Adsmobi Media Kit January 2011

Our inventory has a broad global reach.
You can target qualified audiences by location, audience, categories, carriers and even down to the handset model.
Scale is only one part of the equation. The other part is the flexibility and proven ability of our Ad Serving Platform to cater to your needs and help you reach your goals efficiently.
You have the choice! Our goal is to ensure the success of your campaigns; whether you buy on CPC or CPM is up to you.
www.adsmobi.com contact@adsmobi.com
Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved
Adsmobi
Media Buying Platform for Mobile Advertising
Adsmobi is a mobile media buying platform that focuses on the small details that make the difference and result in successful mobile campaigns for advertisers. Our partnership with one of the top mobile mediation platforms enable us to deliver some of the highest quality mobile centric traffic for advertisers. The best in class targeting capabilities of our platform are built to maximize your ROI
Demographic Content
Geographic Targeting
Contextual Advertising
Audience centric buys by Age, Gender, HHI
Engage with your target Group based on their location (state, City, GPS)
Serve your ads into contextual relevant inventory to your campaign
Adsmobi Inventory of 16 + Billion Ad Requests

Our Global Inventory helps you to engage your customers all over the world
Europe: 14%
N. America: 35% M. East: 4%
Asia: 6%
SE. Asia: 14%
S. Asia: 11% S. America: 2% Africa: 11% Australia: 1%
adsmobi Network Inventory 2010 (Q1+Q2)
adsmobi Inventory
adsmobi has access to the right inventory no matter what the promotion
adsmobi Inventory by category

Social Networking 12%
Music 14%
32% Entertainment
Lifestyle, Shopping, 5% Women
Information, 18% News, Sport
19% Games
adsmobi traffic october 2010
adsmobi Geo Targeting

Target your audience within a specific zone
With adsmobi, you have several options to target your audience geographically:* Targeting by State/Province. Targeting by City. Targeting by Longitude/Latitude Radius.
Click to Mobile Web Page Click to App Store
How it works:
Click to iTunes Click to Map Click to Call The user is located in a certain zone (e.g. London center) and opens a mobile website/app. Your defined banner will be displayed. Different Click-Through Actions are possible to lead the user to your content.
Featured Devices and Publishers on the Network

Over 8,000 Publishers in the adsmobi network
In-App Ads on iPhone In-App Ads on Android Mobile Web Ads on Blackerry In-App Ads on Palm In-App Ads on Symbian
Further featured Smaato publishers and developers:
Adsmobi Gives you Access to Smaato Inventory

- Adsmobi has access to more than 16 billion impressions per month from 8,000 mobile publishers on the Smaato Network - Access to Premium iPhone apps - Ability to bundle and target by category -Ability to bundle and target by city Categories: Games Entertainment Utility Sports Finance Business Health Lifestlye Music Navigation News Photo Travel Weather
Any RSS
SKYFIRE
Adsmobi Inventory
Adsmobi helps advertisers to reach the right demographic on scale
Automotive
Age: 21-55 y.o. Gender: Male. Reach: >100M Imps. Avg. CTR: 1.06 %. HHI: $50K+.
Business/Finance
Age: 26-59 y.o. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 1.21 %. HHI: $77K.
Education
Age: 18-34 y.o. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 1.05 %.
Entertainment
Age: 15-34 y.o. Gender: Male & Female. Reach: >1B Imps. Avg. CTR: 0.79 %.
Adsmobi Inventory
Games
Age: 15-25 y.o. Gender: Male. Avg. Sessions: 20min. Reach: >1B Imps. Avg. CTR: 0.87 %.
Heath/Fitness
Age: 18-57 y.o. Gender: Male & Female. Avg. Sessions: 7+ min. Reach: >100M Imps. Avg. CTR: 1.17 %.
Music
Age: 17-46 y.o. Gender: Male & Female. Reach: >250M Imps. Avg. Sessions: 22 min.
News
Age: 20-49 y.o. Gender: Male. Reach: >500M Imps. Avg. CTR: 1.09 %. HHI: 55K+.
Adsmobi Inventory
Parents
Age: 27-41 y.o. Gender: Male & Female. Avg. Sessions of 9 min+. Reach: >250M Imps. Avg. CTR: 1.36 %. HHI: $88K+.
Shopping
Age: 17+ y.o. Gender: Male + Female. Reach: >500M Imps. Avg. CTR: 0.88 %. HHI: $32K+.
Social Networking
Age: 16-36 y.o. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 0.59 %. Avg. Sessions of 7 min+.
Sports
Age: 16-41 y.o. Gender: Male. Reach: >100M Imps. Avg. Sessions: 17 min. Avg. CTR: 0.87 %.
Adsmobi Inventory
Teens
Age: 14-19 y.o. Gender: Male + Female. Reach: >500M Imps. Avg. Sessions of 10min+. Avg. CTR: 0.69 %.
Travel
Age: 24-51 y.o. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 1.29 %. HHI: $65K+.
Weather
Age: 23-45 y.o.. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 0.99 %.
Women
Age: 18+ y.o. Gender: Female. Reach: >1B Imps. Avg. CTR: 0.89 %. Heavily Entertainment, Shopping, Social Networking Centric.
Adsmobi Rich Media Solutions

