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Msc- The Research Problem

Toward a theory of customer engagement marketing -- Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; -- Journal of the Academy of Marketing -- 10.1007_s11747-016-0509-2 -- a71e372176da7ecff8ca7a1ead3ad0a5 -- Anna’s Archive

New Methodology

New Methodology