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Chapter 5 - Demographic Dimensions of Global Consumer Markets

Chapter 11 - Place & Development of Channel Systems

Chapter 21 - Developing Innovating Marketing Plans

Chapter 22 - Ethical Marketing in a Consumer-Oriented World

Chapter 19 - Implementing and Controlling Marketing Plans_evolution and Revolution

Chapter 17 - Pricing Objectives & Policies

Chapter 18 - Price Setting in the Business World

Chapter 6 - Behavioral Dimensions of the Consumer Market

Chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

Chapter 3 - Focusing Marketing Strategy With Segmentation and Positioning

Chapter 1 - Marketing's Role in the Global Economy