Custom rich media solutions to integrate into any online, social or mobile campaign
~Intersitials ~Videos ~Post to Facebook ~Follow on Twitter Do this all from within an expandable banner.
Supported Ad Formats
Animated Banners enable advertisers to describe complex products
Tech Specs: 320x50 pixels Animated gif for animation
Basic: <40KB file size Enhanced: <10 KB file size
Location targeted Interstitials guide potential customers close to the closest POS
Everytime a channel starts interstitial ads are showed Featured Channels on SPB TV:
Tech Specs: 300x250 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <40KB file size Enhanced: <10 KB file size
Smoothly integrated Expandable Ads optimize the user experience
Tech Specs: 320x50 pixels .gif, .png, .jpg for still image
Animated gif for animation Basic: <40KB file size
Enhanced: <10 KB file size
Click-Through Actions
Different Click-Through Actions directs the audience directly to the right content
Click to App Store Click to iTunes Click to Map Click to Call
Before Click
Before Click
After Click
After Click
Before Click
After Click
After Click
Before Click
Adsmobi iPad Inventory
100 + Million Monthly Impressions 250 + iPad Publishers CPC & CPM princing for iPad App Promotions
Adsmobi Sample Proposal

Media Buy Specifications Flight Dates Item CPC/CPM Targeting Custom Channel Custom Channel Ad-Unit Placem ent US US US Start TBD TBD TBD End TBD TBD TBD 83,333 TOTAL DUE Total Clicks 125,000 2,500,000 Total Daily Impressi Budget ons Total Budget $10,000 $10,000 $10,000 $30,000
CPC US $0.08 CPC CPM US $4.00 CPM
Banner/Text Banner/Text
CPC GEO $.12 CPC Chi, LA, NYC Banner/Text
Custom Channel:
Insurance, Banking and Healthcare in Mobile

Insurance Companies Banking and Finance Healthcare
Clarian Health Care
Johnson and Johnson Health Alliance and Cincinnati
Dollar Bank, Federal Savings Bank

Sample adsmobi Channels

Insurance Companies Banking and Finance Healthcare
News
Age: 20-49 y.o. Gender: Male. Reach: >500M Imps. Avg. CTR: 1.09 %. HHI: 55K+.
Business/Finance
Age: 26-59 y.o. Gender: Male & Female. Reach: >100M Imps. Avg. CTR: 1.21 %. HHI: $77K.
Heath/Fitness
Age: 18-57 y.o. Gender: Male & Female. Avg. Sessions: 7+ min. Reach: >100M Imps. Avg. CTR: 1.17 %.
Genius Scan
Audio Books
SKYFIRE
Secure Info Any RSS
Herbs of Tradition & Supplements
Featured Advertisers
Adsmobi delivers ads for leading brands
Standard Ad Formats
We serve MMA Banner sizes for mobile
Ad Size Sample Technical Specifications
320x50 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <5KB file size Enhanced: <7.5 KB file size
Sample Creative (approx. size)
iPhone Image Banner X-Large Image Banner Large Image Banner Medium Image Banner Small Image Banner Text Tagline
300 x 50 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <5KB file size Enhanced: <7.5 KB file size
216 x 36 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <3KB file size Enhanced: <4.5 KB file size 168 x 28 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <2KB file size Enhanced: <3 KB file size 120 x 20 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <1KB file size Enhanced: <1.5 KB file size Up Up Up Up to to to to 24 18 12 10 characters characters characters characters for for for for X-Large Large Medium Small
Click here
Standard Ad Formats
IAB Banners Sizes for Interstitials and iPad
Ad Size Sample Technical Specifications Sample Creative (approx. size)
Medium Rectangle
300x250 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <40KB file size Enhanced: <10 KB file size
Medium Rectangle
Leaderboard iPad only
Leaderboard
Skyscraper iPad only
Rich Media Ad Formats

Different Rich Media Formats available
Simple banner Static or animated .Standard sizes (320 x 50, 320 x 48, 300 x 50) In-app or Web Expandable Interstitial
Multi-stage expand .Standard banner unit sizes, customizable main unit sizes In-app or Web
Preloaded creative .Full-screen In-app only
Example: Simple banner ad 320 x 50 px
Example: 3-stage expandable ad 320 x 50 px 320 x 140 px 320 x 480 px
Example: Interstitial ad 480 x 800 px [creative: 420 x 630 px]
Rich Media Ad Features Overview

