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BACKGROUND OF THE STUDY

Many businesses today are looking for ways to drive innovation and grow their
company. Audi is among one of the brands which has given a major importance
to marketing. Marketing can be used to create new products services, and to
reach new markets. By leveraging marketing businesses can tap into new
sources of growth and opportunity. There are a few ways to leverage marketing
to drive innovation. One is to create new products or services. This can be done
by identifying new customer needs and then creating products or services that
meet those needs. This approach requires market research and a deep
understanding of customer needs. Another way to leverage marketing to drive
innovation is to reach new markets. This can be done by identifying new
customer segments and then designing marketing campaigns that target those
segments. This approach also requires market research and a deep
understanding of customer needs.
The final way to leverage marketing to drive innovation is to create new
customer relationships. This can be done by developing new marketing
channels or by creating new customer touchpoints. This approach requires a
deep understanding of customer needs and how they interact with your
business. By leveraging marketing to drive innovation, businesses can tap into
new sources of growth and opportunity. This approach requires market
research and a deep understanding of customer needs. However, the rewards
can be significant, so it is worth the effort. Marketing is a powerful tool for
driving innovation. But how can marketers use their skills to drive innovation?
The answer lies in understanding the relationship between marketing and
innovation.
Marketing is often seen as the art of selling, but it's more than that. It's about
connecting with customers, understanding their needs and wants, and
providing them with products or services that meet those needs. That's what
drives sales, but it also drives innovation.
Innovation is about changing the way things are done. It's about finding new
ways to solve problems or improve lives by creating new products or services
and bringing them to market faster than anyone else can do so. And that's
where marketing comes in: Innovation requires creativity, imagination and
courage — all qualities that are critical to marketing success.
Marketers need to think differently about innovation if they want to be
successful at driving it within their organizations or agencies.

BACKGROUND STATEMENT

Before we get into details, lets know why innovation is essential in any industry

With technological advances disrupting all industries and companies must

innovate in order to stay relevant and not be left behind. Innovation matters for
boosting growth and improving living standards and is defined as the
development and commercialization of products and processes that are new to
the firm, to market or to the world. Innovation plays a key role in introducing
novelty to existing product lines or processes, leading to increased market share
and revenue and customer satisfaction.

So now that we know how important it is for any industry to keep upgrading
and innovating and marketing industry is no less. Innovation in marketing is not
only the incorporation of new technology but also the implementation of new
effective ideas. Innovation is essential since it helps improve your product or
service. With innovation, you can reach new markets, and increase sales and
revenue. Innovation can be presented in different forms and influence various
areas of a business. You can bring new technologies or ideas into practice so
that your company can stand out from the competition. After implementing
some changes, you might notice higher customer satisfaction, more sales, and
higher profit. Consider implementing design, manufacturing, and product
innovation depending on your needs and problems. If you manage to adapt to
consumer preferences, needs, and behaviour, you can focus on your customers.
Innovative marketing strategies and campaigns enable you to find the right
approach to your target audience and win their attention. Conduct research to
find out the features your product needs for a better user experience. Excellent
customer experience will bring benefits to your customers and business.

So with this report I am trying to find out newer and innovative ways of
marketing both online and offline channels and finding out ways to make it
more cost effective and advancing our reach toward our Target market.

BACKGROUND THESIS

AUTOMOBILE SECTOR Is one of the biggest industry in the world, and

contributes around 7,1% in India’s GDP and is expected to grow even further.
Considering is success many players have entered this industry making it a lot
competitive and crowded which makes it very difficult to find a gap in the
market and also the product market fit. It then becomes essential to find the
right and to reach to the target audience the brand is looking to serve. In order
to do that the company will require to adapt innovative ways to reach its buyers
for example if a brand has to reach to younger audience its has to look where
the target market is, which happens to be on online platforms like Youtube,
Instagram and Snapchat Marketing, and in order to reach the middle age group,
a brand can market its product on Newspapers, magazines etc. But these are
still a very traditional approach to reach the buyers and the company still needs
to look to more ways as we the market is crowded making it a lot more difficult
to make a sale, and there’s when Innovation kicks in. In order to do better, grow
and to keep its reputation up AUDI will too have to adapt to the newer
technology for which its known. With me being a part of the Audi family as an
intern, I’ll be trying to help the brand reach its objectives.

