Uploads by TheAlonemeteor

Patek Philippe

When are apps worth paying for.... copy

The six pricing myths that kill profits (1)

THE MARKETING ENVIRONMENT

How organisations generate and use customer insight copy

How artificial intelligence will change the future of marketing

Foreign operation mode combinations and internationalization

Dominant_retailers'_incentives

From multi-channel retailing to omni-channel retailing- introduction to the Special Issue on Multi-Channel Retailing

Closing the marketing capabilities gap copy

A segmentation study of cinema consumers based on values and lifestyle

Do Managers Know What Their Customers...

A taxonomy of mobile phone consumers insights for marketing managers copy

Avoiding blind spots in your next joint venture