BUS 496 - Business Strategy
Instructors: Mr. Hien Pham
Mini Case 3:
PepsiCo’
Indra Nooyi:
sPerformance with
Purpose
Group 4 Đỗ Thị Kim Ngân
Trần Kim Trọng
Bao Nhật Trường 1
1 2 3 4
Biography of Performance Case Questions 4 Funny Facts
Indra K. Nooyi with Purpose and Answer about PepsiCo
2
Biography of
Indra K. Nooyi
3
Question #1
“
Question 1: How many degree Indra Nooyi have?
A. 3
Bachelor’s degrees in Maths,
B. 4 Physic, Chemistry
MBA
C. 5 Master of Public and Private
Management
D. 6
“
Question #2
“
Question 2: When was Indra Nooyi borned?
A. 1955
B. 1956
C. 1957
D. 1958
“
Question #3
“
Question 3: When did Indra Nooyi finished her MBA?
A. 1975
B. 1976
C. 1977
D. 1978
“
Indra Nooyi
Also known as Indra Krishnamurthy Nooyi
Famous as CEO of Pepsico
Nationality American
Birth Date 28th October, 1955
Born in Chennai
7
Timeline
Got MBA
degree
1976 1978 1980 1986 1990 1994
8
Performance
with Purpose
9
Performance with Purpose
Performance with Purpose
Human sustainability Environmental sustainability The whole person at work
• Work to • Minimize our impact on • Build a culture of
improve the the environment by diversity and
nutritional ensuring that the engagement
profile of Pepsi operations do not harm • Ensure those in
products the natural environment their supply
• Offer a wider and reducing water and chain are
choices for energy use supported and
nutritious • Using fresh materials treated with
foods and and "friendly respect.
beverages environmental
packaging" 11
Some indicators of PepsiCo
80,000 5
70,000 4.5
4
60,000
3.5
50,000 3
40,000 2.5
30,000 2
1.5
20,000
1
10,000 0.5
0 0
Revenue 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
EPS
ROE
Some indicators of PepsiCo
120
Stock price
100
80
60
40
20
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Stock price
Case Questions and Answer
14
Question #1
“
Question 1: What “grade” would you give
PepsiCo CEO Indra Nooyi for her job
performance as a strategic leader? What are
her strengths and weaknesses? Where
would you place Nooyi on the Level-5 pyramid
of strategic leadership (see Exhibit 2.4), and
why? Support your answers.
“
Indra Nooyi and her Performance
Strengths Weaknesses
Well aware of • The link between
• Internal corporate social
resources responsibility is not clear.
• External Financial results can not
resources reflects the true value that
• Triple bottom her strategy does
line • Pepsi joins in a highly
• Responsibility competitive market →
with social care Need strong level
business strategies
16
Question #1
Strategic Leader – Level 5
Well
Decisional managed
skills
Incredibly
Clear goal ambitious
for
institution
17
Tropicana
Question #4 Essentials
Probiotics
PepsiCo’s investors require the
company to grow about 5 percent Simply Quicker
Snacks A “Bring
or $3.5 billion a year. PepsiCo’s from
healthy
Your Best
product
top line, however, remained flat Frito-Lay Bowl”
for the last few years. Where
would future growth for PepsiCo
come from?
Sabra
Spread
s
Question #4
Source: http://www.pepsico.com/docs/album/Investor/pepsico-cagny-2-18-10am.pdf?sfvrsn=0
→ Focusing emerging market to because of raising standards of
living and middle classes.
4 Funny Facts
about PepsiCo
20
Fact #1
Pepsiman is an official Pepsi mascot from Pepsi’s Japanese corporate
branch. The design of the Pepsiman character is attributed to Canadian
comic book artist Travis Charest, created sometime around the mid-1990s.
Pepsiman
Fact #2
A mouse in Mountain Dew
A man sued Pepsi when he found
a mouse in his Mountain Dew.
Pepsi attorneys stated that
Mountain Dew will dissolve a
mouse in 30 days, and showed
his can was purchased 74 days
after being manufactured.
Fact #3
Coca-Cola cancels
Ronaldinho sponsorship
after he appears at
press conference with
Pepsi cans
Fact #4
From 1963 to 1967, the slogan of “Come alive with Pepsi” was translated
into Chinese meaning “Pepsi brings your ancestors back from the grave”
THANKS!
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