HISTORY OF AUTOMOTIVE MARKETING INDUSTRY

The methods for marketing cars have changed dramatically over the past 120
years. It all began with very simple black and white adverts, produced soon after
motor vehicles were invented. These days, we’re bombarded from all angles
with slick videos, flashy print ads and more online content than we could ever
possibly consume. The simple adverts in the early days were a sign of the times,
emphasizing that cars were the ultimate luxury. The first ever car advert in 1898
featured the headline “Dispense with a horse” and simply sold the benefits of
the Winton Motor Carriage. In 1912, Henry Ford said: “Ford advertising never
attempts to be clever.” However, as the ’20s arrived and the adverts became
brighter with beautiful Art Deco illustrations, even Ford couldn’t keep it simple.
Ad agencies were brought in to drive the creativity of the adverts forward. Even
in the ’30s when America was struggling with The Depression, streamlined car
ads cut through the darkness of the era. It was after WWII that car adverts
looked to the future with illustrations that became more ridiculous and
futuristic. Cars were still a luxury, but there was more competition, and car
makers’ efforts in the war were used to promote new consumer offerings. Car
ads were getting bigger and more over the top through the ’50s — much like
American cars of the time — but it was Volkswagen that changed all that with
its iconic 1959 advert for the Beetle with the tagline “Think Small.” This is where
the motoring world and the marketing that went along with it split. American
advertising had an ostentatious, rock-and-roll feel to it, while Europeans were
taking a more compact route. America was all about the big V8 engines and
imagery that included animal print and bikini-clad women. However, when the
oil crisis hit in the seventies and Japan entered the market with efficient little
automobiles, those rumbly V8s fell out of favor. When super cars hit the market
in the ’80s, cars became more than just a luxury. Ad agencies concentrated on
style but had to sell the unique points of each car. Television advertising
became quite important for manufacturers as a way to show off exactly what a
car could do. Long gone were the days of over-the-top illustrations. Land Rover
took the idea a little further and began a new era of over-the-top video
marketing with its Defender climbing the side of a dam. All the adverts from the
eighties were garish, loud and bright, something that has ebbed away over the
years, but it was the nineties where car adverts really came into their own with
bigger budgets and more technology leading to cinematic epics such as the Ford
Cougar ad that featured Dennis Hopper racing another version of himself. Fast
forward to more modern adverts — both generally and in the automotive world
— and car manufacturers are taking a completely different route. While you can
still find the dramatic and ostentatious marketing material out there, there is an
emerging trend advertising to appeal our emotions. Just look at Volvo’s new ad
for its Polestar V60, playing up to the emotions of all dads who want their kids
to look up to them — as racing drivers, no less. This campaign goes one step
further by integrating social media, encouraging people to upload their
children’s drawings of cars using the hashtag #MyPolestar. The prize is to win a
day’s ‘racing driver experience’, and this highlights another evolution in
automotive marketing — allowing your audience to become brand
ambassadors. Automotive video marketing has drastically changed the way we
feel about cars, and print advertising has also followed this trend. In a rather
neat conclusion to this nostalgic trip, Volvo has gone full circle by encouraging
followers to produce their own prints, backed up with emotive video content
and a dedicated social media plan. Manufacturers are certainly working very
hard to win our attention these days.

