Chapter
Chapter 1
1
Communication
Why study Business
Communication
• To get our ideas and thoughts
across
• To influence
• To do business
• To instruct
• To exchange ideas
What is
communication?
• Communication is the act or
process of giving or exchanging of
information, signals, or messages
as by talk, gestures or writing.
Why do we
communicate?
• To initiate some action.
• To impart information, ideas,
attitudes, beliefs or feelings.
• To establish, acknowledge or
maintain links or relations with
other people.
1. Initiating Action
• Expressing needs and
requirements
• Persuading and motivating others
2. Imparting
information
• Imparting information, ideas,
attitudes, beliefs and feelings.
• Information gathering.
3. Establishing
relations
• Establishing, acknowledging and
maintaining relations.
Advantages of communication in your
career
• Success in career is based on
written and oral communication.
• A valuable asset if career requires
mainly mental labour.
• Strong communication skills found
in job descriptions.
• Communication is a primary
responsibility in many careers.
• Even if your work is mainly with
figures, the ability to communicate
to those who read your financial
reports is necessary.
The importance of
Quality Business
communication
• It is a quality for promotion.
• It is essential for work
communication and the global
market.
• It is for the developing of the right
attitude.
A quality for promotion
• An executive must have the ability
to communicate if he wants
promotion.
• Surveys have shown that effective
communication is essential for
success and promotion in every
field.
market
• Your ability to speak and write
effectively make a difference to
your organization.
• Messages written to international
customers and other business
contacts are sensitive to the
readers.
• Ideas are common, but the ability
to clearly communicate them to
others is rare.
• Customers and business associates
form better impression of you and
your organization based solely upon
your ability to communicate both
orally and in written language.
• Effectively written business message
promotes goodwill, a priceless
commodity.
•
• Your ability to communicate is
your trademark.
• Ability to communicate is very
crucial for you as a businessman
for basic managerial functions.
• Effective communication helps you
to implement the objectives for
your business.
• Helps you make the most of
yourself and your organization in
terms of decision making.
• Helps you in understanding human
relationships. Interact effectively
and positively with others.
• This results in an open climate of
communication within as well as
outside the organization.
Developing the right attitude
• One’s attitude when dealing with
customers, clients and the public
reflect on the company you
represent.
• Our attitude reflects our country
and our culture.
• Your message can either build
goodwill or destroy it.
Advance in technology
• The internet, emails, voice mails,
faxes, pagers and other wireless
devices have revolutionized the
way people communicate.
• These tools increase the speed,
frequency and reach of
communication.
• Therefore advances in technology
make it possible for more and
more people to work away from
the office, eg in cars, airports and
at home.
• Technology allows people to work
seamlessly, 24 hours a day.
• Advances in technology makes it
possible for people to work away
from the office, in cars, airports,
hotels and at home.
The end.
