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  • Advertiser: Brand Name: Product: Agency: Country: Category: Released: April 2008 Credits & Description

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    Anupam Sharmaa
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    This document contains summaries of 5 advertisements from Samsung: 1) A 2008 Canada mobile phone ad that emphasized Samsung as dependable and reliable. 2) A 2012 Israel ad for the Samsung Galaxy by McCann Erickson Israel. 3) A 2009 UK washing machine ad by Cheil Communications that promoted Samsung washing machines. 4) A 2011 Hungary ad for the Samsung HMX Q10 camera directed to be usable with either hand. 5) Two 2012 print ads in India, one promoting Samsung and Olympic shooter Gagan Narang, and the other promoting the Samsung Notebook Series 5 as desirable.

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    Samsung

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    This document contains summaries of 5 advertisements from Samsung: 1) A 2008 Canada mobile phone ad that emphasized Samsung as dependable and reliable. 2) A 2012 Israel ad for the Samsung Galaxy by McCann Erickson Israel. 3) A 2009 UK washing machine ad by Cheil Communications that promoted Samsung washing machines. 4) A 2011 Hungary ad for the Samsung HMX Q10 camera directed to be usable with either hand. 5) Two 2012 print ads in India, one promoting Samsung and Olympic shooter Gagan Narang, and the other promoting the Samsung Notebook Series 5 as desirable.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    30 views6 pages

    Advertiser: Brand Name: Product: Agency: Country: Category: Released: April 2008 Credits & Description

    Uploaded by

    Anupam Sharmaa
    This document contains summaries of 5 advertisements from Samsung: 1) A 2008 Canada mobile phone ad that emphasized Samsung as dependable and reliable. 2) A 2012 Israel ad for the Samsung Galaxy by McCann Erickson Israel. 3) A 2009 UK washing machine ad by Cheil Communications that promoted Samsung washing machines. 4) A 2011 Hungary ad for the Samsung HMX Q10 camera directed to be usable with either hand. 5) Two 2012 print ads in India, one promoting Samsung and Olympic shooter Gagan Narang, and the other promoting the Samsung Notebook Series 5 as desirable.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Advertiser: Samsung Group Brand name: Samsung Product: Samsung Wireless Phones Agency: Cheil Communications Country: Canada

    Category: Mobile Telephone Released: April 2008 Credits & Description: Campaign background from Cheil Worldwide, Canada: Words like dependable and reliable were used by consumers when they were asked to describe the Samsung

    Advertiser: Samsung Group Brand name: Samsung Product: Samsung Galaxy Agency: Mccann Erickson Israel Country: Israel Category: Computers, PDAs & Calculators,Laptops Released: January 2012 Credits & Description: Advertising Agency: McCann Erickson, Israel Executive Creative Directors: Shachar Filer, Itay Galon Creative Director: Tal Moravkin Art Director: Assaf Levy

    Advertiser: Samsung Group Brand name: Samsung Product: Samsung Washing Machine Agency: Cheil Communications Country: United Kingdom Category: Washing Machines Released: December 2009 Credits & Description: Category: Home Appliances & Furnishings Advertiser: SAMSUNG Product/Service: WASHING MACHINES Agency: CHEIL COMMUNICATIONS

    Advertiser: Samsung Group Brand name: Samsung Product: Samsung HMX Q10 Agency: Kirowski/Isobar Country: Hungary Category: Cameras & Video Cameras Released: August 2011 Credits & Description: Left works right Samsung HMX Q10 - The world's first any-handed camera Advertising Agency: Kirowski/Isobar, Budapest, Hungary Creative Directors: Mrton Jedlicska,

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    Media/Origin: Print / Indian Product Group: Corporate Brand: Samsung Advertiser: Samsung India Advert title(s): Gagan Narang Creative Agency (Name, City, Country): Cheil India Work type: Client work Published: Yes Date of publication / release: July, 2012

    Media/Origin: Print / Indian Product Group: Computers and IT Related Brand: Samsung Notebook Series 5 Advertiser: Samsung India Advert title(s): Most Desirable Creative Agency (Name, City, Country): Cheil India Work type: Client work Published: Yes Date of publication / release: July, 2012

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