Managing Change

Rajiv Sehgal Head Value Added Services Airtel Enterprise Services

Estimated Fixed vs. Mobile Voice Split World-Wide

50/50 split in 2007
9 000 8 000 7 000

Mobile traffic Fixed traffic

minutes, billion

6 000 5 000 4 000 3 000 2 000 1 000

Source: Nokia

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 200 3

2007 e

Enterprise Services
Carriers Corporates

Enterprise Mobility Evolution

From Mobile Voice to Full Mobilization

g in s ea r nc I

y lit i ab ap C

Business Capability Enablement

Mobile Business Applications Mobile Corporate Data Access

Application Extensions

Business forms, data push, query tools, work flow mgmt Business data push, database query tools, report viewing

Mobile Intranet Access

Mobile Office Enablement

Mobile Collaboration Mobile Email

Mobile Voice

Business forms, rich document viewing, single sign on Rich call, attachments, push functionality, business & Fixed line personal replacement, 3G, Voice over IP over WLAN

Enterprise Services
Carriers Corporates

Customer Adoption

Enterprise Services
Carriers Corporates

Enterprise Wireless Email Market

Source : An Industry Analyst report by THE RADICATI GROUP INC

Enterprise Services
Carriers Corporates

Wireless Email Demographic by Job Function

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

22 22

22 22

22 22

22 22

22 22

Executives Mobile Sales force Others

Source Enterprise Services : An Industry Analyst report by THE RADICATI GROUP INC

Upper-Middle Mgt Customer/Client Service

Carriers Corporates

Trends Affecting Mobility in the Enterprise

Enterprises are implementing mobile solutions to realize benefits in terms of enhancing productivity Depending on region, spending on mobile projects will grow up to 20% by mid-2008. Voice continues to be an important application Enterprises view email as a key application to mobilize in the short term Security remains top 3 CIO priority Investment approach remains conservative and careful

Drive mobile productivity Leverage current infrastructure

Enterprise Services
Carriers Corporates

Changing solutions

Mobile data
BlackBerry is the leading wireless push mail solution

Keeps mobile professionals connected to people, data and resources that drive their day Proven platform - Secure - Access to full suite of business applications

Enterprise Services
Carriers Corporates

Wide customer options

BlackBerry 8700g BlackBerry 7730

BlackBerry 7290 BlackBerry 7230 BlackBerry 7100g

BlackBerry 6230

BlackBerry 7130g

Enterprise Services
Carriers Corporates

Devices are getting converged

Thinner than a Razr, Shorter than a Slvr and lighter than both (only 89 grams) Fastest processor (312Mhz Intel StrongArm) Most Innovative user interface Smallest QWERTY keyboardSureType Brighter, higher resolution new generation display Mega Pixel camera, SD memory, multimedia and speaker phone and its a BlackBerry !!
ID subject to change

Enterprise Services
Carriers Corporates

Typical Push Mail Architecture

Mail Server

Workstations

) (s tp Ht

Internet

BES With MDS Firewall

BlackBerry Infrastructure

Handheld Base Station

Application Servers

HTTP(S) access to application servers

End-to-end encryption and push/pull capability for ALL data

Enterprise Services
Carriers Corporates

Security
End-to-end Triple DES or AES encryption between handheld and BES

Encryption keys can be changed regularly Handheld password Disable PIN-to-PIN Wipe handheld remotely No storage of data

Enterprise Services
Carriers Corporates

Internet Services personal push mail

Push Email Web user interface Blackberry email address Integration of upto 10 email accounts Mail Box limit of 25 MB.

Enterprise Services
Carriers Corporates

Device agnostic options

Nokia 9500 Communicator

Nokia 9300 & i smartphone

Nokia E 61

Sony Ericsson P 910i

Enterprise Services
Carriers Corporates

Sony Ericsson M 600i

Sony Ericsson P 990i

Return On Investment
Ipsos-Reid Blackberry ROI Study Immediacy Proactive push of information to mobile professional.

Productivity Users gained an average of 54 Minutes a day.

