The Deodorant Market in India
The deodorant category is a high-value, high-volume potential growth segment in India. India isa sweat-driven country. In a country such as this, the deodorant category grows in tandem withneed and most certainly in tandem with the growth in buying power. Smelling good has been auniversal need of men and women alike.The deodorant market in India is showing an upward trend as major players tap this segment.The growing income and increased expenditure capacity of average Indian consumers havechanged their lifestyle habits. Deodorant market in India is estimated to be of Rs 10,543.3million in 2011 and is expected to reach Rs 13, 340.7 million by the year 2012. The deodorantmarket is projected to grow at 25 per cent CAGR over next 5 years.The deodorant market is divided into categories such as Deodorant Rollo-ons and DeodorantsSprays. However, the market is mainly dominated by the Body Spray categories. As per marketresearch firm, Euromonitor, the market size of Deodorant Sprays is estimated to be Rs 10, 421.7million as compared to Roll-ons which has the market value of Rs 121.6 million in the year2011.Though deodorant category is now a non-seasonal category and is completely entrenched in thelife of the consumers, there is a usual hike of 30 to 40 per cent in sales during summer season.