dfjtydyugfRahul Bajaj is the Chairman and Managing Director of the Bajaj group, which has been named

amongst India's top ten business groups. He is one of India's renowned industrialists and is internationally respected for his business expertise and entrepreneurial character. Rahul Bajaj comes from the family of Jaman Lal Bajaj. Rahul is the grandson of Jaman Lal Bajaj, who founded the Bajaj Group. Shishir Bajaj is the brother of Rahul Bajaj. Rahul Bajaj has two sons, Rajiv Bajaj and Sanjiv Bajaj, and daughter Sunaina Kejriwal. His sons Rajiv and Sanjiv Bajaj manage his companies. Rahul Bajaj completed his schooling from Cathedral, a school in Bombay. Then he further pursed his studies from St Stephen's College, Delhi and Harvard University, USA. He took over control of the Bajaj Group in 1965 and successfully established one of India's best companies. He established factories at Akurdi and Waluj. In 1980s Bajaj Auto was India's topmost scooter making company. After ten years of Bajaj Auto's success Chetak was launched. Bajaj Auto had to face many challenges with the liberalization of the Indian economy. The slump in the sale of scooters and the downfall of the stock market of 2001 hit the company hard. It was forecast by some business analysts that Bajaj industries would have to shut down soon. But without losing hope Rahul Bajaj with his business expertise re-established the battered company. He established another factory in Chakan, invested in R&D and came up with Bajaj Pulsar Motorcycle. Bajaj Pulsar is presently a leader in its sector. In June 2006, Rahul Bajaj was elected as a Rajya Sabha MP from Maharashtra.

The Chairman and Managing Director of Reliance Industries Limited, India's largest private sector company, Mukesh Ambani was born on April 19, 1957 in Aden, Yemen. Son of the legendary Dhirubhai Ambani, Mukesh graduated in Chemical Engineering from the University of Bombay and went to the United States to pursue a Masters in Business Administration from Stanford University, but dropped out after his first year to help his father, Dhirubhai Ambani with some of his projects. He joined Reliance in 1981 and was instrumental in Reliance's backward integration from textiles into polyester fibres and petrochemicals. It was under his leadership that the world's largest grassroots petroleum refinery was set up by Reliance at Jamnagar in Gujarat. Mukesh oversaw Reliance's petrochemicals' manufacturing capacities increase from less than a million tonnes to over thirteen million tonnes per year. The Jamnagar refinery presently has a capacity of 660,000 barrels per day. Mukesh Ambani is now all set to enter the retail sector in a big way. Mukesh Ambani has won many awards and accolades. He was chosen as the ET Business leader in 2006. Mukesh Ambani was ranked 42nd among the World's Most Respected Business Leaders in a survey conducted by Pricewaterhouse Coopers and published in Financial Times, London in 2004. He also received the Asia Society Leadership Award given by the Asia Society, Washington D.C., USA. Under Mukesh Ambani's stewardship, Reliance Industries has branched out into offshore, deep water oil and gas exploration and production programmes, a petroleum retail network across India and many other areas. He served as the co-chair at the World Economic Forum Annual Meeting 2006 in Davos, Switzerland. Besides, he was awarded the World Communication Award for the 'Most Influential Person in Telecommunications in 2004' by Total Telecom in 2004, apart from being ranked 13th in Asia's Power 25 list of 'The Most Powerful People in Business' published by Fortune magazine in 2004.

 $825 Bangalore

N. R. Narayana Murthy
million

58 . Married . 2 Children . Source: Forbes Associated Companies: Infosys Technologies Mr. Narayana Murthy was born on August 20, 1946 in Karnataka, India. Murthy obtained his Bachelor of Electrical Engineering (B.E.) from University of Mysore in 1967 and his Master of Technology (M.Tech.) from Indian Institute of Technology (IIT), Kanpur in 1969. A Son of a small-town schoolteacher, he and six partners founded $1 billion (sales) Infosys Technologies. Murthy had a very humble begining to life. In an interview he mentioned that as a child he used to try and cultivate such recreational habits which did not require any money.For instance instead of going out for a movie he would stay back and play with his friends.He once remarked that because of paucity of money he could not do his BE from IIT not that it would have mattered to what infosys is right now. Talking of that day when the seven friends decided to create Infosys Murthy says that they had lots of hope, confidence, commitment, energy, enthusiasm, hard work, passion and a sense of sacrifice.On the other hand they were short on money. His wife Sudha Murthy became the venture capitalist and provided them with Rs 10,000 as seed capital. In the initial days Narayan Murthy said that he never dreamt about size, revenues and profits. The only dream they followed was to build a corporation that was, above all things, respected. Murthy was instrumental in cultivating strong value systems within the team at Infosys. They put the company benefits ahead of their own interest - thus beleiving in legal moral and ethical business. Infosys itself has seen consistent growth in revenue and profitability for over 50 quarters, since it got listed in India To retain the trust of investors, Murthey has followed a very simple mantra - under promise and over-deliver. Every situation is what one makes it to be. Confidence is half the battle, and leadership is making the impossible look possible. Speed, imagination and excellence in execution are the only three contextinvariant and time-invariant attributes for success are some of the golden quotes from the Murthy school of business management. Like J.R.D Tata Murthy says that to achieve extra ordinary results, you must surround yourself with people smarter than you - and set them free. An finally the philanthropist Murthy with some of the founder members of infosys have contributed more then a billion rupees for the upgradation of the IIT centers. The Infosys founder member says that unless a person makes a difference to the society and earn their trust, he can never become long-term players. Therefore, in everything that humans do they should ask themselves whether we they are adding value to the society regardless of which part of the globe they are in.

