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Timmins 2020 Report

Timmins 2020 Report

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Published by deadwood57
Branding survey results for the Timmins 2020 report.
Branding survey results for the Timmins 2020 report.

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Published by: deadwood57 on Nov 20, 2012
Copyright:Attribution Non-commercial


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st. clements group inc.
Timmins Branding Strategy 
99 Crown’s Lane, Main Floor, Toronto Ontario Canada M5R 3P4 Visit us at www.stclementsgroup.com
Timmins Branding Strategy 
 The City of Timmins with the assistanceof the St. Clements Group Inc. isdeveloping a branding strategy for thecommunity. This project was one of several strategic initiatives that comesout of the overall community strategy,Timmins 2020.The branding project aims to find uniqueand compelling stories to tell the worldabout the specialness of Timmins. Whenall-is-said-and-done, over 400 peoplefrom around the community and outsideit will be involved in the discussions.Some of the ways people havecontributed are through personalinterviews, special events, workshops with key groups and industry sectors,Facebook and Twitter discussions, andan on-line community-wide survey.lmost 200 people have so far  taken the web survey. They have generously given their time to give us their views on branding and howTimmins can present itself through thebranding strategy. For the technically-bent, the survey was administered usingSurvey Monkey, a widely usedinstrument for social and community-based research. The survey was widely promoted through advertisements, word of mouth and the various socialmedia vehicles employed over thecourse of the project.The questionnaire asked respondentsabout what they liked best and leastabout the city, and their reactions tocurrent images associated with Timmins.This survey report contains all questionsand responses, quantitative andqualitative (i.e. comment-based) innature.or further information about thissurvey or the branding projectoverall, contact:Glen LooManaging PrincipalSt. Clements Group Inc.(416) 322-9626 gloo@stclementsgroup.com
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Timmins Branding Study Community Survey
1. What is your age?
under age 2011.3%2220 - 2914.4%28
30 - 3932.0%62
40 - 4919.1%3750 - 5916.5%3260 - 695.7%1170+1.0%2 
answered question194
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2. Are you:
answered question193
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