Uploads by Arianna Laini

Decoding Branding

When Translation is Not Enough- Transcreation as a Convention- Defying Practice. a Practitioner’s Perspective

Translation or Transcreation 2 - Translatere or Transcreare in Theory and in Practice

Translations, Transcreations and Transrepresentations of India in the Italian Media

Transcreation as the creation of a new original. Exploring Creativity in Translation Across Cultures

Translation or Transcreation 1 - The Wheres, Whats and Whys of Transcreation

Transcreation in Marketing- A Corpus-based Study of Persuasion in Optional Shifts From English to Chinese

Translation at the Cross-roads Time for the Transcreational Turn?

Cultus - Transcreation and the Professions

Exploring the Boundaries of Transcreation in Specialized Translation

New interpretation and techniques of transcreation

Introducing transcreation skills in translator training contexts A situated project-based approach

On Aesthetic and Cultural Issues in Pragmatic Translation

When translation is not enough- Transcreation as a convention- defying practice. A practitioner’s perspective

Decoding Branding

Role of Vogue Magazine in the Transformation of Screen Characters Into Style Icons

43437646-Article Text-23168-3-10-20180301

7646-Article Text-23168-3-10-20180301

Advertising_and_Localization

7646-Article Text-23168-3-10-20180301