BRM ASSIGNMENT

A presentation by Group - 4

PROBLEM
Will Having a Barber shop at IIM-A campus add to the convenience of students, faculty members, staff and their families staying inside the campus ?

HYPOTHESIS
The services of an in-campus barber shop/ salon is an essential grooming/ hygiene/ feel good factor for the inhabitants of IIM-A

RESEARCH DESIGN
Independent Variable : Location of barber shop Dependent Variable : - Convenience - Economy of time - Economy of cost

MEASUREMENT
The Group utilized library and internet to determine if any previous study was carried out on the subject The Group could not locate any previous study or research on the subject of having a barber shop in an educational institute The search results on the internet revealed the existence of facility at only few educational institutes

Existing Barber Shop facilities in Educational Institutes taken from Internet

Campus Unisex Hair Salon

The Campus Unisex offers mens and womens hairstyles to students, faculty and staff

Wollongong Campus Hair Salon (Campus Hairdresser)

DATA COLLECTION
Towards collection of data for research, a survey questionnaire was compiled and floated to IIM A community to gauge their response The questionnaire had 10 questions to cover the following objectives : Grooming/ Hygiene and feel-good factor Convenience Time saving Economy Job creation/ social responsibility

DETAILS OF RESPONDENTS

DATA ANALYSIS
For analyzing the data, the frequency distribution for each question/ answer was done Percentage of each individual answer in relation to questions was calculated Subsequently the same was converted to bar-chart/ pie-chart

How often do you take a hair cut ?

2%

34

59%

20

34%

5%

0 0

0% 0%

In addition to haircut, do you also make use of the following services when you visit a salon :5 9

12

21

14

34

59

15

26

If the answer to above question (Q.2) is YES, at what frequency do you repeat these services ?
5 9

14

16

32

55

Visit to a salon is essential to look and feel good before an important event, eg, attending an interview or an important social function. Do you
22 38

20

34

11

19

Would you prefer to have a salon/ barber shop within the premises of IIM A?
47 81

16

If there was a salon/ barber shop within the IIM A premises, you would prefer it to be
4 7

23

40

22

38

16

Availability of such facility within the IIM premises would affect the frequency of your visit in the following manner. It would

16

28

38

66

Such a facility within the campus would save considerable quality time to be utilized elsewhere. Do you
24 41

17

29

14

24

Services charges being equal to an average service provider outside, the facility within the campus would be a great saver in terms of time, convenience and transport expenses. Do you

30

52

19

33

12

In addition to being a useful facility for the -A community, it would also help generate some employment opportunities 11 19

28

48

16

16

GENERALIZATION
Everyone (100%) within the IIM-A campus utilizes the services of a barber/ salon Such a facility within the campus is considered convenient, money and time saver by majority (77.5%) Visit to a salon is considered essential to look and feel good by the majority (72%) Majority also opines that creation of such a facility would create some employment opportunity (67%) It also emerged that the IIM community aspires to have a barber shop/ saloon for both sexes (93%) with all modern facilities(56%)

GENERALIZATION
The hypothesis that services of an in-campus barber shop/ salon is an essential grooming/ hygiene/ feel good factor for the inhabitants of IIM-A is supported