An Organizational Study Report in V.V.

V & Sons Edible Oil Limited by SARAVANAKUMAR K Reg No: 10RSCMA088

INDUSTRIAL PROFILE
India is the fourth largest oilseed producing country in the world, next to USA, China and Brazil, harvesting about 25 million tons of oilseeds against the world production of 250 million tons per annum. Since 1995, Indian share in world production of oilseeds has been around 10 percent. According to an estimate by National Council of Applied Economic Research (NCAER) , in the year 2000-2001, the demand for edible oil was projected at 10 million tons against the domestic production of 6.7-7.0 million tons. The short fall of 3.0- 3.3 million tons was expected to be met by importing edible oil in India. It is predicted by NCAER that in the year 2015, the demand for edible oil in India would be 20 million tons per annum. Considering the present domestic edible oil supply of 7 million tons per annum, a shortfall of 13 million tons per annum is envisaged in the year 2015. To bridge this gap, a growth rate of 15 % per annum would be required in edible oil production in the country. Currently, edible oil growth rate in India is only 4%. In the event of failure to achieve the required growth rate, India would continue to spend huge foreign exchange on import of edible oil.

COMPANY PROFILE
One of the companies of producing the edible oils in India is V.V.V & Sons Edible oils private limited. The company was established by V.V.Vanniaperumal Nadar before the Independence period (i.e) in the year 1943. He started with the trading activity of oil seeds. They entered in to the manufacturing of edible oils as the oil seeds got over stock. Used with the olden machines for the production of edible oils at the past years, now they are using the imported modem technologies for the production process. The product Idhayam was launched in the year 1986 Idhayam sesame

PRODUCT PROFILE
Idhayam Mantra Wealth Oil Cake Vanga Sambandhi Tahini

Origination Chart

FUNCTIONAL DEPARTMENTS
Production Department Financial Department Purchase Department Marketing Department HR Department R&D Department

Production Department
Mr. Mohan Rathinam holding the chief position in production unit he is the managing director of the Idhayam manufacturing unit. The manufacturing unit is started at the year 1977. At this stage the oil is filled in tin. At the year 1983 the pouch filling was adopted. The location was choosing according by the good climatic condition, water availability, and there is an even distribution in production planning The one day production comprises of 7000 bags and output is about 45% of the oil the proportion of the seed is based on the seed availability and the quality foot-forth to the data. The wages and salary has been fixed according to per bag cost. The inventory stock maintained for 30 days. The volume of the business consists of an average of 70% to 80%. First it is taken to the laboratory test for checking the quality of the sample seeds. Then the sample bags are taken to the go down then the cleaning process is taking place for a removal of leaves and the pebbles. Then the rotary takes place for extracting the pure oil and it is again tested to the lab for checking for the presence of FFA (1.5%).

Finance Department
Mrs.Vanmathi is holding the chief position in finance Department. Here finance manager deals with the collection of day to day activity as the raw material, overheads, and wages. They will analyses these items and allocate the management according to their requirements. And the growth is made up to 20% Mr. Birla Raj Is holding the junior manager position i.e. macro level working capital. He is maintaining the company profit and loss account ant the balance sheet of the yearly stock, ledger, bills payments. The goods are delivered through credit policy. The profit and loss account is arrived at every year. If there is any huge increase in the prices of Raw materials, they are not considering the profit of the company and instead they increase the sales volume so as to mitigate the Raw materials price increase. The finance department is like a heart of every organization. All the activities have to be performed by using the funds only. For those activities, this department only allocates the amount to each and every department.

Purchase Department
Mr.Ashokan holds the senior officer post in purchase department. The main factor of purchase department is price; quality, durability, and the mode of payment they are purchasing raw materials such as groundnut sesame seeds i.e. in white, black, red, dark green and yellow. The white cost is rupees (each bag containing 75kg) the red cost is rupees 3000, the black cost is rupees 5000. The black is buyer the most. The gajar is mixture of sesame seeds. These they will add up as a mixture for the sesame seeds. The payment is done through cash payment and the credit payment but they are handling the cash payment not he credit payment. In the cash payment is may be in the form of demand draft or cheque. White - calcium (oil) growth (120 days) - cultivated in Gujarat Black - purity is the best (when we compare to white seed this place an a superior quality) Brownish - iron

Marketing Department Idhayam is a strong regional brand in the hugely diverse and unorganized edible oil market in India. Indian edible oil market is huge with a consumption of 3,60,000 metric tons per year. The market is wide and varied with regional preferences diverse across India. Idhayam is the biggest brand in the sesame oil segment. The brand has a rich heritage of over 60 years. The company came into existence in 1943 and over this year the brand has grown to occupy a major share in the South Indian market. Idhayam sells over 13 lakhs liters per month. Mr. Chandramohan is chief position in marketing department. The goals are formulated according to the population and the suppliers. Marketing research is done in all cities and villagers. Health+ Taste have been the positioning of Idhayam for years now.

Human Resource Department

Human resource is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics. In the organization, it looks all the working people are well experienced. In the factory, especially in the packing area, mostly the ladies are getting the major part of working.

Research and Development Department

Research and Development done by various instruments to check out the quality of the oil and various researchers has been done in sesame cake, oil cake, chocolate, juice, and biscuit in the manufacturing sector they are undergone some of the researchers like groundnut butter, roasted nut.

Instruments used in R&D

Sock lets apparatus Inferred moisture balance Tinto meter Electronic scale .001 mill error Hot air oven Hot plate Magnetized sterol Micro-bi Gas chromatography (free fatty acid content is measured)

SWOT Analysis
Strength In this factory they using modern and advanced technology. Storage facility is good and thy using BIN method for storing the raw materials. Workers are well trained and experienced. Innovation of new products for customer welfare. Weakness Promotion is always depending up on seniority not by skills. Wastages of raw material at the time of working. Salary is low to the workers. Opportunity Using modern machines and technologies. Purchasing raw materials from various places. Innovative idea about the oil products. Threats Experienced workers are now in retire age Weather condition is one of the main threat Other oil products

SUMARRY OF FINDINGS
The success of Idhayam lies in the ability of the company to build the brand. This is an initiative of the company to pioneer the concept of Oil therapy in the country. The workers are not trained well for marketing and the web page is not there in attractive way. Risk taking is less in the business. Web page of the company is not attractive and less informative. Finished products wastes are more. Packing of the products is not attractive comparing to other relative products.

SUGGESTIONS
In my point of view The Company should provide good salary for the employees. Newspaper and Internet is the best way to popularize the product. The Company should design their webpage more attractive which helps to gain more customers from various countries. The Company should conduct some meetings for all departments which help to maintain a better relationship with all employees. The Company should recruit some well talented marketing professional's in order to market their products in an efficient manner.

CONCLUTION
I am really thankful to the Director who allowed me to do my Summer Internship Program in V.V.V & SONS OILS LIMITETED. The training program has given the trainee practical knowledge as well as a lot of experience and confidence in order to take a good career in the future. I noticed the methods and factors influencing the production of the company. I verified some marketing strategies and the ways of marketing the particular product using some methodologies. I learned about the managerial concepts and I learned how to manage a company and also about the role of the Director. I also analyzed some views regarding the finance of the company. It includes the company's financial position, the rate fixation of each product, the financial agreements, income tax assessment, wages and salaries to employees and employers, wages to coolies, etc. Thereby, I have gained a lot of information which helps me to gain better knowledge and to participate effectively in interviews and to plan better for my future.

Thank You