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Strategy Formulation

Strategy Formulation

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Published by Aditya Verma

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Published by: Aditya Verma on Oct 29, 2012
Copyright:Attribution Non-commercial

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10/04/2013

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1
STRATEGY FORMULATION
At the end of this module the learning outcomesare
The concept of SBU and its importance
Models of portfolio analysis
Various types of generic strategies
Influence of market position on strategy
Ways to attack and defend organizations
 
2
STRATEGY FORMULATION
Suggested readings
1. Strategic Managementby Pearce & Robinson, Chapter 8 & 9
 
3
STRATEGY FORMULATION
 
Concept of SBU
 – 
Strategic business units
-Historically, companies followed a divisionorientation. Problems were:
Closely related products were coming underseparate division
Each division dealt differently
Similar products getting different treatment
Dissimilar products getting identical treatment
Sub-optimal results

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