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Joaquin Michael
Intended for the email can be used for sending a commercial meaning to someone, then this procedure is known as e-mail marketing. But if you look at a broader aspect, then a message which is dispat...view moreIntended for the email can be used for sending a commercial meaning to someone, then this procedure is known as e-mail marketing. But if you look at a broader aspect, then a message which is dispatched to someone or a potential customer also comes under email marketing.
The objective of email marketing is to build brand awareness through the transmission of adverts, also to solicit sales also to get donations for business recommendations. It can be done by sending an email to existing customer base or by providing lists respectively. Moreover, the current customers can be persuaded for the purchase of certain goods and services through email marketing.
Forms of E-mail marketing
1. Immediate Email:
This kind of email marketing involves sending a concept intended for communication through promotional message. For illustration, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the shoppers.
When the email tackles are known, direct marketing messages are sent to the people. Sometimes, the e-mail addresses can be rented from the service companies.
2. Transactional Email:
These kinds of email marketing makes use of those emails which are produced through customer's reaction to the company. In other words, the communication is done after the recipient wants to receive email from the company. In this regard, the messages may be in the form of dropped password reset to zero emails, order confirmation e-mail, basket messages, reorder e-mails, in addition to acquire or order confirmation emails.view less