Different Features are possible
Ad Feature Content Specifications News feed Gallery Mobile alerts Content downloads Attend FB event Post to wall on FB Twitter feed Follow on Twitter Get loyalty / gift card Go to app store Get coupons Enter sweepstakes Locator Make a call Games and trivia Voting Share with friends* Take photo* Record sound*
Social
Commercial
Interactive
*In-app ads only
Rich Media Content features

Rich media made really rich
News feed
Dynamically updated .Includes text, photo, video, link to landing pages User-friendly content management
Gallery photo, video, audio

Includes title, caption, thumbnail, full-screen photo/video Presented as courosel, cover-flow, slideshow or grid User-friendly content management
Content features
Branded content for users to keep
Mobile alerts
To subscribe, enter phone number within ad unit .Supports SMS, MMS (photo, video), voice (calls)
Content downloads
To get content, enter phone number within ad unit Supports photo, video and audio (ringtones) Delivery methods include direct download, MMS, wap-push
Rich Media Social Features

Go social without leaving an ad
Attend Facebook event
Login through FB connect within ad unit .Preset FB event (through URL)
Post to wall on Facebook

Login through FB connect within ad unit Present FB fan page (through URL) Post text or photo from library or just taken (see 4A)
Rich Media Social Features

Real-time branded communication
Twitter feed
Customizable Twitter feed .Follow accounts or hashtags
Follow on Twitter
Preset Twitter account (through URL) Follow using your favorite Twitter mobile app Automatically detects installed apps
Rich Media Commercial Features

Beyond mobile advertising
Get loyalty / gift card
Download card directly from ad unit
Go to app store
Preset app to download Supports app preview

Extend to mobile promotions
Get coupons
To get coupons, enter phone number within ad unit Delivery methods include direct download, MMS
Enter sweepstakes
To enter sweepstakes, enter data within ad unit

Generate sales leads
Locator
Preset locations with customizable pins Utilizes location data (GPS) to find closest branded location
Make a call
Automatically calls preset number Supports prerecorded messages and redirects to call centers
Rich Media Interactive Features

Learn more about your customers
Games and trivia
Customizeable gameplay templets Includes casual games, quizzes, questionaires
Voting
Supports successive voting Customizable results display, includes bar charts and pie-charts
Rich Media Interactive Features

Create deeper engagement programs*
Take photo
Upload photo to the ad units gallery Uploaded photos can be distributed through other digital channels
Record sound
Upload sound-clip to the ad units gallery Uploaded sound-clips can be distributed through other digital channels
Share with friends

Preset content to share, includes photo, video or link Select friends from contact list Delivery method includes SMS/MMS, e-mail
*In-app ads only
Tom Anderson
Regional Director of Sales, Americas Thomas@adsmobi.com +1 (608) 213-5208
adsmobi Inc. 260 Madison Avenue 8th Floor New York City, New York 10016
About adsmobi Inc.

adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms.
T: +1 (646) 807-4596 F: +1 (646) 807-4542 E: contact@adsmobi.com
Facebook.com/adsmobi Twitter: @adsmobi
adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser buy side of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.

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Our inventory has a broad global reach.

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Audience centric buys by Age, Gender, HHI

Serve your ads into contextual relevant inventory to your campaign

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Adsmobi Inventory of 16 + Billion Ad Requests

SE. Asia: 14%

S. Asia: 11% S. America: 2% Africa: 11% Australia: 1%

adsmobi Network Inventory 2010 (Q1+Q2)

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

adsmobi Inventory by category

Lifestyle, Shopping, 5% Women

Information, 18% News, Sport

adsmobi traffic october 2010

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

adsmobi Geo Targeting

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Featured Devices and Publishers on the Network

Further featured Smaato publishers and developers:

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Adsmobi Gives you Access to Smaato Inventory

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Adsmobi Rich Media Solutions

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Tech Specs: 320x50 pixels Animated gif for animation

Basic: <40KB file size Enhanced: <10 KB file size

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Animated gif for animation Basic: <40KB file size

Enhanced: <10 KB file size

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Adsmobi iPad Inventory

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Adsmobi Sample Proposal

CPC US $0.08 CPC CPM US $4.00 CPM

CPC GEO $.12 CPC Chi, LA, NYC Banner/Text

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Insurance, Banking and Healthcare in Mobile

Clarian Health Care

Johnson and Johnson Health Alliance and Cincinnati

Dollar Bank, Federal Savings Bank

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Sample adsmobi Channels

Herbs of Tradition & Supplements

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Sample Creative (approx. size)

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Leaderboard iPad only

Skyscraper iPad only

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved

Rich Media Ad Formats

Preloaded creative .Full-screen In-app only

Example: Simple banner ad 320 x 50 px

Example: 3-stage expandable ad 320 x 50 px 320 x 140 px 320 x 480 px

Example: Interstitial ad 480 x 800 px [creative: 420 x 630 px]

Copyright 2010 adsmobi Inc. www.adsmobi.com All Rights Reserved