Company

ITCs hotel division was launched on October 18, 1975, with the opening of its first hotel - Chola Sheraton in Chennai. Brands:
Hotels:
Hotels ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage Category Luxury Upper Upscale Upscale mid-scale Heritage Positioning Mansions of Luxury Passion for Quality Promise of True Value Unique Experiences

Restauratns:
Bukhara, Peshawari, Dakshin, Dum Pukht, Kebab and curries, Pan Asian and Westview.

Kaya Kalp Spa.

ITC has 105 properties in 90 cities. ITC Morya was the first hotel to in world to receive LEED platinum rating. The WelcomHeritage brand is Indias most successful and largest chain of heritage hotels with 53 operating properties, spread across 18 States in India.

Financials
Company has seen robust growth of 18% and 23% in revenues and Pre-Tax Profit in despite of declining trend.
External segment Sale Internal Segment Sale Total 1067.98 9.41 1077.39 Pre-Tax 2011 Pre-Tax 2010 266.56 216.64

External segment Sale Internal Segment Sale Total 904.92 5.89 910.81

Their Assets has been increased by 10% where as liabilities are increased by 3%. It has maintained its leadership position in terms of its operating efficiency with a PBDIT to Net Revenues ratio of 36%.

Economic Environment
Foreign arrivals into India: 5.8 million appx. Vs. 55.7 million in China, the two nations were on par 2 decades ago Today, Beijing alone has as many hotel rooms as the whole of India Indias luxury rooms availability lower than even smaller East Asian countries Huge potential driven by Indias diversity and rapid economic growth. Current supply appx. 140,000 rooms of which 5 Star category accounts for appx. 25% India needs an additional 50,000 rooms in the next 2/3 years to service projected tourist arrivals

Competitors
Sales Turnover in crores Profit before tax in crores
Hotel Leela Mar '11, Mahindra 56.6 Holiday Mar '11, 149.29

Mahindra Holiday Mar '11, 487.13

Hotel Leela Mar '11, 526.2

ITC Hotels Mar '11, 1077.39

ITC Hotels Mar '11, 266.56

Indian Hotels Mar '11, 1673.5

EIH Mar '11, 968.6

Indian Hotels Mar '11, 217.62

EIH Mar '11, 83.11

ITC Hotels Mar '11 Indian Hotels Mar '11 Hotel Leela Mar '11

EIH Mar '11 Mahindra Holida Mar '11

ITC Hotels Mar '11 Indian Hotels Mar '11 Hotel Leela Mar '11

EIH Mar '11 Mahindra Holida Mar '11

Customers
Tourists: Domestic, International Upper Class Medium Class Business Class. Wedding, Events or Other Occasions.

Thank You