BYJUS
Insight
Everything is on a lockdown, people are rightly afraid to get out of their
homes. Students have been affected a lot with schools closing down and
exams being cancelled.
Parents are worried that portions/learning is at a standstill, the next year
will be difficult to cope with if concepts have not been completed this
academic year.
Students need to continue learning during this crisis.
Objective
To tell parents that learning can continue
To invoke a love for learning among the children
#NoLockdownForLearn
ing
Campaign Flow
On-air
The RJ will have pick a question of the day, it will be from different subjects
from classes 6-12. Callers will win goodies for the right answer. Sign off will say
‘There is no lockdown for learning, logon/download the Byjus app to let your
kids continue learning.
FCT spots will convey the same message.
The RJ will take the contest on FB and Insta as well, a short 15 -20 sec video of
him asking the question and asking listeners to post their answers in the
comments section. This will be branded with Byjus.
Campaign Flow
On-air
A 2 link interview with the Byju Ravindran on the crisis and how Byjus is
helping the student community during this time.
Digital
Short awareness videos about Covid 19 and how to counter the spread.
This will be informational and in the context of ‘knowledge saves lives’
keeping in line with the communication of ‘No Lockdown for Learning.
Campaign Flow
On-air
A 2 link interview with the Byju Ravindran on the crisis and how Byjus is
helping the student community during this time.
Digital
Short awareness videos about Covid 19 and how to counter the spread.
This will be informational and in the context of ‘knowledge saves lives’
keeping in line with the communication of ‘No Lockdown for Learning.
FB/Instagram Sample
Possible Clients
• All e-learning platforms
• Schools/Colleges
• Job/ upskilling
SWIGGY
Insight
Paranoia has taken over the city, everyone is wary of taking
delivery and rightly so. We need to reverse this fear
pyschosis.
Objective
Not taking away the need to be careful, we need to tell the listeners
that Swiggy is taking every precaution to ensure that their delivery
partners are maintaining the safety protocols enforced by them
It is safer to get food delivered at home than go out to the restaurant
and eat.
No food is medically proven unsafe for consumption
#SwiggyHaiTohSaf
eHai
Campaign Flow
The RJ’s are in the studio doing their show during this crisis,
they will need food. We will get the RJ to order food on
Swiggy, when the delivery boys comes in the RJ will interview
him about the precautions and protocols taken by them.
The RJ will do an insta/FB live of this interview, this will be
promoted on Mirchi SM assets. We will get different RJ’s to
do it on different days to prolong the social media presence
and impact
Campaign Flow
FCT promos about safety protocols
• General hygiene tips when it comes to food
• Food safe to consume, medically no food has be deemed
unsafe
Possible Clients
• All delivery platforms
• Restaurtants/Food services
• Supermarkets/Essentials
FORUM MALL
Insight
Malls are closed till the crisis blows over, when they do
open people are still going to be fearful of large crowds and
crowded places. It will be an effort to change this mentality.
Objective
• It’s safe to go to Forum Mall
• Forum mall maintains a high standard of hygiene.
• Its time to step out and start living again.
#LiveAnotherDay
Campaign Flow
When the mall opens to the public, we will do a studio shift.
#MirchiLiveFromForum, the RJ’s will play games all day and
give away movie tickets, shopping vouchers, free lunches for
a full day. People who walk-in will definitely win.
This will be pre-promoted on-air with spots and RJ mentions.
The RJ will do an FB live from the mall and invite patrons to
come in and win.
Campaign Flow
• Spots about safety measures taken.
• Mirchi Live at Forum- A concert to celebrate overcoming of
Covid 19. Various artist singing songs of endurance. The
proceeds of this concert will go to families who have lost
people due to the virus.
Possible Clients
• All stand alone stores
• Apparels
• Anyone who wants to create an impactful comeback.
