COMPANY PROFILE PRESENTATION

Presented by... Sneha Sharma Sneha Joshi Priyanka Singh Raushan kumar Mrigendra Bahadur singh

Bharti Airtel Ltd

DESCRIPTION OF COMPANY
Bharti Airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa.  Provides telemedia services (fixed line and broadband services through DSL) in 87 cities in India. Provides an integrated suite of Enterprise solutions, in addition to providing long distance connectivity both Nationally and Internationally.

MEMBER

Sunil Bharti Mittal Chairman and Group CEO . Sunil Bharti Mittal is the founder, chairman and CEO of Bharti Enterprises.

MARKETING MIX

PRODUCT
Airtel prepaid Airtel postpaid Blackberry wireless handheld Value added services(VAS) The different value added services provided by Airtel are:Instant balance enquiry 24 hours recharge facility caller line identification call divert, call wait and call hold Airtel life portal Multimedia messaging services

PRICE
Customer based pricing strategies Flexible pricing mechanism Controlled by TRAI

PLACE
It has wide and extensive presence even in the remotest areas. Airtel customer care touch point Distributor like:pan shops glocery stores chemists outlet, etc

PROMOTION
Large scale print and video advertising Big celebrities like SRK and SACHIN are roped into endorsed the product. Special discount in calling rates and SMS services. Providing wallpaper and screen savers on the websites. FRIENDZ prepaid connections for youth, ladies special plans, seniors plans.

PRODUCT LINE

MAJOR PRODUCT AND SERVICES

  AIRTEL MOBILE SERVICES Provide GSM Services Market share of 23% in wireless segment Provides services in all 23 telecom circles 3rd largest wireless operator in the world PRODUCT DEVELOPMENT STRATEGY Airtel brings the highly anticipated Blackberry 8800 smart phone to India. launch of iphone in 2008.

MAJOR PRODUCTS & SERVICES

Mobile 3G 4G Broadband Airtel live Airtel 3g internet Digital TV

CLIENTELE
NOKIA SIEMENS ALCATEL INFRATEL ERICTION

NOKIA BLACKBERRY IFFCO(IKSL) SAMSUNG SONY LG

COMPETITIORS
VODAFONE ->

RELIANCE COMMUNICATION

TATA INDICOM->

BSNL->

CONCLUSION
Airtel has applied great strategies and has always been one among the best in customer care by offering great services to the customer and major reason for its success are innovative ideas and technology.