RECENT TRENDS IN AUTOMOBILE INDUSTRY

With fast-paced technological advancements, changing customer behaviour and

growing market competition due to the entry of many new players, the
automotive sector is entering fast into a revolutionized age. Subsequently, with an
exponential increase in autonomous driving, cloud computing, electric vehicles,
machine learning, blockchain, and networking, consumers are blessed with a
value-added experience. Moreover, fuelled by the disruption in the supply chain
and operations during the pandemic, the industry players are chalking out new
and robust business strategies to stay relevant in the market. Technology has
opened up a plethora of opportunities for the automotive industry players to
explore emerging trends like the rising number of electric vehicles on the roads,
virtual showrooms, and easy finance options. From innovations in the assembly
line to advancements in the supply chain to the personalization of marketing
content, automobile brands are smartly leveraging technology to entice their
prospects.

• Digital automobile sales

To make it even easier for customers to purchase vehicles, automakers are

exploring options to make the entire buying process online through virtual
showrooms. The need for the virtual showroom rose tremendously during the
pandemic while there were restrictions on physical movement. Post the pandemic
too, the customers’ inclination towards shopping online, even for cars, prevailed.
Virtual showrooms are preferred by the automakers mostly because they make
sales easy, and unburden infrastructural and overhead costs enabling retailers to
offer competitive prices and lucrative deals. Virtual car tours, online
documentation and payment through secured channels are other benefits of
online purchasing.

• Sale of pre-owned vehicles

There has been a significant rise in the sale of used vehicles, with industry experts
projecting a 9 per cent growth rate between 2019 and 2025. The rise in the sale
has especially been seen in four-year-old or pre-owned electric and hybrid
automobiles which are backed by the latest technologies but are not as expensive
as the new cars. With the rise in sales, dealerships are now creating inventories,
especially dedicated to keeping pre-owned cars.

• Internet of Things

Vehicles need to communicate in a secure way online. And the advancement in

technology allows data collection and communication between vehicles. The
data enables a vehicle to know what is happening in its surrounding area.

IoT also uses algorithms and makes it possible to monitor a vehicle and perform
predictive maintenance. The alerts about driving and predictive maintenance
will be sent to the driver. This helps reduce downtime and improve the driving
experience.

• Automatic Lift Gate

Automatic lift gate technology is helpful when you want to get into your car,
and your hands are full. The car can sense your keys and open them
automatically.

Many cars, including different Toyota Tundra colors, can gain from such
technologies that improve a driver’s experience.

• Electric Vehicles

Companies that make electric vehicles aim to produce cars that are easy to
maintain. This means producing trucks with fewer parts. Companies continue to
work towards finding these solutions. For example, some companies might
consider using parking spaces as charging stations. Technology makes it possible
for the charging station to know how much power each vehicle needs. Software
technology also controls how each car is charged in terms of speed.
 • Wireless technology

Normal cars usually have over 100 million codes and 30,000 parts, and the latest
technological advancements have further increased the numbers to help drivers
navigate more properly. Especially, the inclusion of 5G technology will be a game
changer as people will be able to exchange information through wireless
technology including traffic and weather updates while on the road.

• Penetration of connected cars

Empowered by the Internet of Things, connected cars are safer, comfortable, and
provide a convenient multimedia experience with the use of on-demand features
that allow drivers to do anything they want on the web while in the vehicle.
Connected cars can not only communicate bi-directionally with various other
systems but also share internet access and data devices inside and outside the
vehicle. These cars can monitor and share information and services like digital
data and remote diagnostics, vehicle health reports, data-only telematics, access
to 4G LTE Wi-Fi Hotspots, turn-by-turn directions, and car health issues that allow
the user to prevent breakdowns.

• Autopilot

Though the concept of entirely self-driven cars is still a distant dream for Indian
roads, technological advancements, especially in the domains like artificial
intelligence (AI), machine learning (ML), and neural networks might soon make
possible the commercial availability of advanced driver-assistance systems (ADAS)
and semi-autonomous cars. However, for smooth entry of autonomous vehicles,
there is an immediate need to address key issues like pricing, safety issues,
consumer understanding, and insufficient regulatory base.

