Social, Local and Mobile? Definitely. SoLoMo? Maybe Not.

Gary Gale, Director, Web & Community Nokia Location & Commerce gary.gale@nokia.com @vicchi ICMA, SoLoMo: Classified Media Strategies 2012 Istanbul, Turkey 41.06402, 29.00989
1 2011 Nokia | Company Confidential | YYYY-MM-DD [Edit via Insert > Header & Footer]

Im Gary; a Geo-Technologist and a Geographer at heart Director, Web & Community, Nokia Location & Commerce http://www.vicchi.org - http://www.garygale.com - @vicchi

Ken Yeung / Flickr : http://www.flickr.com/photos/kyeung808/4820451850/

http://vtny.org/l9
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I Like Social

Social Networks, Social Media

Sean MacEntee / Flickr : http://www.flickr.com/photos/smemon/5547535499/in/

fred cavazza / Flickr : http://www.flickr.com/photos/fredcavazza/2396383350/

Professional Social Media

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Friends & Family Social Media

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Technical Social Media

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Social Media In 140 Characters

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I Like Local

Local Information
galdo trouchky / Flickr : http://www.flickr.com/photos/galdo_trouchky/2133446840/

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I Like Mobile

The Mobile Internet

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But SoLoMo ?

Social + Local + Mobile = SoLoMo

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A Sense Of Dj Vu
Terry Ross / Flickr : http://www.flickr.com/photos/qnr/2267824298/

The Year Of The Map ?

JavaScript Maps

Maps As Art
http://prettymaps.stamen.com/

Maps As Art
http://prettymaps.stamen.com/

Personal Maps
http://www.flickr.com/photos/straup/4581228973/

Wrong Maps
Simon Crubellier / Flickr : http://www.flickr.com/photos/simon-crubellier/3051140924/

Political Maps
http://www.laprensa.com.ni/infografia/721

The Check-In Economy ?

Brightkite was a location-based social networking website that is no longer in operation. Users were able to "check in" at places by using text messaging or one of the mobile applications and they were able to see who is nearby and who has been there before. The service was created in 2007 by Brady Becker, Martin May and Alan Seideman who previously founded the SMS notification service Loopnote. In April 2009 Brightkite was acquired by mobile social network Limbo. By December 2011 all Brightkite apps had been pulled from app stores and the Brightkite website was replaced with a message stating, "This is not goodbye...we're just moving on to something better". By April of 2012, the Brightkite website no longer appeared to be in operation.
http://en.wikipedia.org/wiki/Brightkite

Brightkite 2007-2012
nouspique / Flickr : http://www.flickr.com/photos/nouspique/5229302283/

Gowalla was a location-based social network launched in 2007 and closed in 2012. Users were able to check in at "Spots" in their local vicinity, either through a dedicated mobile application or through the mobile website. Checking-in would sometimes produce virtual "items" for the user, some of which were developed to be promotional tools for the game's partners. As of November 2010 there were approximately 600,000 users. At the start of December 2009 it was reported that Gowalla had raised $8.4 million in a round of venture capital funding led by Greylock Partners and angel investors Chris Sacca, Kevin Rose and Jason Calacanis. It was acquired by Facebook on December 2, 2011, for an undisclosed sum. Gowalla, Inc. is based in Downtown Austin, Texas. On March 10, 2012, Gowalla announced it would cease operation and users would be able to download their checkins, photos and lists soon.

http://en.wikipedia.org/wiki/Brightkite

Gowalla 2007-2012
nouspique / Flickr : http://www.flickr.com/photos/nouspique/5229302283/

Facebook Places 2010-2011

nouspique / Flickr : http://www.flickr.com/photos/nouspique/5229302283/

The Cloud ?

John Mueller / Flickr : http://www.flickr.com/photos/johnmueller/52621490/

What Is The Cloud?

Jonny Wilkins / Flickr : http://www.flickr.com/photos/photojonny/2268845904/

Hyperlocal Or Hype And Local?

Anna Jay / Flickr : http://www.flickr.com/photos/mondoagogo/267771494/

40 http://momentfeed.com/whitepaper/

But Almost Everything Is Already Social

Twitter Since 2006

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YouTube Since 2005

Tumblr Since 2007

Facebook Since 2004

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Social Media Social Brands

But Mobile And Mobility Are Not Just The iPhone

US Smartphone Penetration
80%

Source: Nielsen Mobile Insights, Feb 2012

70%

71%

70%

70% 66% 64%

60%

62%

63% 59% 58% 57%

56%

56%

54%

50% 44%

52%

52% 46%

52% 48%

52% 48%

50%

40% 35% 30% 29% 30% 30% 36%

38%

40% 37% 37%

41%

42%

43%

44%

Smartphone Feature Phone

20%

10%

0%

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10/10 11/10 12/10 1/11

2/11

3/11

4/11

5/11

6/11

7/11

8/11

9/11 10/11 11/11 12/11 1/12

2/12

3/12

Not Just iOS

Windows Phone 8
Intel Free Press / Flickr : http://www.flickr.com/photos/intelfreepress/7048801715/

Android
Louish Pixel / Flickr : http://www.flickr.com/photos/louish/5717555023/

HTML 5

Tablets
Doug Wheller / Flickr : http://www.flickr.com/photos/doug88888/2800841720/

iPad
Tatsuo Yamashita / Flickr : http://www.flickr.com/photos/yto/4891249900/

Kindle Fire
Pierre Lecourt / Flickr : http://www.flickr.com/photos/13815526@N02/6194936447/

Connected TV
Dan Taylor / Flickr : http://www.flickr.com/photos/dantaylor/3295304080/

Local Business Is More Local Than Business

Coupons And Deals

Bramus! / Flickr : http://www.flickr.com/photos/bramus/2998573943/

And Its All About Content

Digital Content
opensource.com / Flickr : http://www.flickr.com/photos/opensourceway/5161093789/

Its All About Localised Content

Local Knowledge, Information, Insight

Local Knowledge, Information, Insight

Local Knowledge, Information, Insight

Case Study
Tom Godber / Flickr : http://www.flickr.com/photos/masochismtango/2186726069/

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2011 Nokia | Company Confidential | YYYY-MM-DD [Edit via Insert > Header & Footer]

Do Mobile

Do Social

Do Local

Money To Burn?
Images Of Money / Flickr : http://www.flickr.com/photos/59937401@N07/5857379974/

Touch + Data + Cloud = ToDaClo

Beware Of Buzzwords
https://twitter.com/#!/Katrinskaya/statuses/95697272305750017

Thank You For Listening

Gary Gale Director, Web & Community Nokia Search & Places +49.1515.5150909 +1.408.242.2329 +44.7508.000336 gary.gale@nokia.com
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