Brand Promotions

Objective
The objective is to highlight BLUE BUDDHA as the next best brand for the teenagers. To attract young lads towards the store. Thereby spreading the Buzz. Get a Positive Buzz around the Mall and Multiplexes through the medium of Entertainment. Ensure a regular flow of Customers to the store thereby ensuring loyalty. Also ensure maximum Foot Falls on the day of opening.

Concept
To create weekend activities over a period 1 whole month ,to set the Ball rolling. To Target teen age groups through the activities including Kids, Men, Families, Housewives, Etc. Have an influx of customers throughout the day through the means of different activities thereby attracting more and more crowds. Making it to be an exclusive Brand to be looked up to by the TG.

Refreshing Experience

The Tagline highlights the innermost feeling of the people. With the option of design on display and options of variety in and around the store, we plan to make BLUE BUDDHA an umbrella of varied experiences. With everyday attracting different activities for one and all it will win the Loyalty. Everyday will bring in a new set of Audiences to the Mall or Multiplex during activity at different locations. The Idea is to get into the audiences coming to the store and therefore increasing the Loyalty factor.

Awareness Activities Pre Launch

A Road Show in and around the area making people aware of the new brand in town. Distribute discount coupons and announce the Prizes making it an exciting affair for one and all. By giving them a discount coupons, gift vouchers and an invitation during the opening. This distribution will be done of various means of games, quiz and road show activity.

Contents Of Promotion
Compare: The Compare would be the lifeline of the whole affair and the tone for the whole proceedings would be set by him or her. A highly interactive & intelligent Compare shall be hired for the entire promotion. The main objective of the Compare will be to interact with the crowd around & invite them to participate in quiz, games etc revolving around. Promoters: We shall hire four sales promoters uniformed (2Boys + 2 Girls), with not an usual t-shirt and jeans with some impressive out fit for the activity. The promoters would be given extensive knowledge about the brand. They will use all their cleverness and presence of mind to educate the target segment. They will answer all the queries of the public. The feed back generated by them would be invaluable to you. They will entice the right segment at the right places. At colleges, Shopping Centers, office complexes etc. They shall assist the Compare in conducting games & lucky draw.

Types Of Display
Booth Display / Display Counters: This can be done at the places which has a small area around like super market, mall or multiplex. This type of activity is mainly done in area which is too crowded where there is a limited place allotted to execute a stall. This can be with huge backdrop and a decent stage or with the display counters or booth display.

Canter / Float : This is a universal mode of promotional activity. This is on road as the mode used is a designed / fabricated truck (TATA 407 or Eicher) which is open from back . This mode has a visibility of branding from all side and can be designed as a store as well. The space

Types Of Activity
The various types of activities which we plan to do in a malls or multiplex are: 1) B Factor: The B Factor is inspired from X Factor ! Which shows attitude of oneself, but B Factor show a BLUE BUDDHA Factor. This is one time oppurtunity to click a pix in our activity and the best look male / female will be awarded a voucher. The selection of the winner will be done who has good looks, photogenic and the person who has wore BLUE shirt or t-shirt . They will be informed by the source of feedback formed filled by them. 2) BB ka GK: The feed back form will have the details of the product and some simple questions related Bollywood. Their intelligence and general knowledge will give them a chance to win a gift voucher. 3) OH ! Its BB ka Minute: Its a one minute per participant game. It will be zig saw puzzle of BLUE BUDDHA. The person who completes the puzzle within a minute will be awarded with some gift. 4) LOVE @ 1st Sight: A love story in 100 words. Best story gets prize.

Types Of Activity
The various types of activities which we plan to do in a college, residential & commercial area are: 1) Flyer Distribution / Pamphlet: Well designed flyer / pamphlets cannot be distributed by any hands. Uniformed females distributing it gives some impressions to brand. This activity is done simultaneously with float activity. 2) Branding in College: Branding in college festivals will give a huge hype for the product as the creative's can be designed as per the place available.

