THE LEADING SOLUTIONS
Introduction
The Leading Solutions is the one stop solution provider for all your financial
needs. Our objective is to serve the customers with the best solution for
directing their finances in the most profitable direction.
Training phase
A)In the training we have got to learn about the calculation of the
salary slips as per a specific format.
S.NO Earnings contributions/deductions
1 Basic pay Employee PF
2 HRA Insurance
3 DA Income tax
4 Other allowances Unpaid leaves/loss of pay
5 Reimbursement(if any)
6 incentives/commisions/bonuses(if any)
TOTAL= Gross deductions/loss of pay
Gross earning-gross deductions=Net earnings or salaries in hand
B)In the training phase also we have learnt about the financial
sectors in India:-
1)Share market
2)Mutual funds
3)Provident fund
4)Gold
5)Post office
6)Banks
7)Insurance
8)Real estate
C)Moreover we have learnt about the provisions of income tax act
and studied about the direct and indirect taxes.
Direct tax-income tax, property tax, wealth tax, corporate tax
Types of GST
a)CGST
b)SGST
C)IGST
In the taxation sessions we have also learnt about the
various types of income such as income from salary, income
from house property, income from other souces,income
from capital gains,income from business and profession.
MARKETING BASICS
Market Research: Market research involves gathering and analyzing data
to understand consumer behavior, preferences, and market trends.
Marketing Strategies: Different marketing strategies include digital
marketing, content marketing, social media marketing, etc.
Branding: Branding is essential for creating a distinct identity in the
market and building customer loyalty.
Campaign Planning: Planning marketing campaigns involves setting
objectives, identifying target audiences, budgeting, and timeline
management.
Marketing Analytics: Marketing analytics helps in measuring the
effectiveness of marketing efforts through key performance indicators
(KPIs) and data analysis tools.
Finance Basics
Financial Statements: Financial statements include balance sheets, income statements, and
cash flow statements, providing insights into a company's financial health.
Financial Analysis: Financial analysis techniques help in evaluating company performance,
profitability, and liquidity.
Budgeting and Forecasting: Budgeting is crucial for financial planning, and forecasting helps
predict future financial performance.
Investment Analysis: Investment analysis involves assessing investment opportunities and
managing risks.
Financial Modeling: Financial modeling helps in analyzing and forecasting financial
performance using mathematical models.
TASKS
As a marketing and finance intern during the training phase I
received some tasks of making salary slips on the excel sheets
and making presentations on various topics.
Tasks details during training
1)Sample excel report
https://docs.google.com/spreadsheets/d/
1S2kgM1PpRM4N7F8Wb8OXgu4M1d-NEwyn/edit?
usp=sharing&ouid=117577762934428207409&rtpof=true&sd=tru
e
2)PPT
https://docs.google.com/presentation/d/
1IgyoSKa35t9kQ5H-EqpM3tBec_XcWmoO/edit#slide=id.p5
Marketing profile
There is a specific portfolio of the company that deals in three
plans:-
a)Term category plans
b)ULIP Category plans
c)Traditional category plans
Basically, in the marketing profile we were supposed to focus on
the BOB plans as in Bank of Baroda there are various types of
plans.
Bank of Baroda is the second largest bank of India and the
portfolio in which this company delas with are available in Dena
bank, Andra bank,Vijya bank and long with union bank of India.
Calculation of the maturity amount
Year Premium FD LIC OUR PORTFOLIO LIFE COVER
1 100000 106000 104000 108000 1000000
2 100000 218360 212160 224640 1000000
3 100000 337461.6 324646.4 350611.2 1000000
4 100000 463709.296 441632.256 486660.096 1000000
5 100000 597531.8538 563297.5462 633592.9037 1000000
6 100000 739383.765 689829.4481 792280.336 1000000
7 100000 889746.7909 821422.626 963662.7629 1000000
8 100000 1049131.598 958279.5311 1148755.784 1000000
9 100000 1218079.494 1100610.712 1348656.247 1000000
10 100000 1397164.264 1248635.141 1564548.746 1000000
11 100000 1586994.12 1402580.546 1797712.646 1000000
12 100000 1788213.767 1562683.768 2049529.658 1000000
13 100000 2001506.593 1729191.119 2321492.03 1000000
14 100000 2227596.988 1902358.764 2615211.393 1000000
15 100000 2467252.808 2082453.114 2932428.304 1000000
This excel sheet is based on the calculation of maturity
amount according to the investment of Rs 100000 per
annum
Moreover in the marketing profile we have came learn about the
amount of return that a portfolio has for the investors, no. of years of
maturity,benefits,cashbacks,etc
In this profile we were supposed to market the product to our
family,friends,relatives.
