“PARAMIHAN”
“CHOCOLATE
BRANDS”
OBJECTIVES:
• Students should be able to:
• A. Define what a brand name is and identify
the seven brand laws;
• B. Share insights about the significance of
having a brand name in the success of the
business;
• C. Participate actively in the discussion;
• D. Create your own brand name.
•Why are brand names
so valuable for a
business?
SUCCESSFUL BRAND NAMES IN THE
PHILIPPINES
Nescafe Johnsons Tide
Sunsilk
Nido Nestea
Whisper
Bearbrand Rexona
Colgate
BRANDING
BRANDING
•Is a symbolic embodiment
of all the information
connected with a product
or service.
REEBOK
Toyota
ferrari
VolksWagon
ADIDAS
AUDI
BRAND NAME
• Distinguishes one product from another.
There are different types of brand names
and many benefits associated with having a
good one.
• Brand name is a powerful tool for helping to
translate your business into a consumer-
centric message.
BRAND NAME RESEARCH
PROCEDURE
1.Association tests
2.Learning test
3.Memory test
4.Preference test
•Why are Brand names
important?
Seven laws
of
branding
LAW NUMBER ONE: A BRAND MUST BE A
NAME YOU CAN OWN
You can’t own or use a brand that
belongs to someone else so it pays to
determine whether the name you want is
the name you can own.
Calvin Lacost
Klein Christian e
Dior
Sophie
Martin
Celine
Kraft
food-
Chanel- Dolce and
Gabanna
LAW NUMBER TWO: YOUR BRAND
MUST GIVE THE RIGHT IMPRESSION
The perception and personality
evoked by your name should fit
the nature of the business you are
in and the image you wish to
project.
LAW NUMBER THREE: YOUR BRAND
MUST STAND OUT FROM THE CROWD
When there are competitors with
the same or a similar
name ,customers often can’t tell
the difference and some end up
at the wrong address or buy the
wrong products.
LAW NUMBER FOUR: YOUR BRAND
MAY HAVE A CERTAIN SOMETHING
•A name needs a certain
intangible something to make it
powerful and special. Names that
can touch people and attract
people.
LADY’S
SAFEGUARD
CHOICE
FORTUNE
TRUST SKINWHITE
TENDER
CARE
HOPE
HAPPEE
LAW NUMBER FIVE: YOUR BRAND
MUST BE SHORT AND SIMPLE
• A good name must be easy to follow and
easy to relate to. It needs to be short
and simple so that more people can
speak, read and remember it.
HERSHEY
Nido S REEBOK
AVON PEPSI
WHAT DO THESE
FAMOUS BRANDS HAVE
IN COMMON?
LAW NUMBER SIX: YOUR BRAND
MUST LOOK AND SOUND GOOD
• Beauty is in the eye of the beholder, not the
brand holder. When it looks and sounds
good, a brand has an appeal. Nothing turns a
customer off faster than an unappealing
name, worse still, slack names just don’t pull
the customers in.
LAW NUMBER SEVEN: YOUR
BRAND MUST LINGER IN THE MIND
• The first prerequisite to a purchase is bringing the
item to a purchaser’s attention for it to be
considered for purchasing.
• The second prerequisite is to create the curiosity
necessary to sustain attention long enough for the
branding to have an effect. For that, the name has
to linger in the mind.
•Identify the brand
names mentioned in
the song
LA LA LAND
•McDonalds
BILLIONAIRE BY TRAVIE
MCCOY AND BRUNO MARS
FORBES MAGAZINE
MERCEDES
MY HUMPS BY BLACK EYED
PEAS
•Dolce and
Gabanna
My Question,
Your Answer.
•Does brand name helps
customer decide what to
buy?
What are the positive
impact of choosing the
best brand name in the
success of a business?
GROUP ACTIVITY
Create your own
brand name