Interaction / Games

On & around the fabricated canter itself we shall conduct various interesting games to name few : 1) Quiz involving questions about BLUE BUDDHA. 2) Various other interesting & fun related games shall be organized by the Compare to bring people around in a lighter mood, which in turn will make job of our promoters easier. 3) Winners of interactive games shall be given away prizes such as T-Shirts, Caps etc. Daily Lucky Draw: A feed back form about the product shall be asked by the people around to fill up, a portion of which shall be used in conducting a lucky draw in which the 1st, 2nd & 3rd positions winner shall be given a gift hamper, product branded gift i.e. pen, coffee mug etc. Mega Lucky Draw: 1) A final round of lucky draw shall be conducted in the respective cities during the last day of the activity. 2) In this lucky draw the people who have taken part in the day to day activity during the promotional period would be eligible for the mega lucky draw. 3) The winners of this draw shall receive Bumper prize i.e. handy cam / T.V / Handset or gift voucher etc.

Lucky Draw

Daily Activity
Halt at 1st destination ( Activity in Colleges 1130 Hrs 1300 Hrs) Music to be started and promoters to start distributing leaflets. Compare to invite college students and after a while start interaction with the crowd. (Educating about Brand/Quiz/Games). Promoters to conduct get the feed back forms filled. Interactive games & word of mouth publicity by the compare. Promoters and Compare to inform target audience about the nearest store. Road show to head towards the 2nd destination. Halt at 2nd destination (Official complex 1400 Hrs 1600 Hrs) Same activity to be followed as above. Road show to head towards the 3rd destination. Halt at 3rd destination (Market Place 1700 Hrs 1900 Hrs) Same activity to be followed as above. A vehicle will be hired for travel of compare & promoter and executive.

How The Promotional Will Increase Awareness

The promoters will be constantly on toes to judge the target segment & will explain integrated details of Brand. The compare & promoters will be aggressive to provide more and more information to the target people about the product. Compare & the promoters would invite people to take part in the activity and invite them to visit the nearest showroom. The promoters will distribute pamphlets of BLUE BUDDHA along with word of mouth publicity. The promoters shall educate BLUE BUDDHA present & prospective about the remarkable products which has been providing over years. The promoters will also get the feedback forms filled by the people every day and will handover the form to the office/outlet for further follow up for the valuable customer during new arrival or seasonal sale.

Variable Costing: (Per Day per van)

S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Particular Compare Canter hire charges Diesel for Truck Tata Sumo / Qualis with diesel 4 Promoters 2 male & 2 female @ Rs. 750 & 1100each Genset for sound & light with fuel Boarding 1 room @ Rs1000/Permission cost Light & sound Food/Refreshments (8 Pax @ Rs150) Total Amount 2,500/1,200/600/1500/3,700/750/1000/15,000/3,000/1,200/Rs 30,450/-

Variable Cost for per day x 10 days Fixed Cost for fabrication for one float Total Project cost (T.F.C + T.V.C) Event Management fees 15% Grand Total -

Rs.3,04,500/Rs. 45,000/Rs. 3,49,500/Rs. 52,425/Rs. 4,01,925/-

Kindly Note
The cost for Float Activity that we have mentioned is on tentative basis. Which shall be mutually decided as per the budget . Cost for other activity is yet to be finalised as the details has to be taken from various malls / multiplex and societies. That costing will be possible as per the route plan and will take few days to work on it. The permission cost that we have mentioned is on tentative basis as per the areas which shall be mutually decided by our Team Leader. If we go all out for taking proper permissions for selected areas of high importance then we will end up spending a very huge amount on permissions only. We assure you that the locations which shall be short listed by our Team leader would be on the basis of our target segment only & we are sure that we shall create a really great hype in the market about product. If proper permissions have to be taken as per the liking of you, then we would suggest that you take the permissions and can use influence also.

Responsibilities of BLUE BUDDHA

Entire printing i.e. leaflets, feed back forms etc related to BB. Branded T-shirts & caps for promoters. Freebies for distribution to the target segment such as Pens, Caps, Key chains etc. Mega bumper prizes for the Mega lucky Draw winners along with prizes for winners.

THANK YOU