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2. Notes (MS-1) - Chapter 2

05 (MS-1) - Market Analysis & Marketing Research for Services

03 Notes (MS-1) - MS Organizations

04 (MS-1) - Marketing Mix in Marketing & Services

08 (MS-1) - Pricing of Services

06 (MS-1) - THE SERVICE PRODUCT -abridged

1. Notes (MS-1) - The Service Economy