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SBI GOING RURAL

NAME INDERPAL SINGH CHADHA REMYA THOMAS ROLL No. 07 56

ABOUT SBI
Origin: The Bank of Calcutta 2 June 1806 Fortune 500 list Branches: 10000 own & 5100 associates ATM centres: 21000+ 4 National level Apex Training colleges & 54 Learning Centres

BANKING & NON - BANKING SUBSIDIARIES


Associate Banks 5 Foreign Offices 82 (32 countries) Subsidiaries in India 7 Joint Ventures 2

REGIONAL RURAL BANKS


Purpose : Develop the overall rural economy
17 RRBs which operate in 124 districts of 17 States with a network of 2,651 branches Eg: Chhattisgarh Gramin Bank, Madhya Bharath Gramin Bank Deposits & Advances @ Rs.19,894 Cr and Rs.12,151 Cr resp. Profit @ Rs.331.08 Cr (09-10)

PRODUCTS
Agricultural Gold Loans : 70% value of the gold pledged
Purpose : liquidity in a hassle free manner Repayment : in 3 years

Working Capital & Loans Repayable upto 3 yrs :


S No.
1. 2. 3.

LIMIT
Upto Rs 3 lacs * * Rs 3 lacs- upto Rs 5 lacs Rs 5 lacs - < Rs 25 lacs

SPREAD (BASERATE + )
2.75 4.00 5.00

EFFECTIVE RATE
12.25 13.50 14.50

SBI Tiny no frills account


- No need of KYC documents - Can be opened with Zero Balance

Grameen Shakti Life Insurance product


- Cover Rs 5000-50,000 - Annual Premium Rs 60-601 - Provision for refund (50% in 5yrs, 100% in 10 yrs)

SBI Chhota SIP


- Invest as low as Rs 100 monthly in capital markets

Kisan Credit Card


- To meet short term credit need of farmers - Can be used at ATM s

SME SEGMENT
Artisan Credit Card
Size of credit limit
Upto Rs 50,000 Over Rs 50,000

Interest rate
Base Rate + 2.50% Base Rate + 3.50%

Rice Mill Plus


Facility
Working Capital Loan & Term Loan (Based on Credit Risk Assessment Model)

Interest Rate for period upto 3 years


Ranging from Base Rate+ 2.25% to Base Rate + 4.25%

General Purpose Term Loan for SSI SME Credit Card

MICRO FINANCE
Micro Finance SHG Movement
138 lac poor people - 85% SHGs - women SHGs - 31% market share Deep Roots in SBI A Mission

- 12,16,891 Savings Bank account of SHGs benefitting

INNOVATIONS & INITIATIVES TO MAKE SHG A SUCCESS


Sensitisation of staff Special training programmes in SHGs Sahayog Niwas SBI Life Shakti Appreciation by Government BC / BF

KEY COMPONENTS OF DISTRIBUTION STRATEGY




Technology
    

Partnerships


Biometric devices Broadband GPRS enabled mobile phone RFID cards Leverage Technology to reduce cost

Business Correspondent



India Post
NGOs (Zero Mass Foundation, Sahyog etc)

Kiosk installation& maintenance




Drishtee & Oxigen AISECT, Geosansar NREGA disbursement

Mobile Vans, Bikes




 Business Correspondent (BC) & Facilitators (BF)


   Local Agents to conduct Banking business NGO, MFI, Co-op societies, Post office, retd. Gov employees Kirana/fair prices shop owners, PCO operator, retired teacher etc

State Government


DISTRIBUTION CHANNELS


Customer Service Points (CSP) / Banking Outpost




BC sitting with a biometric reader and a laptop/phone Using his Tiny Smart Card a consumer can carry out the financial transaction

Kiosk Banking Center




Web-enabled; allows cash withdrawal & deposit

Mobile Banking service




Mobile Vans fitted with ATM and a kiosk Full day in one Village

DISTRIBUTION CHANNELS


Bank on Bike


BF with laptop and Data card 3 villages in a day for 2 hours each

Mobile phone banking




Partnered with Airtel to offer banking services thorough mobile phones

Consumer Service Centers (CSC)

VARIOUS PROMOTIONAL METHODS

Customer Service Point use of local language

Special scheme for Orrisa state during festivals

Promotions in HINDI

Highlighting the opening of a new branch

Future Plans Financial Inclusion


Target: To cover 100,000 villages & credit link 2 million SHGs up to March 2013

THANK YOU