RECENT TRENDS IN MARKETING INDUSTRY

• Influencer Marketing
Influencer marketing has become one of the recent trends in the industry, there
are many brands which are now using influencer marketing to gain popularity
and awareness among the consumer. There are many brands in INDIA which
cant afford celebrities with millions of followers and so micro-influencer
marketing is one of the most growing trends in this industry. Its said that around
89% of marketers are engaged with influencer marketing and 17% are planning
to get in to this and 56% of marketers are involved in micro-influencer
marketing. This is growing better because people can connect better to micro
influencers as they still consider them easy to reach and connect unlike famous
celebrities.

• Video Marketing

Shorts videos like Instagram Reels, Youtube Shorts have now become very
popular and is less time consuming and does provide all key information. This is
a growing market in both B2B & B2C, 90% of the marketers are using shorts
videos Not only does it take less bandwidth to create a short-form video, but
this type of format aligns well with the fast-paced attention spans of online
audiences in a variety of demographics. This is likely why platforms like TikTok,
Reels, and — in previous years — Snapchat have gained quick growth and
marketing interest.

• Align Marketing with Sales Team

As we inch closer to 2023, it's becoming increasingly crucial for sales and
marketing teams to work together. But when this doesn't happen, it creates a
flurry of problems for everyone involved. Most notably, it's more challenging to
share and access data across teams — which 1 in 5 marketers
currently struggle. When these teams are aligned, marketers can get a more
complete picture of their customers, including their interests, hobbies,
and demographics.

Virtual reality (VR) and augmented reality (AR) will experience slow adoption in
the marketing sphere.

Back in 2021, 35% of marketers were leveraging AR or VR in their strategies, and

of those marketers, almost half planned to increase their investment in 2022.
But in 2023, it could fall lower on the list as less marketers plan to invest in it.
More than a quarter (27%) of marketers are planning to stop using VR
and AR next year. Generally speaking, this is a trend marketers have been
slower to adopt due to pricey equipment and bulky headsets. But, as VR glasses
and AR apps become more accessible, this could turn around.

AUDI COMPANY PROFILE

Audi AG (Audi) a subsidiary of Volkswagen AG, is an automobile manufacturer. It
designs, develops, manufactures, and commercializes premium cars, and
motorcycles globally. The company is recognized as one of the leading car
manufacturers in the premium and supercar segment. It focuses on innovation
through its research and development activities and has partnerships with
national and international academic partners. Audi also offers financial services
such as leasing and borrowings through cooperation with Volkswagen Financial
Services AG. The company operates production facilities together with its
subsidiaries in Americas, Europe. The Middle East and Asia-Pacific. Audi is
headquartered in Ingolstadt, Bayern, Germany.

Members of the Board

The Board of Management of AUDI AG – portraits of Board of Management

members and information about their responsibilities within the Group.

The Board of Management manages the business of AUDI AG and of the Audi
Group in accordance with the law, the Articles of Incorporation and Bylaws of
AUDI AG and the rules of procedure issued by the Supervisory Board. Corporate
governance also gives due consideration to the corporate goals and to shared
interests within the Volkswagen Group.
Members of the Board

Markus Duesmann
Chairman of the Board of Management and Board of Management Member for Product Lines at
AUDI AG
Members of the Board
Dirk Grosse-Loheide
Board Member for Procurement and IT
Members of the Board
Oliver Hoffmann
Board Member for Technical Development
Members of the Board
Jürgen Rittersberger
Board Member for Finance and Legal Affairs
Members of the Board
Xavier Ros
Board Member for Human Resources and Organization
Members of the Board
Gerd Walker
Board Member for Production and Logistics
Members of the Board
Hildegard Wortmann
Board Member for Marketing and Sales

