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The Sarbanes

Electronics Industry

general magazine

Starbucks is characterized by its “third place concept”.

Rich Text Editor TV and Magazine Ads More Effective Than Ads on Internet April 1, 2009. New York, NY. McPheters & Company has released results of a study conducted in co-operation with Condé Nast and CBS Vision which explored the relative effectiveness of ads on television, in magazines, and on the Internet. The study used McPheters & Company’s AdWorksTM methodology to provide comparable measures of ad effectiveness across multiple media, using 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes. Additionally, eye-tracking software was used to determine whether – and under what circumstances – Internet ads were actually seen by respondents. Matched groups of respondents were recruited to spend 30 minutes with a single medium in a laboratory setting. They either watched a choice of sit-coms, read a magazine they selected, or surfed the Internet at will. At the end of the period, they filled out similar online surveys that asked whether they rec

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