You are on page 1of 4

Brian D. Johnson - 7466 Stonedale Drive, Pleasanton, CA 94588 ~ 925.337.8911 ~ brian@bjohnson.

me Objective Create, lead and implement high-impact communications programs that Move prospective customers to buy, Motivate media and industry analysts to recommend, Cause competitors to be concerned, and Make employees proud. Work Experience Communications Consultant November 2009 to Present Pleasanton I am a ghostwriter for an East Bay executive, writing her weekly column on the Inc. website and her blog. I am also a content developer actively working on assignments ranging from technology and entertainment for an international range of clients. I have help a biolab company based in Marin launch its social media program supporting the introduction of new equipment and building company loyalty. I've also represented the used textbook company Alibris creating a back-to-school campaign with grassroots on-campus street theater. PowerCloud Communications, Director of Public Relations November 2010 to present Palo Alto Helped launch PowerCloud Systems, a PARC spin-out, from series A to series B funding. I created high-impact media relations campaign winning high volume of positive media coverage and industry analyst endorsements. Lawrence Livermore National Laboratory, Public Affairs Officer July 2011 to June 2012 Livermore Responsible for creating stories for internal and external publications. Worked with biology and engineering divisions to improve employee communications and media coverage. Managed executive transition. Received Q security clearance from Department of Energy. Trapeze Networks, Public Relations Director February 2008 to November 2009 Pleasanton Created product and corporate public relations program that resulted high-volume of positive media and industry analyst coverage that drove wide-spread product adoption and awards. Results successfully positioned company for acquisition. Implemented cost-effective social networking tools that measurably increased SEO. CenterBeam, Public Relations Director March 2002 to May 1, 2006 San Jose Responsible for integrated media and industry analyst relations program. Increased mindshare against closest competitor from 50% to 95% in twelve month period. Won coverage on CNBC, The Wall Street Journal and IT industry trade press. Developed and implemented blog measurably improving SEO. Responsible for industry analyst / media relations budgets. Created executive visibility program resulting in coverage at Gartner and op-eds published at ZDNet and c|net. 3Com Corporation, Corporate Public Relations Director January 1996 to March 2002 Santa Clara Responsible for public relations program covering all aspects of 3Coms corporate profile including executive visibility, financial well being, technology strategy and public affairs. Responsible for visibility programs for chairman, CEO, CFO and CTO. Successes include regular appearances on network television, participation in World Economic Forum, bylines in national media, and keynotes at CES, InterOp and other high-impact conferences. Managed corporate media relationship program including ongoing measurement of message / program effectiveness and corporate reputation. Managed competitive communications. Managed media programs for Palm Computer IPO, mergers, acquisitions, shareholder meetings, executive succession, shareholder lawsuits and other financial crisis communications. Responsible for message / media training program. Created and managed 3Coms web-based Press Box. Created and managed broadcast and online media programs. Coordinated 3Com message with international media program. Managed staff of ten and agencies with budget in excess of $5M. Experienced at recruiting talent, creating high-performance teams and developing staff.

/more

Brian D. Johnson Page 2

Alexander Communications, Vice President May 1993 to January 1996 New York / San Francisco Responsible for business-to-business and consumer accounts. Managed staff of twelve and billings of ~12M/year. Tripled revenues for business-to-business and consumer account groups. Launched HPs home products division and product line. Managed competitive public relations program for Novell and HP network server division. Media trained top executives from Red Herring, ideaLab, HP, Novell, CompuServe, Rand McNally. Launched new companies including InterTrust, NetPerceptions, NetGravity and ideaLab. Internet Guide, Principal -December 1990 to May 1993 - New York City / San Francisco Helped media and financial services companies understand and leverage the Internet. On-the-air expert for CBS Network News on Internet issues, hosting weekly Digital Drive segment of "Up To The Minute" national television news program. Served as researcher for "Eye-to-Eye" with Connie Chung and Sixty Minutes. Built first web sites for CBS News, Time Warners Vibe magazine. Worked for Jerry Michalski to develop and staff Internet "Rumpus Room" PC Forum. Helped launch Edgar database, SEC information. Consulted with Morgan Stanley regarding using Internet as a research tool. Consulted with Jim Gleick on launch of NYCs first commercial ISP. Regularly used as expert source for stories in Fortune, Esquire, and Release 1.0. Ketchum Public Relations, Vice President - February 1983 to December 1990 -New York City Was lead on Digital Equipment Corporation account. Managed introduction of DEC's entry in PC, RISC and mainframe markets. Media trained ~75 DEC executives. Initiated and managed competitive research program against IBM. Managed vertical market programs in media, manufacturing, telecommunications, banking / finance. Booke & Company, Senior Account Manager - September 1981 to February 1983 - New York City Lead account staffer on IBM Entry Systems Division account. Led media introduction of IBM's PS/2 and OS/2. Media trained 50 IBM executives. Managed IBM's consumer outreach focused on national/major market broadcast media tour. Managed media relations program for Control Data, Hitachi Data Systems and introduced worlds fastest supercomputer (at that time) ETA-10. Professional Member of Advisory Board for Biz360, a public relations metrics service provider. Speaker on Crisis Communications at Public Relations Society of America annual convention, 2002 Regularly quoted in public relations trade press on media relations issues. Member of Modern Language Association Member of PEN

Education Harvard University, Radcliffe College, Publishing Procedures Program, 1981. University of Missouri, Columbia, English Literature, BA with honors, 1981.

# # #

Revised July 2012

You might also like