Rahul Bajaj

$850 million Pune 66 . Married . 3 Children . Source: Forbes Associated Companies: Bajaj Group Rahul Bajaj is India 's most outspoken industrialist. As chairman of the Bombay club Bajaj was among the few to have vehemently opposed India 's liberalization programme in the early 1990's. It is ironic that today Bajaj plans to have establishments in countries as far and diverse as Brazil , Indonesi and Nigeria .. A confidante of Mahatma Gandhi, Rahul Bajaj's grandfather founded the scooter company. Recently tensions with estranged brother Shishir hogged the limelight and threatened to divide his fortune Bajaj believes in giving people a lot of independence. He prefers them to learn while on the job. Brash and assertive, Bajaj thinks that he created one of India 's best companies in the difficult days of the license-permit raj.Although many would disagree and think that creating companies during the license raj was far easier for established business groups then for the non-established ones. In 1980 Bajaj Auto was top scooter producer and its Chetak brand had a 10-year waiting list. During the 1970's foreign collaborations and licenses were difficult to obtain. However, in the 1980s capacity licensing and foreign collaboration for two-wheelers was liberalized. All the world's top players (Honda, Suzuki, Yamaha, Piaggio, Garelli, Peugot) entered through collaborations or joint ventures. But this did not deter Bajaj Auto as it met the challenge and maintained its dominating position.. While Hero Honda captured the motorcycle market Bajaj hung on to its scooter business. Post the liberalization and the change in the demographic profile the younger Indian began to prefer motor-cycles to scooter. Bajaj finally woke up but by then Hero Honda was already ahead in the two-wheeler race. Talking of people Bajaj feels I feel an MBA should have four essential qualities to succeed in the new millennium a. Listen effectively

b. Think like an entrepreneur

c.

Cross functionality.

d. Smart work combined with hard work

Bajaj feels that the world has become a seamless place to live in and that liberalization of the economy during the 1991-93 period was handled exceptionally well. The biggest problem with the country is its apathy to creating wealth. Rahul Bajaj feels that the bloated structures and the unproductive systems need to be dismantled. The need of the hour is efficient mechanism with free and fair competition. This year Rahul Bajaj become a Member of Parliament through the Rajya Sabha. It is now for time to decide whether as M.P Bajaj actually does what he always wanted to do. His company how-ever is being handled very well in the safe hands of his son Rajeev

Parachute oil
Marico industries in one of the largest FMCG company in India, offering a customized brands, catering to the needs of the target audience. Marico also has a very strong nation wide network, which makes the brands available for the customers. Ultimately, for a FMCG company distribution is the core focus area. Marico is well known for its brand, Parachute coconut oil. Parachute is one among India 's Top 100 Most Trusted Brands and is the world's largest packaged Coconut Oil Brand. Brand name: Parachute Positioning: As a purity brand. Target Audience: The primary target audience of Parachute is women of all ages in both urban and rural population of India. Pioneering idea: Parachute pioneered the idea of selling the coconut oil in plastic. Communication: Mass communication on the platform of caring with mother daughter theme. Innovation strategy: Marico followed innovation as a major strategy in building Parachute brand. The following are some example. 20 ml Parachute - a Rs 5 SKU that enables loose oil users to upgrade to Parachute.

Flip Top Cap for Parachute bottles to enhance the safety and protect the purity of Parachute

Parachute Mini - a bottle shaped small pack being sold at an MRP of Re. 1

Easy Jar of Parachute to facilitate usage especially during winters

The strategy followed by the company and the quality of the product offers a customized product in all seasons, to grab the price conscious customers and to provide value for money. Other extensions are: Brand name: Parachute Advanced refined hair oil and Parachute Jasmine Target audience: Young and appearance conscious consumer. Positioning: Focuses upon the fragrance aspect of the oil. Brand name: Parachute After shower Hair Cream Target audience: Young men (SEC A, B) Positioning: Focuses upon stylish look, non sticky and nourishing aspect. Brand name: Parachute Sampoorna Target audience: Women customers Positioning: Focus on providing strong hair. Brand name: Parachute Natural shampoo Positioning: On the platform of Naturals which makes hair healthier.
POSTED BYDINESH KUMAR GAT2:04 PM LABELS:BRANDING STRATEGY,BRANDS,FMCG,MARKETING STRATEGY