--+0What is brand and branding?

Branding is a name which is easily relatable to the main business and the services it provides
for the customer each branding is unique and it send s out a different message to the
customers. Every individual brand is unique and can carry the company either in a negative
way or a positive way depending on how well the branding is done can make the business run
smoothly. The brand can differentiate the business and their services from their
competition. The brand generates a lot of revenue for the company. The logo is a legal
instrument which is owned by the company logo is a symbol or image placed on every
product which is sold by the company. which can help the customers to easily recognise
identify the company which is selling the services or the product. every logo is unique and
portrays a unique personality. There are three types of product branding. Product branding
is when each of the company’s products promoted in a unique way cooperate branding is
when all their items will have the same kind of vibe to every product or service the company
sells services branding is when all their services are branded in the same way. Branding
adds value to the company and it also creates a sense of customer loyalty towards the
company.
What is brand promoting?
Brand promotions to create awareness of the product and are to persuade the customers to
buy that certain item which is being promoted by that company. This generates income for
the company it also creates a sense of loyalty towards the company. Brand promotion is
done through advertising and digital interactivity for examples such as instar and Facebook.
Brand promotion falls into seven different type of categories which are advertising, sales
promotion, direct marketing, personal selling, sponsorship, digital interactivity. Sales
promotion is used to persuade the customer to buy that certain item. This is shorterm
tactics used in business to increases sales. some sale promotion may be targeted at the
consumer. Promotion is an important factor for a business when it comes to clarifying the
products or service which your company is selling this method is used for long- term success
to gain more income for the business.
Why dose each business needs to promote itself?
The business promotes itself to create sense awareness to gain income through the sale it
also provides the customers with better deals to gain more of the share market. which
brings in more income which the company can use to work on better products or stay ahead
of the competition. Promotion is a way of communication between customer and business
who are promoting them self or individual item or to inform customers of new deals or
improvement on a certain product to the customers. This way they are more likely to buy
from them instead of their competitors. If the business promotes itself, it creates more
demand for that product or service which the business provides. The brand needs to
promote itself to persuade and inform the customer s what their business or service trying
to sell.
What are likely negative effects of unsuccessful branding?
Unsuccessful branding can lead to a loss of trust between the company and the customer
which can further evaluate into decrease in sales also create bad name for the brands which
work with the company it also shows the company in a negative light which may ward of
potential sales for the company. The company called BP had oil leakage in middle of the sea in the
year 2010. The manufacture associated with Nike were caught using child labour.

Write description of each business British airway Audi

Business one

British Airways are a private limited company which was founded on 3 March
1974. It used to belong to the UK government now it belongs to a company
called international airline. The current owner of this company also owns
another airline company called Iberis Airlines. Which stated to be one of the
largest companies in the uk. The competitors of British airways are Easy jet,
virgin media, delta. The current chairman of British Airways Alex curz. British
airways provide air operation within the country and outside of the country.
Their focus is on commercial flight s they also provide other services like cargo
freight and mailing services. The company’s services are highly active in united
states and in Europe. British airways are part of an alliance called one world
where currently 15 airlines are working in coalition to provide better flight
service for the customers. Here is some example of flight operators who are
currently working with the alliance are American airlines, Japan airlines.
Business two
Audi is car company which is owned by the company called Volkswagen the
for rings symbolise the coalition of the four companies which formed Audi logo
in in1932 the four companies which merged are Horch, Audi I, DWK,
Wanderer. Audi main headquarter s are in Germany. The main competitors for
Audi are BMW Mercedes which rival this company in sales. The chairman of
Audi is called Rupert Stadler. He was born on 17th of March 1963. The company
Audi was born in the year 1909 on the 16 of July in a place called Zwickau.
Germany. The founder of the Audi is called august horch. Audi is car
manufacturing company which originated from Germany and two of its
manufacturing factories are in Germany. The company which manufacture
Audi cars are Volkswagen.
 Images of slogan logo

How do the companies convince the people to spend their money with them?
 The company British airways convinces people to spend money with by giving out a special
offer to certain or desired location of the customer. The company provide extra services like
a medical escort for those who unwell and might need immediate medical attend for the
duration of their flight. This company has and point reward system to keep the customers
coming back. This company also has disability and mobility assistance for the people who
can’t travel for themselves will still be able to travel with this company due to their
assistance. This company also provide s travel insurance and other necessary facility need
for the journey, so the customers will be able purchase everything in one go rather than
having to go to different service providers. This company also provides customers with
voucher if you provide information about a cheaper deal from the same or different airline
companies the difference in price is given as a voucher so that you the customer doesn’t
lose out. This company does celebrity endorsement to ensure the customers that it safe to
travel in their airlines. The company also has billboards to advertise and encourage people
to buy from their services.

