Making And Marketing Strategy Of Tokur

(dates of tomato/tomat kurma)

By RIMA DWI RUMANTI

One of the goal of SMK curriculums is make a way to the students for care about their future by life skills and competence with more sensitive to the opportunity of their environment so they can make small enterprise by their own
In my neighbourhood a lot of tomato can be use to be ones of variant foods , so thats is my opportinity to Help my familiy wellfare

The Goals Mission

Make a small enterprise with students capability . Make a job opportunity to help the government. Practice the knowledge with do something Be Inspire the others student to empowering their creativity Get economic benefit to increase family prosperity

Methods
Theory study in marketing strategy Benefits of this step is to reduce failure in business practice by looking success full story of businessman expert. Market observation This step to get market information what people want and needs. Business Analyzed This step is to make sure that we don t get bad business and waste the market information

Materials of Tokur
1. materials fresh tomato 2 kg raw sugar kg javanese sugar kg Kapur sirih 400 gram (+4 sponfull) water

Process of production
Pick up tomato as similar size. Cut in to four pieces than get out for the seeds after that clean in to water. Fill the tomato in to kapur sirih water let them go for one night. Fill sugar in to the pan and get on the fire. Mix tomato to the sugar boilling water. Bring it to direct sun light for three days. Tokur is ready to packing.

Cost of Production.
TOMAT GULA PASIR KAPUR SIRIH PEWARNA = = = = Rp3.000 Rp1.000 Rp1.000 Rp1.000 x 2 kg = x 4 ons = x 1 bks = x 1 bks = Rp Rp Rp Rp 6.000 4.000 1.000 1.000

Rp

12.000

Plastik Label

= Rp 200 = Rp 250

x x

10 10

= =

Rp Rp

2.000 2.500

Brosur

= Rp 120 x 500 lb =

Rp

60,000

Cost : Rp 76.500

Profit
Total selling total cost production Total selling 10 Pcs @ Rp. 15000,- = Rp. 150.000,Total Cost Production = Rp. 76.500,Rp 150.000 76.500 = Rp 73.500,-

Marketing Strategy
Product strategy make superior product hygienic. Lower price cause take a thin margin from the cost so from lower profit the targets is volume of selling with assumption we get a active cash flow Distribution by the selling-in with outlet and make them alliance strategic giving them discount policy make them playing double roles for us ones as agent of selling and for the agent of promotion at the other side.

Promotion
Doing promotion by giving the store brochure and promotion by word of mouth or media getok tular in javanese language. Giving product sample for the store

Conclusion
One of the goal of SMK curriculum is make a way to the students for care about their future by life skills and competence with more sensitive to the opportunity of their environment so they can make small enterprise by their own by the knowledge well a small thing like food can be role as professional by any one although as student capability, support and the government attention and people needed for harmony of marketing theory which can get direction job for the entrepreneurship

Thank you very much

See you next time