BUILD UP TO MALE CHARACTER/ARTIST, FEMALE CHARACTER AND ANY OTHER PROPS

NEEDED

MALE CHARACTER INSPIRATION

Our male character is inspired By Akon. Akon is a diverse Hip Pop artist. He portrays both looks, gangster look and formal look, very well and has done very meaningful songs such as; 'Oh Africa.' As Akon has done such meaningful songs it is necessary for him to keep is his origins and original look, however, also have a formal and decent look. Our character will have both a formal look and a gangster look as well. Therefore, our character will follow the conventions of Hip pop also.

MALE ARTIST INSPIRATION

Our male character will be the male artist and its necessary for their to be a distinguish in clothing between both the roles Our male Artist is inspired by the main character in Step Up. He is good looking appealing and has a sense of masculinity within him. He stand out from the crowd in a good way. The male character will also follow the conventions of Hip Pop. However, he will wear casual clothing but different from everyone else. Our male Artist will be shown in chorus mainly and he will be wearing casual clothing's in casual settings.

FEMALE CHARACTER
The female character must be glamorous and different. I have looked at couple of stars and have analysed the film Honey when Jessica walks in to the club, her dress sense is different to other girls. She s not wearing typical girly clothes. However, she is still attractive and based on what Jessica Alba wore, our main character will be an inspiration of her in the film Honey.

CONCLUSION ON CHARACTERS
Female Character- Glamorous but different. Ages between 20-25. Male (rapper artist)- Formal and follows conventions of Hip Pop. Our male artist must look between ages of 25-30. Therefore, it's vital that our rapper has a light beard to show his masculinity. Male character- Smart, Handsome and different from everyone else in the club, possibly wearing a suit.

BIOGRAPHY OF FEMALE CHARACTER

Name: Monique Burke Age: 22 Date of birth: 02/01/1990 Place of birth: Chiswick Profession: Model, Actor, Make up artist and Businesswomen Other information: Monique had signed a 2 year modelling contract for numerous shows around the world with Gok Van. She made a break through in the film industry after winning Britain s next top model in 2010. Education: Monique did A level: Sociology, Media and Maths. She attained A s in all her subjects. She further went on to do a Computer science s at University of Southampton. Personality: Monique is known to be a funny, bubbly and innocent girl who was brought up in a small town called Marlow. After her birth in Middlesex hospital her parents moved houses to Marlow. The media have always shown Monique had a kind, helpful and decent girl. Analysis: This is why she s perfect for out music video, as our artist is against the conventional features of Hip-Hop music video s; especially the portrayal of women in a sexual manner.

PRESS PHOTOS

Monique at Gok Van s birthday party

BIOGRAPHY OF MALE CHARACTER AND ARTIST

Name: Kairo Noise Age: 25 Date of Birth: 15/11/87 Place of Birth: Born and brought up in Kingston Upon Thames, London Profession: British singer, song writer and record producer Early February 2009 Patrick signed Kairo and Kairo s debut single released called Forever and after, it topped the charts in USA, UK and European countries. His First album On my own became very successful all over the world. Education: A levels at The Heathland School Attained A in Maths, B in Physics and A in Media. Left school in 2004, and did computer engineering at Imperial college, dropped out in 2009 pursue career in singing. Personality: Kairo is a happy and joyful person with great star persona. He also does a lot of charitable work. Brought up listening to Akon, Jay Sean, Shane Ward and Dr Dre. Analysis: Fazer will be playing the male character and main artist in our music video as he has the qualities of a gentlemen at the same time have his inner touch to Hip-Hop music as well.

PRESS PHOTOS

Kairo at a press conference

BIOGRAPHY OF PATRICK GOONS- THE MAN BEHIND KAIRO NOISE PRESS PHOTOS
Patrick Goons Born on 15th August, 1983 British song writer, Record producer and entrepreneur Attended Tiffin s School till the age of 16 Solo album, Filthy Animal, released under CJ records. This led him to be best-selling British performing artist of 2005. In 2007 he left CJ records and made his own Label called Rallies entertainment, under which he released his solo album Criminal . This album was a hit worldwide. Patrick signed Kairo Noise to his record label in 2010. Born and brought up in Kingston Upon Thames, London Inspired by Eminem. Joined advertising firm in London as apprentice. Became a singer in 2004. Patrick Goons will not be featuring in our music video but he is a important figure in success of Kairo Noise

Patrick at Marriot Hotel before attending a party

CLOTHING OF MALE ARTIST

Our male artist will wear a black hooded jacket. The reason why we have chosen these kind of jackets is because it shows the masculinity of the artist and allows it to look big in size.

Dark blue jeans

This grey cardigan is casual and smart at the same time. This shows that my Artist can carry out both styles, formal and informal, easily.

The trainers are casual and branded. The new era cap are conventional features of Hip Hop male artists.

CLOTHING OF MALE CHARACTER

Our male character will wear a light grey suit and a black tie. The light grey suit will stand out in the bar and the contrast between a light grey suit and a black tie makes the suit stand out better. The shoes we had chosen were dark black with laces, these kind of shoes are very expensive and are worn in formal places.

CLOTHING OF FEMALE CHARACTER

My female character will be wearing black jeans as it compliments the male character and allows the dress/long top to stand out.

This dress is very classy and simple. It portrays the nature of the character in my music video. She is simple yet classy. The reason to why we have chosen a yellow colour is because the song is called sunshine. Through lyrics analysis we figured out that the female character is the sunshine and therefore, we decided that by her wearing a yellow top it ll allow the audience to emphasise with the artist and gain a better understanding of the message the artist is trying to convey.

My female character will be wearing a black blazer to make her look formal and stylish.

FEMALE ACCESSORIES AND FOOTWEAR

As a group we decided that the female character will have curly big hair.

This is the jewellery our character will wear.

Black heels to give a good posture.

ANALYSIS ON FEMALE CHARACTER CLOTHING

Feminism- is the theory of the political, economic, and social equality of the sexes. Based on this theory and the views of the actual artist of the song Sunshine, we felt that it is not fair that female characters are shown as sex symbols in Hip Hop music videos. Therefore, we have decided to give the female character the upmost respect an honour by the male character, we will be conveying this by gestures shown by the male to the female. Also by the clothing our female character will be wearing.

MEETING THE NEEDS OF OUR AUDIENCE

We will meet the requirements of our audience by, making sure that the Hip Hop conventional features of settings and locations are kept the same, for example we will using; graffiti area, bridge, basketball court, bar and expensive car. However, we are not including or promoting any crime, violence or gender discrimination in our music video. As we feel that the original artist of this song, Lupe Fiasco, was against vulgarity and anti-authority behaviour being shown in Hip Hop music videos.