Also in the marketing there were many was the contest named “Pre
early bird". In this contest we were supposed to generate the
maximum revenue of the company’s by selling its products.
In this profile the company mainly targeted two plans:-
a)Bank of Baroda India first Mahadevan plus plan.
b)Bank of Baroda India first life guaranteed benefit product.
There are the three categories under this product:-
a)child category
b)Youngsters category
c)Retirement category
In the child category plan the premium paying term and paying term is 15 years.
And the amount that is invested in this portfolio id 1 lakh per annum.
Expectations of parents with child category
a)Education of the child
b)Higher education of the child
c)Marriage planning
d)Business planning
Retirement category
The retirement category receive the most benefits from the India First Maha Jeevan
Plan.
USP of the product:-Anyone can invest above 18+age.
Options available under this category
1)Final maturity-35,00,000 approx. in total (29,32,460+6 lakh bonus)
2)Take money and exit
3)Retain the money after maturity of 15 years and get a pension amount of
RS.23500 immediately after the month borrowed the entire money till maturity
from bank.
The 23500 pm pension plan is covered under the portfolio with a annual investment
of 1lakh per annum.
Finance Profile
Importance of finance profile in a company:
Practical Application: It allows you to apply theoretical knowledge gained from coursework to
real-world scenarios. This hands-on experience is invaluable for understanding finance concepts in
action.
Skill Development: Interning in finance helps develop essential skills such as financial analysis,
budgeting, forecasting, and risk management. These skills are highly transferable and sought after
in various industries.
Networking Opportunities: Internships often provide opportunities to network with professionals
in the finance industry. Building relationships with mentors and colleagues can open doors for
future career opportunities.
Resume Enhancement: Having a finance internship on your resume demonstrates to future
employers your commitment to the field and your ability to apply financial principles in a practical
setting.
Tasks
In the finance profile I was allotted the following tasks:-
1) Fundamental and Ratio analysis of IFL and HDFC Life Insurance or SBI
Life Insurance.
2) Highlighting an insurance sector in India with last policies and
amendments
3) Market research on a project title.
ACHIEVEMENTS
1.Practical Experience
Hands-On Skills: Gaining practical skills by working on real-world projects, such as creating marketing
campaigns, financial analysis, or budgeting.
2. Industry Insight
Market Understanding: Developing an understanding of market trends, consumer behavior, and
competitive analysis.
3. Professional Development
Networking: Building a network of professional contacts in the industry, including mentors, colleagues,
and industry experts.
4. Academic and Career Advancement
Academic Credit: Earning credits towards your degree, if the internship is part of an academic program.
LIMITATIONS
1. Scope of Work
Routine Tasks: Sometimes, interns might be assigned routine or administrative tasks that do not
fully utilize their skills or knowledge.
Limited Responsibility:
Interns may not always be given significant responsibilities or be involved in high-stakes projects.
2. Learning Curve
Initial Training: The initial period might be focused on learning and adaptation, which can limit the
time spent on substantive work.
Steep Learning Curve: Complex tasks may require a steep learning curve, which can be
challenging without adequate support.
3. Company-Specific Limitations
Resource Constraints: Smaller companies might not have the resources to provide comprehensive
training and development opportunities.
Mentorship Availability: The quality of mentorship can vary significantly depending on the
company and the availability of experienced professionals.
Conclusion
A marketing and finance internship can be highly
beneficial in providing practical experience, industry
insights, and professional development opportunities.
However, it is important to recognize that the scope of
work, learning curve, company-specific limitations, and
integration challenges can pose significant limitations.
Maximizing the benefits of an internship often requires
proactive engagement, seeking out additional learning
opportunities, and leveraging the experience to build a
strong foundation for future career growth.
