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Topic 5 Sampling Theory & Sampling Techniques

Topic 1 The Role of Marketing Research

Topic 4 Questionnaire Design

Topic 3 Research design

Topic 2 The Marketing Research Process & Problem Definition

Chapter_05(Marketing and the Internet)

Chapter_04(Information for Marketing Decisions)(Chapter 3)

Chapter_03 (Developing and Enacting Strategic Marketing Plans)

Chapter_02(Environment of Marketing)

Chapter_01(Marketing Today)