Supervisory Board

Chair of the Supervisory Board

• Manfred Döss

Shareholder representatives

• Manfred Döss, Member of the Board of Management of Volkswagen AG

• Josef Ahorner, Businessman
• Marianne Heiß, Chief Executive Officer of BBDO Group Germany GmbH
• Gunnar Kilian, Member of the Board of Management of Volkswagen AG
 • Julia Kuhn-Piëch, Property Manager
• Hans Michel Piëch, Attorney
• Hans Dieter Pötsch, Chairman of the Supervisory Board of Volkswagen
AG, Chairman of the Board of Management of Porsche Automobil Holding
SE
• Ferdinand Oliver Porsche, Member of the Board of Management of
Familie Porsche AG Beteiligungsgesellschaft
• Wolfgang Porsche, Chairman of the Supervisory Board of Porsche
Automobil Holding SE, Chairman of the Supervisory Board of Dr. Ing. h. c.
F. Porsche AG
• Hauke Stars, Member of the Board of Management of Volkswagen AG

Employee representatives

• Rita Beck, Vice Chairwoman of the Works Council of AUDI AG, Ingolstadt
plant
• Karola Frank, Chairwoman of the Works Council of AUDI AG, Ingolstadt
plant
• Peter Mosch, Vice Chairman of the Supervisory Board of AUDI AG,
Chairman of the General Works Council of AUDI AG
• Petra Otte, Trade Union Secretary/Press Spokesperson of IG Metall
Baden-Württemberg
• Alexander Reinhart, Vice Chairman of the Works Council of AUDI AG,
Neckarsulm Plant
• Rainer Schirmer, Chairman of the Works Council of AUDI AG, Neckarsulm
plant
• Jörg Schlagbauer, Vice Chairman of the Works Council of AUDI AG,
Ingolstadt plant
• Irene Schulz, Executive Member of the Managing Board of the Metal
Workers Trade Union (IG Metall)
• Bernhard Stiedl, Chairman of the DGB Bavaria
• Stefanie Ulrich, Personnel Management, Neckarsulm plant

Type Subsidiary (AG) Industry Automotive

Predecessors

Auto Union/DKW GmbH Slaby-Beringer Wanderer NSU Motorenwerke AG

Founded- 16 July 1909 in Zwickau (Audi)

29 June 1932 in Chemnitz (Auto Union)

3 September 1949 in Ingolstadt (re-establishment)

10 March 1969 in Neckarsulm (Fusion)

Founder - August Horch

Headquarters - Ingolstadt, Germany

Number of locations - 13 production facilities in 10 countries

Area served - Worldwide

Products Luxury vehicles

Production output Decrease 1,802,073 units

Revenue Decrease €55.680 billion (2019)

Operating income Increase €4.509 billion (2019)

Net income Increase €3.943 billion (2019)

Total assets Increase €66.878 billion (2019)

Total equity Decrease €28.395 billion (2019)

Number of employees - 90,783 (12/2019)

Parent - Volkswagen Group

Divisions - Audi Germany, Audi Brussels, Audi Mexico. Audi Hungaria, Audi
China, Audi do Brazil, Audi India, Audi Slovakia, Audi Spain, Audi Russia

Subsidiaries- Audi Sport GmbH, Ducati, Italdesign Giugiaro, Lamborghini,

Bentley, Sauber (minority share

CHAPER 2
CONTACT INFO
S No 45/1 to 10/1 Mumbai Bangalore, Bypass Highway,Baner,Pune,Maharashtra
411045
Toll free ; 1800 419 5757
Tel ; +91 8669611118
Customer.first@audi.in

