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TBG Digital Global Facebook Advertising Report Q22012\

TBG Digital Global Facebook Advertising Report Q22012\

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Published by TechCrunch
facebook advertising tbg
facebook advertising tbg

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Published by: TechCrunch on Jul 18, 2012
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07/10/2013

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Page 1© 2012 TBG Digital
0203040506080709
Contents
IntroductionCPM rates increase by 58%in twelve monthsAd engagement increases by 11%Increases in global ad costs slow to 9%Sector Click Through Rate Top 10Sector Cost per Click Top 10Sponsored Story ads are 53%more engaging than standard adsFacebook mobile ads are over 4xmore engaging than Twitter ads
 
 
Inthisreportwemeasured:
406 BILLION
 
impressions
 
inmorethan
 
190
countriesfor
276
clients
 
from
Q2 2011
 
to
 
Q2 2012
 
Welcome to TBG Digital’s Global Facebook Advertising Report for Q2 2012. This
report examines trends and changes in the performance of Facebook advertisingcampaigns managed by TBG Digital. We have a wide range of clients running Offsite,Fanning and Facebook Application campaigns so we believe our data provides a stronginsight into the market.This report, for the first time, includes actual values for costs and performancemetrics. You will read that ad costs have risen again this quarter, as have Fac
ebook’s
earnings per ad served. These metrics are important but not as important as the realvalue that Facebook traffic and connections bring to our clients. Whilst this report is agood indication of the Facebook ad market as a whole, it is important to understandthe data in context. Our clients, upon our advice, are now willing to pay more forquality clicks and fans. Focus is shifting toward measurable engagement and thedifference Social Media connections are making to their bottom line.TBG Digital is a Social Media specialist helping global brands to advertise and engagethrough Facebook and Twitter.Our team of experts has delivered more than 610 billion impressions and over 60million social connections with a focus on ROI. We create custom social experiencesthat are amplified through targeted media. All our activity is supported by proprietarytechnology and benchmarked against a data store of more than one trillion events.We have offices in London, San Francisco, New York, Chicago, Atlanta, Paris, Hamburg,Amsterdam, Manila and Sydney.
Introduction
The Cambridge University Psychometrics Centre has verified the results, graphicalillustrations and methodology used in this report based on the data provided by TBG Digital.
Page 2© 2012 TBG Digital

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