Action Research is a process of systematically collecting research data aboutan ongoing system relative to some goal,objective or need of that system, feeding thisdata back into the system based both on thedata and on hypothesis and evaluating theresults of actions.
PROCESS OF ACTION RESEARCH
: This phase consists of marketing, i.e. finding
needs for change within an organization
Start-Up and Contracting
: In this step, we identifycritical success factors and the real issues, link intothe organization's culture and processes, and clarifyroles for the consultant(s) and employees.
Assessment and Diagnosis:
Here we collect data in
order to find the opportunities and problems in the