Our Handles

Twitter ; https://twitter.com/AudiPune?s=20

Youtube ; https://youtube.com/@audiindia

Instagram ; https://instagram.com/audipune?igshid=MjljNjAzYmU=

Facebook ; https://www.facebook.com/PuneAudi/?mibextid=ZbWKwL

Our website ; https://www.audipune.com/en.html

Email us at info@audipune.co.in

Company History
AUDI AG is able to look back on an exciting and varied past – its tradition of car
and engine manufacturing extends back into the 19th century. It all began with
August Horch, one of Germany's pioneering personalities automobile engineers.
After graduating from the Technical Academy in Mittweida, Saxony he worked
on engine construction and later as head of the motor vehicle production
department of the Carl Benz company in Mannheim. In 1899 he started his own
business A.Horch & Cie. in Cologne. Horch moved to Saxony in 1902, first to
Reichenbach then in 1904 to Zwickau, where the company was transformed
into a joint-stock corporation.
Following differences of opinion with the Board of Management and
Supervisory Board, August Horch left the company in 1909 and immediately
established a second car company in Zwickau. Because his surname was already
in use and was protected by trademark, he chose its Latin translation for the
new company. So "horch!" – or "hark" – became "audi!".
 The idea of using the Latin imperative form came from the son of one of August
Horch's business partners; the boy, well-versed in Latin, had overheard the
discussion about the search for a new company name. In subsequent
correspondence, August Horch even signed his letters with the words "Kind
regards – Audi-Horch". Audi Automobilwerke GmbH itself became a joint-stock
company in December 1914.

Four rings – four brands

Four interlocking rings symbolised the merger of four automobile

manufacturers based in the German state of Saxony: Audi, DKW, Horch and
Wanderer became Auto Union AG,

then the second-largest motor vehicle manufacturing group Germany. Here are
brief details of the roots of today’s AUDI AG.

DKW - Originally founded in Chemnitz in 1902 as Rasmussen & Ernst, the

company moved to Zschopau in the Erzgebirge region in 1907. It initially
manufactured and sold exhaust-steam oil separators for steam power plants,
vehicle mudguards and lights, vulcanisation equipment and centrifuges of all
kinds. The company's founder Jörgen Skafte Rasmussen began to experiment
with a steam-driven motor vehicle in 1916, registering DKW (short for
Dampfkraftwagen – steam-driven vehicle) as a trademark in 1922. In 1919, the
company began manufacturing two-stroke engines, initially in the form of a
working toy-engine.. In 1921, this led to a change of name to “Zschopauer
Motorenwerke J.S. Rasmussen OHG.” One year later, the first motorcycles left
the factory in Zschopau under the brand name DKW.

Horch - At the end of the 19th century, there were already a number of car
manufacturers in Germany. One of them was August Horch & Cie., founded on
November 14, 1899 in Cologne. August Horch was one of the pioneering figures
in automobile engineering. Before setting up in business on his own, his
professional experience had included three years in charge of automobile
production at Carl Benz in Mannheim. In 1904, August Horch moved his
business to Zwickau and transformed it into a joint-stock company.

Wanderer - In 1885 two mechanics, Johann Baptist Winklhofer and Richard

Adolf Jaenicke, opened a bicycle repair workshop in Chemnitz. Shortly
afterwards they began to make bicycles of their own, since demand at that time
was very high. These were marketed under the brand name Wanderer, and in
1896 the company itself began to trade as Wanderer Fahrradwerke AG.
Wanderer built its first motorcycle in 1902. The idea of branching out into car
production was finally put into practice in 1913.

The Auto Union AG, Chemnitz - On 29 June 1932, Audiwerke, Horchwerke and
Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) merged on the initiative
of the State Bank of Saxony to form Auto Union AG. A purchase and leasing
agreement was concluded at the same time with Wanderer for the takeover of
its motor vehicle division. The new company's head offices were in Chemnitz.
Following the merger, Auto Union AG was the second-largest motor vehicle
manufacturer in Germany. The company emblem consisted of four interlocking
rings, intended to symbolise the inseparable unity of the four founder
companies. The Audi, DKW, Horch and Wanderer brand names were retained.
Each of the four brands was assigned a specific market segment within the
group: DKW – motorcycles and small cars; Wanderer – midsize cars; Audi – cars
in the deluxe midsize segment; and Horch – luxury cars at the top end of the
market.

Vision of AUDI

To lead the premium automobile segment across the world. This vision is the
core of the company. They regularly fine tune the objectives to match the
changing economic, ecological and social requirements. The vision statement is
its strategic plan for the future – it defines what and where Audi Company
wants to be in the future. The vision statement for Audi is a document
identifying the goals of Audi to facilitate its strategic, managerial, as well as
general decision making processes.

