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Hotels

Hotels

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Published by Doc Varun

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Published by: Doc Varun on Jul 16, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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HOTELS
TAJ Hotels OBEROI Hotels ROYAL ORCHIDHotelsOpening Time
7.65sec 15.37sec 13.27sec
Promotion
Not Loud Loud Very Loud
 Acknowledgement of media
Loud Light Light
Membershipaccount 
Available N/A N/AThe website of TAJ Hotels opened within the shortest interval of time, whereas that of OBEROIHotels took the most amount of time , marginally more than that of ROYAL ORCHID Hotels. Forincreasing the accessibility speed, the Hotels need to upgrade the language used to develop theirwebsite.TAJ Hotels are not too loud on their promotional campaigns which denote their brand value. This isin big contrast to that of the other hotels which promote their services on different sections apartfrom separate tabs developed for the same purpose. This is not a bad thing for either of the hotels,so it should not be of much priority as of now.TAJ Hotels acknowledge their media releases with different tabs, whereas the other hotels do that inthe background, thus not
giving much importance to it. TAJ Hotels gives significant importance to it’s
image and the other hotels should follow suit.The membership accounts are an added incentive that TAJ Hotels give their customers whichsignifies the extreme importance they
attach to them. This’ not the case for the other hotels and
they should follow suit.RECOMMENDATION1.
 
Oberoi hotels and Royal orchid hotels need to upgrade the language used to develop theirwebsite.2.
 
They have to add more of emotional touch to the background on the website.3.
 
They have to develop more tabs specifying the memberships accounts.

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