Find Needs

REFERENCE
1.

2.

3. 4.

Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007 Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007 Product Design and Development, Ulrich, 2004 Product and Process Design Principles, 2nd Ed, Seider

TAHAP DESAIN PRODUK KIMIA

Identifikasi Kebutuhan Konsumen Tetapkan spesifikasi produk Ciptakan konsep-konsep (ide) produk Pilih konsep(-konsep) produk Formulasi produk (skala lab) Flowsheeting Estimasi biaya Penentuan alat Scale-up

Sustaining and disruptive development

Sustaining Changes
A twenty-year old Attica window

Fogging due to condensation of water vapour between the two glass layers

Sustaining Changes
Construction of Attica windows

Sustaining Changes
Project scope for the Attica improvement

Sustaining Changes
The steps to assessing the customer needs.

Sustaining Changes
Customer statement list (shortened)

Sustaining Changes
Grouping of the needs (shortened)

Sustaining Changes

Rank needs:
1. undesirable 2. not important 3. nice to have 4. highly desirable 5. essential

Grouped list of needs (shortened)

Disruptive Changes
A disruptive proposal: vacuum windows

convection

more expensive less attractive?

Disruptive Changes
Problems of any investor

Disruptive Changes
Suggestions with disruptive ideas

Summary of the Method

Specify the Product

SPESIFIKASI PRODUK

Spesifikasi produk:

Mengubah kebutuhan masyarakat menjadi besaran yang dapat diukur (kuantifikasi)

Contoh: PASTA GIGI (toothpaste)

List of Needs
List of needs with ranks

The Method

List of Metrics

RDA: Relative Dentine Abrasivity Pa: Pa.s: y/n:

List of Metrics
A matrix of needs and metrics

The Competition

Parts of the needs chart

List of Specifications

Using Models
Two technical models of toothpaste

Using Models
Comparing different designs (economical design)

Looking Back

Apakah produk Anda terbaik? Jika tidak, dan Anda tidak dapat memperbaikinya hentikan! Apakah pasar produk terbaik? Jika ya teruskan!

Create Concepts

Bio-fouling of Ships
First set of specifications

Creating Concepts
The method for creating concepts

Splitting (Decomposing)

Splitting:

to split the problem into sub-problems to analyse sub-functions.

Splitting a problem by splitting its name

Splitting (Decomposing)
What happens on a non-protected ship?

Splitting (Decomposing)
Getting ideas from the current method

Searching for Existing Ideas

Sources (external information):

Lead users customers who are ahead of others in exploiting the limits of your products Experts (consultants or university people), Patent literature, Open literature, Meetings (trade fairs or symposia), Products and product descriptions from the competition.

Forming New Concepts

Guidelines:

Suspend judgement on ideas in this stage Do not criticize Welcome daft ideas as these often lead to other ideas Use graphical and physical media such as blackboards in group sessions.

Trick:

to avoid vertical thinking (use lateral thinking)

Forming New Concepts

Using lateral thinking

Using Concept Trees

Concept tree of existing anti-fouling concepts

Brainstorming

Concepts Remaining after a First Selection

SELECT A CONCEPT

CONCEPT SCREENING
Kebutuhan
Jumlah (-) Jumlah (+) Jumlah bersih

Konsep rujukan
0 0 0 0 0 0 0

Konsep A
+ + 0 1 2 1

Konsep B
+ + + 3 1 2

Konsep C
+ 0 2 1 -1

Gabung

Kembangkan

Tinggalkan

CONCEPT SELECTION

CONCEPT TESTING

Informasi penerimaan konsumen akan konsep produk yang dipilih. Teknik:

Wawancara Questioner

FLOWSHEETING

METODE

FLOW DIAGRAM

NERACA MASSA

NERACA ENERGI