
CrowLh(ear)
P/F RaLio
(LLm)
PFC
RaLio
Price/
Sales
8JlN 8FlJlNC FN O1C 6420.4500 -0.000 0.3600 -0.00 -0.00 -0.00 -0.00 -0.00
A1O
A1MOS
FNFR
NSF 334.6400 0.000 2.3000 4.080 -0.50 4.720 3.340 -0.00
CP CFN1RlCA P O1C 27729.5400 -0.000 .700 -0.00 -0.00 -0.00 .60 -0.00
LC LACLFDF CR NSF 859.3600 0.3000 2.5200 .940 -9.560 5.860 5.090 -0.00
MDU
MDU
RFSOUR
NSF 439.3500 0.2600 .3400 2.560 2.570 8.030 2.090 -0.00
SRF SFMPRA FNF NSF 294.5700 0.9800 4.2200 .720 -4.520 3.690 .820 -0.00
OKF ONFOK lNC NSF 720.0000 0.5300 3.2400 -2.640 -0.00 22.60 2.080 -0.00
UCl UCl CORP NSF 3685.5800 0.0600 2.3600 2.220 9.070 3.940 -0.00 -0.00
A|r Cond|t|oner (2010)
20
Ml1Su8lSPl 34
9L 13
WILS 7
WnCL 7
C1PL8S 19
MAkkL1 SnAkLS

Ml1Su8lSPl
9L
WILS
WnCL
C1PL8S
Mob||e Commun|cat|on(20082010)
nCkl 3810
SMSun
1370
320
C1PL8S
430
MC1C8C
223
SCn? L8lCSCn
430
MAkkL1 SnAkLS
NCkIA
SAMSUNG
LG
SCN LkICSCN
MC1CkCLA
C1nLk CCMANILS
SWC1 nalysls
S1kLNG1n
9roducLlon
lsLrlbuLlon
Soclal work of Lhe company
fLer sale servlce neLwork
lfferenL varleLles
Worldwlde loglsLlc and manufacLurlng
ls number one merger ln Lhe world
WLknLSS
Plgher prlce Lhan compeLlLor
new one ln 9aklsLan Lhan compeLlLors
WlLhouL proper managemenL ln 9aklsLan
lnfrasLrucLure ln 9aklsLan
1P8L1S
ow producLlon
Well poslLloned compeLlLors
C99L81unl1lLS
aLesL Lechnology
loballze Lradlng
eslgn
8apld developmenL
Leve|s of roducts
S181LlLS Cl
lnLernal coordlnaLlon
CpLlmlze resource uLlllzaLlon
1o Lake on wlLh compeLlLors
C8!LC1lILS Cl
CooperaLe ob[ecLlve
lvlslonal ob[ecLlve
8rand ob[ecLlve