Components of the vision statement

• Concise
The vision statement of Audi is brief and to the point. This means that the
company has not used long dialects and dialogues to delivers its opinion ad
stance to the public and relevant stakeholders. The vision statement should be
brief and comprehensive – it should communicate the essence of the business,
and its future plans to help the stakeholders understand its business philosophy
and business strategy.
 • Encompassing description
The vision statement of Audi should be brief but should be holistic in nature.
This means that the visions statement should be complete in its description and
information of what the company desires, and how it plans to achieve its long
term goals strategically. The vision statement should be a comprehensive
statement identifying the company’s core strengths, which would enable it to
achieve its futuristic goals.

Mission of Audi

These organizations are local ones and provide the micro picture about the local
business. Also the previous employees in automobile industry help the company
to develop the understanding of the relevant customers. The NGOs like PETA
are taken into the considerations to understand the human and environmental
rights closely. The mission statement for Audi is a public document that details
the values and strategic aims of Audi. The mission statement of Audi also
identifies the purpose of the organization existence, highlighting the services
and the products it offers. Further, the mission statement also identifies the
organization’s operational goals for Audi, the processes the company uses to
achieve those, the target customer groups, and the region where the company

Components of a mission statement

• Customer satisfaction
The mission statement of Audi focuses on addressing issues of customer
satisfaction. The mission statement of Audi has identified its target customer
groups, and also identified their needs and demands. The mission statement
reflects on how its products and services work towards increasing customer
satisfaction for its target customers.
• Based on core competencies
The mission statement of Audi is based on its integral strengths and
competencies. This is important for Audi as the mission statement will highlight
the different systems and processes as well as strategic tactics that the
company uses to achieve its organizational and strategic goals. The
achievement of the goals will depend on how well Audi makes use of its core
competencies.
• Realistic and clear
The mission statement for Audi is also realistic and clear. This means that Audi
has used simple, string, and easily understood words and phrases in the drafting
of its mission statement. Clarity is important so that the mission statement is
understood by all relevant stakeholders of Audi Company. Audi’s mission
statement is also realistic, which makes it able to achieve various set goals and
targets.

Achievements and Rating

Audi, has won several awards in the annual honours conferred on outstanding
automobiles by the discerning auto media in India for five consecutive times.
The crowning glory was the top award for “The Best Brand for Advanced
Technology”, which reaffirms the success of Audi’s pursuit of technological
excellence and quality in India.

Audi once again proved its excellence and edge over other global players in the
Indian market. In a short span of time, Audi has become synonymous for setting
new standards in the luxury segment and this has been well appreciated by
discerning customers and reviewers in the Indian market.

The new Audi A4 sedan has outperformed global players in terms of style, looks,
performance and technology. It has won four top accolades — from Business
Standard Motoring as Premium Car of the Year from Zig Wheels for Premium
Car of the Year, a third award for Performance Car of the Year from CNBC
Overdrive and the Best Driver’s Car from UTVi Autocar Awards. The Auto India
Best Brand award for The Best Brand for Advanced Technology was additionally
awarded to Audi.

Managing Director of Audi India, Benoit Tiers said, Audi’S continuous

advancement and development in technology and quality has won many
awards for our cars across the globe. Our commitment towards superior
performance through the core essence of ‘Vorsprung durch Technik is now
again being lauded by the Indian auto sector. We are honoured to receive
appreciation from industry critics and this further encourages us to continue
delivering cars with world-class technology and high performance in India
When it comes to ratings Audi has a strong 4.1/5 rating in the market and has
an amazing repo in the industry, considered among the most premium luxury
car manufacturer in India Audi has been serving it customers since decades now
and has proved its capabilities of being true to its name. it has a return rate of
15% which is considered to be a great performance in the luxury car segment.
When interacting with the existing customers of Audi, I got great reviews as the
service is a bit pricy but yet its amazing and less time consuming also we here at
Audi also have loyalty points for customer who buy back our cars. With the
promise to deliver the best we here at Audi are like a family and with that we
march ahead towards getting even better.