The company AUDI convinces people to spend their money with them is by celebrate
endorsement and on video sharing website to show what their product is capable and giving
the customer s visual of the product look like. The AUDI company offers range of offers to
the customers such as vehicle health check, accident aftercare, they also sell car part so that
u get it replace by the company. This company also provides Motability care for the disable
drivers in the uk. They also provide car serving as well as accessories for the customers
vehicle. This company also offers finance plan for the customers prefer to pay instalments.
The company provides unlimited millage warranty coverage for new and old cars for the
first two years the customer has the options to extend their warranty after the two years
depleted. This company has their own app which can be accessible through the app store
and google play the function of the app is to inform the user about new products and
terminate dates for agreements and warranties.

How do each brand personalities appeal to you?

British airways brand give of feeling as if it’s patriotism due to the red white blue colours used in the logo
which represents the colours of the Britannia s flag. The brand comes off as sincere and dedicated to elected
roles in providing the best service possible. The companies also come as organised and punctual because of
them constantly updating information to customer about flight delays.

The Audi company brand appeal as luxuries to the customers I choose this word because the company
product is really expensive, and I believe that it shows class and wealth of a individual who owns it. I also
believe brand comes off as futuristic due to the interior design as well as the additional features which come
with the product. I believe that the company brands appeal to customers as smart due to the dark colures
used in their logo as well as their product. The Audi company brand personality shows that the company are
perfectionist because of the design and quality and performance of the products are not left to chance when
constructing the final product.

What are the benefits of the business having successful brand

The benefit s of successful branding is that more people will able to easily recognise this brand which
makes it easier for the company to launch a new product on the market easier and expect a high
amount of sale. Customer loyalty is created through successful branding which creates mutual trust
between the business and customer, therefore, makes the customers to want to come back to the
same company to explore new products the company has released. Successful branding creates
credibility which reassurance the customers doubt of the company’s services or the products they
sell or releases in the market. This way people will be more willing to spend their money with this
company where they know that the best is to be expected when they spend their money there.
Having a successful branding gives that certain company competitive edge in the market over other
companies are in the same business sector. Successful branding can save the business from small
error which may occur in the business and will be forgiven by the customers easily. A well know
brand can charge higher prices for their product due to their companies’ reputation. The company
can release multiple products under one name and expect a decent amount of a sale. The benefits
of the successful branding is that it leaves long lasting perception in the customers brain it also
shows the customer that the company has high quality products and the customers are persuaded
into think that this company’s product are better then the products which currently available in the
market .

How both businesses promote their brand

Similarities differentiate
Tv advertisement Leaflets
YouTube ads Books
Websites Apps
Social media
Magazine

In this advertisement the Audi company reveals it three

model in 0.34second to show the costumers the rage of
models available and to show the sleek design exterior of the
products the camera moves into the vehicle were it show of
the new features of the Audi vehicle 0.51 seconds of the
video while it chaos outside of the vehicle this could be
company implying no matter how chaotic your life’s their
product can provide the best relaxation to you.

In the British airways company advertisement is the safety

rules are made cleared to the audience by celebrity
endorsement and with bit of comedy involved.
 British airways company uses social media to advertise about
different locations the customers could travel and keep them
updated to new offers and holiday deals which might be available
to them.

The company Audi uses social media to advertise its range of

products and new innovative design to public to inspire them
to buy their product.

The company Audi advertises to show off its products so mostly all the advertisement are mainly
based around the product itself and its features which come with vehicle they also focus on showing
the quality and sleek design of the vehicle by including shots outside the vehicle and inside the
vehicle to show of the rich and luxurious interior and exterior of the product in all perception
possible so the customer gets full understanding of what to expect with the product most
advertisement which Audi company lacks narrative voice it always a focus on the vehicle and
videos always action -packed. In other hand the company British airways mainly have slow moving
seen in the advertisement with a narrative voice and in some occasion with comical narrative voice
with the safety rules been shown in the advertisement to make it more entertaining for the views
they also use celebrity endorsement to persuade the customer to choose their company.

The British airways company is market orientated because they listen to the customers and then
they decide their service unlike the company Audi they are market orientated Because they use their
innovative design and within their expertise to launch new products. The British airways brand
symbolise unity and safety in other the Audi company brand represent wealth and class innovative
design.

