ART
APPRECIATION
PRINCIPLES OF DESIGN
PREPARED BY: MR. JEREMIAS A. CENIZAL
What are Art Principles?
-Principlesare guidelines or rules that
describe how artists use the elements to
create a cohesive and visually appealing
artwork. They help to organize the elements
effectively and convey the artist's message.
What is its difference from
Elements of Arts?
-Elements are the basic building blocks
used to create artwork. They are the
components artists use to construct their
pieces.
Rhythm is Rhythm in Art
about creating TThe visual tempo or beat created through repetition
a sense of and variation of elements, which can guide the viewer’s
movement eye and create a sense of movement.
through reated through repetition
repetition of
elements. It’s and variation of elements,
similar to a which can guide the viewer’s
musical beat
and helps eye and create a sense of
make the movement.
artwork feel
dynamic and
alive.
Emphasis: Creating
Emphasis
highlights a a Focal Point
particular The focal point or area that stands out
part of the most in an artwork. It draws the
artwork. It viewer’s attention to important parts.
can be This is when one part of artwork is
achieved dominant over the others
through
contrast,
color, or size.
Emphasis by Size – Changes and hierarchy of size
based on relevance of idea, text and/or design.
Kinds Emphasis by Shape – Using shape and movement
as a tool for visual emphasis.
of Emphasis by Placement – Using placement of the
element(s) to break patterns/visual movement with
Emphas the goal of optimal visual emphasis.
Emphasis by Isolation – With the creative use of
is in Art isolation of opposing/contrasting or even similar
elements and white space, visual emphasis is
and achieved.
Emphasis by Changes in Value – By giving visual
Design weight to elements in focus through changes in
value, emphasis is achieved. Contrast, color theory
and value play a major role in this visual emphasis
strategy.
Emphasis by Direction – Using changes and the
creative directing of the eyes through movement
and other vector elements, visual emphasis can be
Types of balance: Balance: Visual
1. Symmetrical –
when objects in the
artwork are balanced
Equilibrium
evenly The distribution of visual weight
2. Asymmetrical- in a piece to create a sense of
when objects in the
artwork are balanced equilibrium.
unevenly
3. Radial. – when
objects in the artwork
are balanced in a
circular manner
Unity creates Unity: The Sense of
a feeling that
all
components
Oneness
of the artwork
The harmony of all elements in an
belong artwork, ensuring that everything
together. works together to create a
It can be cohesive whole.
achieved
through color,
style, or
theme.
Movement Movement: Dynamic
guides the
viewer's eye Art
through the The way elements lead the viewer’s
artwork. eye through the artwork, creating a
It can be sense of action or flow.
literal
movement or
the illusion of
motion
Harmony is Harmony: Visual
achieved
when Synergy
elements in Creates unity by stressing
an artwork similarities of separated but
complement related parts of an artwork
each other.
It often
involves
similar colors
or patterns.
Variety Variety: Spice in Art
introduces Concerned with difference or
difference contrast of elements between
and contrast shapes, size and color
in an
artwork.
It can
prevent
monotony
and add
interest.
Contrast is
used to draw
Contrast:
attention to Highlighting
specific
areas. Differences
It can be Technique used in creating a focal point
through
color,
texture, or
shape.
Use Pattern
repetition The repetition of elements to create
to create a cohesive design or rhythm within
patterns the artwork.
and
establish
rhythm.
Experiment
with
alternating
colors or
Proportion
The relative size and scale of
elements within the artwork,
affecting how realistic or stylized
the piece appears.
