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Chapter 3 Segmentation 0% found this document usefulChapter 2 Consumer Research 0% found this document usefulChapter 1 Sales MGT 0% found this document usefulChapter 1 Introduction 0% found this document usefulChapter 3 Segmentation 0% found this document usefulConsumer Motivation 0% found this document usefulChapter 2 Consumer Research 0% found this document usefulChapter Four: Managing Marketing Information To Gain Customer Insights 0% found this document usefulChapter 2 Company and Marketing Strategy Partnering To Build Customer Relationships 0% found this document usefulMarket Segmentation - Targeting 0% found this document usefulConsumer Research Process 0% found this document useful