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Vo d a f o n e i t s e l f wa s f o r m e d i n 1 9 8 2 a n d wa s l a u n c h e d o n 1 J a n u a r y 1 9 8 5 . Vo d a f o n e n a m e b e i n g d e r i v e d f r o m the firm's goal of establishing a voice and data services over cellular t e l e c o m m u n i c a t i o n n e t wo r k s . H e n c e VO represents voice and DA s ym b o l i z e s d a t a .

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I n 1 9 9 7 Vo d a f o n e i n t r o d u c e d i t s n e w corporate Speech mark logo. Speech mark depicts start of conversation. This represents a quotation mark wi t h i n a c i r c l e , s u g g e s t i n g conversation.

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Vodafone entered India in December 2005 Successfully rebranded 'Hutch' as 'Vodafone in 2007. Rebranding included Change is good... Baseline - Hutch is now Vodafone.

Pink is now red as Hutch is Vodafone in India from September 21, 2007, officially announced in Mumbai.

Pug taken over from Hutch, was the lucky charm for Vodafone. IPL 2008 had Vodafone going in Pug for its Happy to Help service. Earlier Campaigns : Happy to help, Friend circle, Cheaper SMS.

Advertisement characters promoted by Vodafone during the India Premier League Season 2 (IPL). Campaign to communicate the VAS offered by the company. The ads were created by Ogilvy & Mather, an agency under Executive Creative Director, Rajiv Rao, South Asia.

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Prakash Verma of Nirvana Films. Filmed in South Africa with local crew. Movement, Talk, Gestures, Emotions, Costume designs and artwork.

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2 designs were considered Fat potato head Slim Version with bigger face Egg head version finalized Characterization: Leads simple lives, emotes like humans. Talk rubbish. Simple, Silly, Funny, Adorable. Hearty Laughs.

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Animations 10-15 times costlier than real people. Zoozoos had low cost costumes. Speedy Schedules. 30 advertisements cost only Rs 3 Crores. 20-30 sec long.

Campaign penetrated both in the media as well as in social networking sites. Representation of a common man depicted as a cartoon character ZOOZOO. Wide media coverage, more precisely through video. Easy and cheap moving picture leading to low production cost. No celebrity endorser - No associated risks and costs.

Difficulty in understanding faced by rural population.

Targeted customers who would use VAS services. Different kinds of VAS services were offered for different kinds of customers Urban customers were more in focus.

About 30 different TVCs for VAS including Cricket alerts, beauty alerts, phone backup, Chota Credit, etc. 20-30 seconds ads with the message about the VAS.

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Magic Box Stock Alerts International Roaming Bhakti Saagar Dating Tips Voice SMS Fashion Tips Recharge Anywhere Ringtone Group SMS Call Divert

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Background Music Exam Results Beauty Tips Phone Backup IPL commentary Cricket Alerts IPL contests Chotta Credit Maps Live Live Games Musical greetings

Zoozoos dominating social networking sites ` Created Strong Association ` Wallpapers, ringtones, videos, contests, pictures, stories etc of Zoozoos. ` Videos had 3million hits in 3 weeks. ` Most watched video. ` Most watched brand in breaks.
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` AIRTEL &
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IDEA are biggest competitors.

Airtel launched My Airtel My Offer with Madhavan and Vidya Balan. Idea launched Walk when you talk with Abhishek Bachan.

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Low cost ads can make good impact. Concept is important Expensive Brand Ambassadors could be avoided. Ads more relate to common man Most Importantly Keep it simple