Direct Savings Reduced cost of field computing infrastructure- VPN, remote access, laptop support

Enterprise Services
Carriers Corporates

Benefits For Mobile Professionals

Save Time - No more dialling-in to check time sensitive information at the end of the day - Deal with your business when and where its convenient for you Enhance Productivity - Stay on top of the information that drives your day and communicate effectively when youre on the go - Quickly share information via email, phone or SMS Improve Responsiveness - Immediately respond to important messages or events - Convey information quickly and discreetly

Enterprise Services
Carriers Corporates

Windows Mobile
The Microsoft experience
Familiar Start Windows screenNO learning curve Integration with Microsoft Office, solutions

Provides customer choice

Variety of Form factors Availability on a variety of devices, presently through HP and I-mate in India.

Supports Line of Business Applications

Horizontal Solutions - SFA, CRM Vertical Applications ( Healthcare, Hospitality, Retail)

Enterprise Services
Carriers Corporates

Microsoft Architecture
No New Infrastructure Required

Microsoft Solution
Microsoft Exchange Servers Internet Corporate Firewall Wireless Networks Many Devices

Corporate Application Servers

Enterprise Services
Carriers Corporates

i-mate models
I-Mate JAMin

I-Mate SmartFlip

I-Mate JASJAR

Enterprise Services
Carriers Corporates

HP models

HP iPAQ rw6818

HP iPAQ rw6828

HP iPAQ hw6960

Enterprise Services
Carriers Corporates

Beyond Email.

Why extend applications wirelessly?

Boost productivity, improve efficiency, lower costs & have access to information regardless of time or location.
Sales Executives has real time access to existing CRM Field Staff fills out a form that updates backend systems in real-time Jobs pushed out to field technicians. They update forms that used to be paper based IT staff manage their AD & manages tickets on the fly Access to stock live market data Business Manager has access to reports in existing BI system

Manager Approves existing workflow process from their device

Enterprise Services
Carriers Corporates

Applications beyond Email.

Business & Professional / Productivity tools Entertainment Personalize Applications Instant Messengers Enterprise Applications

Enterprise Services
Carriers Corporates

Business & Professional / Productivity tools

Get ahead of the competition with great software applications that are useful for your business.

Enterprise Services
Carriers Corporates

Entertainment
Looking for a little diversion to keep you amused and entertained during dull times or long flights? Check out some of the entertainment applications that will keep your thumbs busy and your mind occupied.

Enterprise Services
Carriers Corporates

Personalize Applications

Enterprise Services
Carriers Corporates

Instant Messenger
Popular messengers like : Yahoo Chat Google Talk Etc

Enterprise Services
Carriers Corporates

Enterprise Applications
Sales force & Field service automation Network & systems management Integration with SAP Out of the box applications Application development

Enterprise Services
Carriers Corporates

Beyond Email - Mobilize Your Field Service and Sales Force

Mobile Sales Force and Field Service Automation Key Features and Opportunities:
- Remote Account Management and Order Entry - Alert-Based Opportunity and Job Management - Real-Time Reporting (Opportunities, Dashboards) - Data Capture

Enterprise Services
Carriers Corporates

Integrates with SAP

A seamless integration with SAP.

Enterprise Services
Carriers Corporates

OUT OF THE BOX3rd party applications

Inbuilt Inbuilt Inbuilt Inbuilt Camera Touch Screen GPS Barcode Scanner

Present PowerPoint off your BlackBerry!

Plug-and-present simplicity Displays slide attributes including animation and transition effects Uses BlackBerry handheld as a remote control Shows multiple live display modes on BlackBerry handheld

Send it to a Bluetooth Printer!

Print emails, calendar entries, memos, tasks, contacts Print email attachments in original format Send to a Fax Print-To-Screen
Enterprise Services
Carriers Corporates

Links to some 3rd party applications

Blue Tooth Printer Create/Edit MS office www.dynoplex.com Administer computer remotely www.idokorro.com Make PowerPoint presentations www.impatica.com SFA solutions www.salesforce.com www.ipcprint.com

Enterprise Services
Carriers Corporates

Thank you
rajiv.sehgal@airtel.in

Enterprise Services
Carriers Corporates