In conclusion the company Audi sales products to the customers while British Airways provide a
service.
 Audi advertisement

https://www.instagram.com/audi/?hl=en

British airways

https://www.youtube.com/watch?v=FQ9Xpzi4qkU

https://www.instagram.com/british_airways/?hl=en

Audi https://www.google.co.uk/search?q=slogan+of+audi+2018&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-8-
OE28zdAhViDcAKHc8tAucQ_AUIDigB&biw=1920&bih=938#imgrc=AKwyL_p809MaLM:

https://wallpapercave.com/w/wp1831047

https://www.audi.com/corporate/en/company/history/companies-and-brands/four-brands-four-rings.html

ttps://www.google.co.uk/search?ei=vTWlW5vyLc6CgQbnvqbwCA&q=who+is+the+owner+of+audi&oq=who+is+the+
+owner+&gs_l=psy-
ab.1.1.0i67k1l3j0i20i263k1j0i67k1j0l5.11572.21446.0.23682.41.23.5.6.7.0.236.2295.9j9j1.20.0....0...1c.1.64.psy-
ab..14.27.2050. 6..35i39k1j0i131k1j0i10k1j0i22i30k1. 189.xP7XLTohFfU

https://www.marketing91.com/audi-competitors/

ttps://www.google.co.uk/search?
ei=iTqlW_yZEYLMgAbJ1ITYBg&q=the+chair+man+of+the+company+audi&oq=the+chair+man+of+the+company+audi&gs_l=p
sy-ab.3..33i22i29i30k1.27925.51010.0.51554.52.43.9.0.0.0.187.4489.3j34.38.0....0...1c.1.64.psy-
ab..6.46.4560.6..0j35i39k1j0i67k1j0i131i67k1j0i131k1j0i131i20i263k1j0i20i263k1j0i13k1j0i10k1j0i13i30k1j0i8i13i30k1j0i22i3
0k1.126.pbaSsaNVZEQ

://www.google.co.uk/search?q=when+was+the+copmany+audi&oq=when+was+the+copmany+audi+
+&aqs=chrome..69i57.13844j0j7&sourceid=chrome&ie=UTF-8

https://www.youtube.com/watch?v=JdBGxsfMgaA

https://www.jardinemotors.co.uk/audi/servicing-and-parts-offers/

https://beta.audi.co.uk/owners-area/warranty.html
British airways https://www.google.co.uk/search?
hl=en&biw=1920&bih=938&tbm=isch&sa=1&ei=AyulW8WKC8aVsAf4w5mgBA&q=british+airways+logo&oq=british+airways+
&gs_l=img.1.0.35i39k1j0i67k1l2j0j0i67k1l2j0j0i67k1l3.2167.2167.0.4067.1.1.0.0.0.0.92.92.1.1.0....0...1c.1.64.img.0.1.91....0.9
hKX7q1ZRgg#imgrc=HjsOwDdtD9gpTM:

https://www.google.co.uk/search?
hl=en&biw=1920&bih=938&ei=uyqlW_m3KsfvgAaO6In4Dw&q=british+airways+slogan&oq=british+airways+solgon&gs_l=psy
-ab.1.0.0i13k1l2j0i8i13i30k1.5524.21131.0.23736.15.10.5.0.0.0.124.998.6j4.10.0....0...1c.1.64.psy-
ab..0.15.1018...0j0i131k1j0i67k1j0i22i30k1j33i160k1.0.7kFWUaEK2t0

ps://www.google.co.uk/search?
hl=en&q=american+airlines+motto&stick=H4sIAAAAAAAAAONgFuLQz9U3MLS0qFJiB7GqDMy1-
Jzzc3Pz84IzU1LLEyuLFzGqZZRb6Sfn5-SkJpdk5ufp5xelJ-
ZlViWCOMVWRYnlCrn5JSX5AIRqbGhOAAAA&sa=X&ved=2ahUKEwjVmaeG0MzdAhWJDsAKHSCzDcwQxA0wA3oECAoQEA&bi
w=1920&bih=938

ps://www.google.co.uk/search?
q=american+airlines+logo&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj8xfjN08zdAhXDTMAKHcFADD4Q_AUIDigB&
biw=1536&bih=750

https://www.britishairways.com/en-gb/flights-and-holidays/travel-insurance

https://www.britishairways.com/en-gb/flights-and-holidays/flights/price-promise

https://www.dailymail.co.uk/travel/travel_news/article-5908997/Celebrities-star-new-star-studded-British-Airways-safety-
video.html